boiling thermos
DESCRIPTION
Boiling Thermos. Beyer Helga, Hwang Hye-su Kang Yeorm , Poebl Isabella. Product and Service Innovation – Final Presentation. Table of Contents. Problem Research & Definition Various Options Final Product and Specification Business Model Marketing Mix - 4P Potential Expansion. - PowerPoint PPT PresentationTRANSCRIPT
Beyer Helga, Hwang Hye-su Kang Yeorm, Poebl Isabella
Boiling ThermosProduct and Service Innovation – Final Presen-
tation
Problem Research & Definition
Various Options
Final Product and Specification
Business Model Marketing Mix - 4P Potential Expansion
Table of Contents
Problem Research Problem Defini-
tionOptions Solution Business
Plan
FOCUS – Outdoor Activities
Hand warmer
Clothes
Air heater
Hot drinks
Thermos bot-tle
How to keep warm?
Problem Research Problem Defini-
tion
Inconvenience in thermos
Research on Thermos Problem Identification
Does not keep liquids long enough warm
Storage only one type of liquid
Often leaks (quality)
Weight and size
Hard to keep them clean
Options Solution Business Plan
Problem Definition Problem Defini-
tion
Problem Definition – with Mission and Objec-tives
•Does not keep liquids long enough hot & Storage only one type of liquid
Problem•Function: Providing hot water everywhere at any
time & possibility of 2 different liquids•Design: Light and convenient size
Goal
•Primary: Outdoor adventurer•Secondary: Any other personTarget Mar-
ket
Options Solution Business Plan
Option Analysis
Two Criteria in Option Analysis
Problem Defini-
tionOptions Solution Business
Plan
1. Types of Energy Source
2. Types of Divi-sion
• What kind of energy source are we going to use? • Can be evaluated by - Weight, Price, size, and Chargeabil-
ity When assuming same power !
• For flexibility of containing 2 liquids• Vertical division? Horizontal Division?• Heating Both? Or one side?
Option Analysis – 1. Energy
Problem Defini-
tion
Possible Options of Energy Source – for 1st prob-lem
Direct Methanol Fuel
cell (DMFC)
Solar cell Hand warmer
Double A’s Battery
Principal Chemical reaction by using liquid fuel
Physical process by converting light into electricity
Exothermic crystalliza-tion
Chemical re-action by mercury, lithium
Weight 40g + α 1g 50g 23gSize 5x3x1cm 2 micron 13*9cm 5cm
Energy 40W/h 2.5Wh 51c - 24h 3.75WhRecharge-
able?O O O X
Evaluation Available Cost Matters Power Mat-ters
X
Options Solution Business Plan
Option Analysis – 1. Energy
Principle and application of DMFC
Problem Defini-
tionOptions Solution Business
Plan
Option Analysis – 1. Energy
Application of DMFC
Problem Defini-
tionOptions Solution
Objective : Heating 500ml water from 15ºc to 85ºc in 15min
Calculation
Feasible Solution
1. Needed calories 500ml * (85ºc-15ºc) = 35000cal = 35kcal 2. Needed power 35kcal = 0.24 * p * 60*60
p = 0.040kw = 40w3. Assume that it needs approximately 40w for 1h
5x3x1cm Battery 40whNeeds 40ml of methanol
4• 40wh of Power *
4• ¼ h = 15 min • 160ml of
Methanol
Business Plan
Series Connection
Option Analysis – 2. Di-vision
Problem Defini-
tionOptions Solution
Possible Options of Division - for 2nd problem
Type 1. Horizontal Divi-
sionType 2.
Vertical division
Can prevent leaking betterHard to use - Boiling - Drinking
Easy to use - Boiling - DrinkingEasy to clean up
Business Plan
Suggested Solution
• Flexibility
Ability to heat up water
Possibility to store several drinks
Prototype
Problem Defini-
tionOptions Solution Business
Plan
Suggested Solution
Portable Fuel cell
• It can be attached in the bottom of the thermos
• It can be detachable to save weight
Problem Defini-
tionOptions Solution Business
Plan
Suggested Solution
Can be refilled with methanol Recharged ev-erywhere
Fuel Cell
Problem Defini-
tionOptions Solution Business
Plan
Suggested Solution
Two containers, each 0.5 l
vacuum
+ Opportunity to heat only one con-tainer+ Can bring dif -ferent drinks
Ability to store several drinksHandles in order to easily pullthe container up
Problem Defini-
tionOptions Solution Business
Plan
+ Safety device and material for DMFC battery
Business Model Problem Defini-
tionOptions Solution Business
Plan
Marketing Mix – 4P
Price
Place Promo-tion
• Relatively high compar-ing normal thermos
• Cost reduction by de-veloping technology is needed
Divided into 2 types of prod-uct
• Exclusive sporting goods -Big size : 800ml, 1L, 1.2L -Sportive color : Black, Silver• Low-priced public goods -Small size : 250ml, 300ml -Various color : Blue, Pink, Green
• Online/Offline• Sports retail shops /
Department Store / Complex online shop (Amazon, Action, ….)
• Sponsorship to famous TV pro-gram
Principal of Jungle. One day two nights, Documentary containing Himalaya Climbing
Product
According to research – 70% of thermos users are likely to buy it !
Business Model Problem Defini-
tionOptions Solution Business
Plan
Potential Expansion Substitution for normal ther-
mos • Possibility of becoming a necessity for outdoor activity • Continuous promotion is needed
Possible application of DMFC Battery
• Light, suitable for portable equipment which need energy density than longevity Perfect energy source for various kinds of sports equipment
• Can be applied for portable pots, portable electric fan (cooler for summer), portable heater, …….
• Also, solar energy also can be applied for outdoor activity equipment which don’t need much of energy, but need light weight and efficiency
Business Model Problem Defini-
tionOptions Solution Business
Plan
Summary of changes made after presentation
• Pg. 14 – added some idea considering “safety matter” a stu-dent raised during Q&A
• Pg. 16 – removed a “possible expansion – military equipment” part considering a student’s pointing out and more research about Korean Army’s life
• Pg. 16 – added “further application of DMFC battery ; sports equipment” part, considering professor Bae’s comments, “ex-pend your solution to a large segment, not just narrowing down a solution specifically to your subject “
• pg, 16 – added a comment about possible application of solar energy to outdoor activity equipment, considering professor Bae’s comment
Thank you for your attention!