bollywood (prakash)
TRANSCRIPT
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LightsCamera
Action
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Bollywood is the name
given to the Mumbai-
based Hindi-language
film industry in India.
Bollywood is the largest
film producer in India
and one of the largestcenters of film
production in the world.
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The name "Bollywood" is
derived from Bombay (the
former name for Mumbai)
and Hollywood, the center
of the American film
industry.
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over 1,000 feature films a year (morethan Hollywood and independent studios
combined)
translated into 20 languages (largerworldwide audience than Hollywood)
14 million ticket sales a day in India.
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Golden Age (1940-1960) Film historians call this
period the golden age of
Indian cinema.
First coloured films came
in 50s.
Romance movies and
action films started from
60s
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Modern Age movies of the 70s were
influenced by political andsocial trends, the 80s sawan emergence of violencein cinema.
Some of the box-officehits of this period include
Aradhana (1969)
Bobby (1973)
Sholay (1975).
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G
enre conventions
Mostly musicals
Mixed out of many aspects (love, thrill,comedy etc.)
Plots tend to be melodramatic
Bollywood films change because of theWestern influence (Hollywood)
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Critics
Bollywood movies are mostly bad remakes
from foreign or even Indian movies
Many movies are produced in one year, butthey are bad in quality
Discrimination of dark-skinned Indians
therefore an Indian ideal of beauty iscreated
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Popularity
Bollywood films are particulary popular in
America, Europe and Africa
In Asia lays the focus of Bollywood-films Bollywood isnt very succesful in Oceanic
countries like Indonesia or Fiji
but in Australia and New Zealand Bollywood isthe most popular film industry after
Hollywood
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Bollywood Vs. Hollywood
Bollywood Cost to produce a 22
minute animated show in
the US: $350,000
Hollywood Cost to produce the same
animation in India:
$150,000
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'India's economy behind Bollywood
success'
India's economic progress is largely
responsible for the Indian films getting
recognised abroad. When the economy isdoing well, everything connected with
the country, its food, culture, colour, art
and films get noticed
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ECONOMIC OPPORTUNITY
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SUCCESSFUL FILM MIX
Made WithA budget
Of 10 crs
Romantic& Action
Oriented Film
Good Star cast
Distributed& Released
AcrossAll TerritoriesSimultaneously
Backed withInnovative
& not necessarilyHigh budget
Marketing plan
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10
72,74,00,000
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9
75,50,00,000
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8
79,42,00,000
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7
80,25,00,000
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5
92,93,00,000
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4
103,34,00,000
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3
114,67,00,000
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2
140,10,00,000
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1
202,57,00,000
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BOLLYWOODTHE DREAM CITY OF EVERY INDIAN
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