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    [Smart mean for tourism promotion]

    How to change people mindset to focus on other features instead of just price

    Bergamo 2.(035)

    1

    Antonio Bonacina

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    University of Bergamo 2

    BERGAMOPROBLEM AREA:

    ABSENCE OF A SMART MEAN TO PROVIDE TOURISTS

    INFORMATION ABOUT THE CITY OF BERGAMO AND TO OBTAIN

    FEEDBACKS FROM THEIR EXPERIENCES

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    University of Bergamo 3

    THE INCREASING PRESENCE OF TOURISTS IN THE CITY LIFEAND THE STRATEGIC ROLE OF THE LOCAL AIRPORT

    The number of tourists in the city of Bergamo is widely increased in

    recent years thanks to the close presence of an important airport.

    This airport, the IlCaravaggio Orio al Serio International Airport is

    the third most important airport in the north of Italy and it covers a

    significant position both in the national and European airport system.

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    University of Bergamo 4

    The distance of the airport from the city center is only about 6

    kilometers (3.5 miles) and due to this, tourists can easily have a visit

    in Bergamo city.

    The boost in the tourists presence was also given by the decision of

    a very important European low cost company (RYANAIR) to set

    Bergamo airport as its second HUB in Europe.

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    University of Bergamo 5

    LACK OF INFORMATION ABOUT BERGAMO

    However, even if the presence of tourists is becoming an important

    element for Bergamo economy, it has to be signaled the absence of

    a smart and interactive mean that provides dynamic informationabout the city.

    Relevant information could be found on different staticweb site or ontraditional leaflets and paper maps.

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    University of Bergamo 6

    Tourists, that desire to obtain information about Bergamo, have to

    collect pieces on information from different sources and summarize

    them in function of their necessity.

    Question:

    Is it possible to define something that allows people to have easily

    dynamic information about the city?

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    University of Bergamo 7

    What kind of dynamic information should be provided? (hints)places to visit and how to reach them (navigation system?)

    free historical information about the principal monument and

    buildings?

    traditional restaurant and tavern?

    events and entrainment activities?

    Everything could be based on the actual position, desire andexpectaiton of the specific tourist.

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    University of Bergamo 8

    LACK OF FEEDBACKS FROM TOURISTS

    Moreover, another problem is that there is nothing that allows to

    have tourists feedbacks. This delivered back information could be

    useful for improving the experience of future tourists in the city.

    For example having information about what tourists visit and like

    could be used smartly by local authorities and tourism offices in

    order to improve already existing services or to create new ones.

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    University of Bergamo 9

    Is it possible to create such a piece of smart solution that is able tobe a dynamic source of useful information for tourists but also itcould be used by authorities in order to improve their knowledgeabout tourism?

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    University of Bergamo 10

    Thank you for your attention


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