bollywood (prakash)

8/8/2019 Bollywood (Prakash)

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Bollywood is the name

given to the Mumbai-

based Hindi-language

film industry in India.

Bollywood is the largest

film producer in India

and one of the largestcenters of film

production in the world.


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The name "Bollywood" is

derived from Bombay (the

former name for Mumbai)

and Hollywood, the center

of the American film

industry.


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over 1,000 feature films a year (morethan Hollywood and independent studios

combined)

translated into 20 languages (largerworldwide audience than Hollywood)

14 million ticket sales a day in India.


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Golden Age (1940-1960) Film historians call this

period the golden age of

Indian cinema.

First coloured films came

in 50s.

Romance movies and

action films started from

60s


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Modern Age movies of the 70s were

influenced by political andsocial trends, the 80s sawan emergence of violencein cinema.

Some of the box-officehits of this period include

Aradhana (1969)

Bobby (1973)

Sholay (1975).


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G

enre conventions

Mostly musicals

Mixed out of many aspects (love, thrill,comedy etc.)

Plots tend to be melodramatic

Bollywood films change because of theWestern influence (Hollywood)


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Critics

Bollywood movies are mostly bad remakes

from foreign or even Indian movies

Many movies are produced in one year, butthey are bad in quality

Discrimination of dark-skinned Indians

therefore an Indian ideal of beauty iscreated


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Popularity

Bollywood films are particulary popular in

America, Europe and Africa

In Asia lays the focus of Bollywood-films Bollywood isnt very succesful in Oceanic

countries like Indonesia or Fiji

but in Australia and New Zealand Bollywood isthe most popular film industry after

Hollywood


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Bollywood Vs. Hollywood

Bollywood Cost to produce a 22

minute animated show in

the US: $350,000

Hollywood Cost to produce the same

animation in India:

$150,000


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'India's economy behind Bollywood

success'

India's economic progress is largely

responsible for the Indian films getting

recognised abroad. When the economy isdoing well, everything connected with

the country, its food, culture, colour, art

and films get noticed


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ECONOMIC OPPORTUNITY


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SUCCESSFUL FILM MIX

Made WithA budget

Of 10 crs

Romantic& Action

Oriented Film

Good Star cast

Distributed& Released

AcrossAll TerritoriesSimultaneously

Backed withInnovative

& not necessarilyHigh budget

Marketing plan


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10

72,74,00,000


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75,50,00,000


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79,42,00,000


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80,25,00,000


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92,93,00,000


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103,34,00,000


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114,67,00,000


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140,10,00,000


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202,57,00,000


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BOLLYWOODTHE DREAM CITY OF EVERY INDIAN


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bollywood (prakash)

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