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Post on 19-Oct-2014
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Four Pillars of Trust -- KeynoteTRANSCRIPT
The 4 Pillars of Building Instant Trust
Online
Tim Ash - CEO
@tim_ash
Building Instant Trust Online…
Must be done instantly…
Must be done anonymously…
You Don’t Know Jack!
… Or Mary
And They Don’t Know You
The Four Pillars
1Appearanc
e
Don’t get disqualified based solely on how you
look
• Professionalism of design
• Sparseness and neatness
• Organization and clarity
2
Transactional Assurances
Relieve point-of-action anxieties
before they arise
• Forms of payment and delivery
• Data security and privacy
• Policies and guarantees
3Authori
ty
Before
After
+ 51%
+ $48,000,000
+84%
Borrow trustFrom better-known brands
• Reviews and awards
• Marquee clients
• Media mentions
• Trade associations
4Consensus of
Peers
Support automatic compliance
by demonstrating “social proof”
• Objective large numbers
• Likeness
• Conversion consulting – Online Express
Reviews
• Full-service landing page tests with
guarantee
• State-of-the-art conversion improvement &
testing tools
SiteTuners Overview
Contact Info
(619) 990-9062 mobile
(619) 223-8020 work
PST
@tim_ash
timash
tim.ash1
tim_ash1
Contact Info
(619) 990-9062 mobile
(619) 223-8020 work
PST
@tim_ash
timash
tim.ash1
tim_ash1