Presents

Fashion Bloggers Event

Background :Bombay High is a formal apparel brand for the young and young at heart. The brand targets the young professionals between the age group of 25 to 40.

The case :In order to reach out to fans,

social media platforms can be used wisely – we

integrated online platforms with an offline fashion

bloggers event at the store.

What was done? Online and offline integration is a

must in order to trigger and create awareness.We brought the fashion and formal elements together in the concept for the Bombay High “High On Fashion” event.Objective

: To create awareness about the brand amongst the ladiesTap the women audience and engage with them on various platforms on regular basis

Creating awareness about the event

5 Fashion Bloggers:

-Utsavi Jhaveri-Malavika Mohanna-Rhea Gupte-Magali Caira Vaz-Alisha Merchani

1 Make – up artist for giving the corporate their dream day time make over

Shreya Ahuja

List of the Ceo’s/ Managers:

-Manasi Bansal-Biju rajiv

-Nameeta Saigal-Tripti navani

-Shubadha

Invites sent to the

Bloggers

Invites sent to the

Ceo’s/Managers

Agenda for the event

During the event..Meet the guest

An appetizing break

The Stylists Style Tip -

Introduction

The blogger challenge – Make over session

Guess who made the evening

Celebrity guest Shaina N C judged the “High On

Fashion” event make – overs given by the Fashion

BloggersStyle of the Day – Winner announcement and prize distrbution

Head Home and Keep Blogging – How did the event impact the Brand’s

presence on Social Media?

10th Dec 2011

Invites sent out to guests and responses on confirmation received

11th Dec 2011

Promoting on various social media platforms about “High On Fashion” event – Creating Buzz

17th Dec 2011

THE DAY – “High On Fashion” at Bombay High, Linking Road Store, Bandra West, MumbaiWe trended in Mumbai during the course of the eventReceived overwhelming response from fans and also the bloggers

After Event

Bloggers wrote blogs about their personal experience at the eventAlso shared glimpses of the event on their Facebook PagesBrand managers/CEOs shared their photos, commented and expressed their opinion on the Bombay High page

Overall Flow

Event after effects on Social Media

Results?

Pictures shared by the bloggers

What the Judge had to

say

Insights showing increase in

Engagement with Fans on Facebook

Statistics on the event week: 12th

Dec- 19th Dec

Event Date: 17th Dec

Drastic increase in the number of likes and comments on the page content from the 13th to 19th December.

Almost of an average of 50 likes and 15 comments per day in that span.

Jump in the number of Daily Active Users

On an average about 30 each day during a span of 1 week

Good Post viewer numbersAlmost 500 people could view the postJump in the number after the event to about 800.

Increase in the number of people who liked posts put up after the event on 17th

Also an increase in the number of comments on each post can be noticed

An increase in the number of new likes on the pageOn an average at least about 5 organic likes each day during the week.

Jump in the number of page viewsSpeaking in terms of numbers the page view numbers have increased from less than 100 to about 150 per day which is good for the brandUnique visitors of about 25 each day jumped up to 60 after the event.

Some Demographics

The event mainly focused on women belonging to the age group of 18 – 30 years.Looking at the percentage distribution, Male are a majority of 69% and Female just 29% although there has been an increase in this percentage.The brand focuses on both male and female audience in the country, mostly the young entrepreneurs.What better way to create buzz amongst ladies than clubbing together both the fashion and corporate aspects together. As a result of which we could reach out to many young women entrepreneurs out there.

Our “High On Fashion” event Hashtag trended in

Mumbai

HighOnFashion

Increase in Follower numbers

Tweets, Retweets and Mentions

Increased interaction on twitter

Clear rise in the number of tweets, reach and interactionAbout 45 tweets on the day of eventNumber of tweets touched peek on the 17th DecemberTweets for Bombay High reached out to 3,124 people via 50 tweets i.e. each tweet reached out to about 62 people which is amazing for the brand.

#Highonfashion Trending in Mumbai

Some Numbers 47 new fans in just

7 days 210 unique page views within a week

Increase in the number of followers – about 30 new followers in span of few hours as a result of trending

#HighOnFashion Trending in Mumbai ! How does this benefit

the brand Bombay High?Trending:  

The #trending occurring on Twitter not only provides an easy avenue for people to communicate, but it also raises awareness about topics, products, services, brands and companies on, to a certain extent, a global scale.

Use of a hashtag:To increase brand recognition within a captive, engaged audience that is included in every Tweet. The trending hashtag reaches our not only to brand’s followers but also the followers of the brand’s followers – Best example of viral marketing.#HighOnFashion went viral in Mumbai and chances were of it reaching out to most Indians who can be the brand’s target audience during the course of the event

50 tweets reached out to about 3,546 people because of the regular tweets during the event.Each tweet of Bombay High has reached out to about 71 people.

Tweets with hashtag #HighOnFashion reached out to about 4,948 people via 50 tweetsi.e. each tweet has reached out to about 100 people before the event

Statistics taken in the morning on the day of event

Tweets with hashtag #HighOnFashion reached out to about 19,460 people via 50 tweetsi.e. each tweet has reached out to about 390 people when the hashtag trended

Statistics taken on the day of event in the evening

Blogs written by the fashion

bloggers on the High On Fashion

event

Bombay High Team Structure at Social

SeetyMubashir Usmani – Founder

Shruti Nair – Co Founder, Business Head

Riyaz Merchant - Creative Head

Saad Merchant – Copywriter and creative in – charge

Shaista Syed – Social Media Executive for Bombay High

Nelson Lopes - Visualizer

Bianca Radhakrishna – Social Media Strategist

THANK YOU