Stephanie Bond Dallas, TX 75204 • 310.491.8942 • stb0511@gmail.com

LinkedIn: www.linkedin.com/in/stephaniebond007/

Stephanie Bond • 310.491.8942 • 1

GLOBAL BRAND MANAGEMENT

STRATEGIC PLANNING PROJECT MANAGEMENT

OPERATIONS MANAGEMENT

GO-TO-MARKET PLANNING

PRODUCT PLANS

PROCESS IMPROVEMENT

COLLABORATIVE TEAM BUILDING

PRODUCT LIFECYCLE

PRODUCT LAUNCH STRATEGIES

TRAINING AND DEVELOPMENT

SALES PERFORMANCE ANALYSIS

LICENSING RELATIONSHIP MANAGEMENT

PRODUCT MARKETING

PRODUCT LICENSING

BRAND MANAGEMENT EXPERIENCE

Fossil Group World-recognized accessory company with $664M in annual sales, 13,000 employees, and portfolio that includes multiple designer brands including

Michael Kors, Burberry, Diesel, Marc by Marc, Armani, adidas, and DKNY

Dallas, Texas

DIRECTOR – PRODUCT MERCHANDISING AND OPERATIONS, BURBERRY WATCHES 2014 to Present

Manage licensing agreement between Fossil Group and Burberry Watches for merchandising, product development, and go-to-market operations. Manage 24-month product development lifecycle encompassing price points, styling, product mix, and launch schedule. Translate customer/competitor intelligence into action, ensuring proper branding and marketing on watch products to drive incremental volume and elevate luxury collections. Examine hindsight reporting to improve business efficiencies focused on point-of-sale and by-style productivity. Provide inventory support; manage production commitments, material usage, and allocation.

Direct staff of 2 and work with cross-functional team members on strategy execution across Product Development, Marketing, Sales and Distribution, and Burberry Corporate functions.

Key advisor to C-suite at both Fossil Group and Burberry. Directly influenced strategy and content outlining thorough product plan focused around 3 elevated product pillars, increased price points, and improved product specifications.

Successfully led sales, marketing, operations, and product development teams through period of management transition and flux, providing stability, cohesive vision, and a vital point of connection as Interim Team Lead.

Develop and continually update and improve upon all sales and marketing tools, including brand websites and product presentations which drive engagement and proper training within internal and external teams.

DIRECTOR – GLOBAL BRAND MANAGER, FOSSIL WATCH 2011 – 2014

Drove brand management of Fossil Watch to boost brand identity with new consumers and by launching Fossil Swiss Made Collection to target the luxury market as part of Fossil Groups vertical market expansion. Developed and implemented comprehensive, 360-degree go-to-market strategy from product inception through sell-in and sell-thru. Built product strategies, consumer pricing levels, optimized distribution, and met production challenges. Led creation of fixtures, shop-in-shop, packaging, sales tools, and trade marketing items to elevate the brand.

Senior Brand Manager Over 10 years of experience in global brand management,

driving new brand launches, and leading strategic

planning for product growth and improved market share.

Extremely organized team leader who thrives in

entrepreneurial environments where innovation and

passion are key elements for success. Proven talent in

strategic planning, project management, and operations.

Stephanie Bond • Senior Brand Manager • Continued

Worked with regional teams through Fossil Group Globalization effort, building Europe and Asia brand teams, aligning roles, and standardizing priorities across operations worldwide. Delivered training to communicate vision and strategy. Travelled extensively to key markets—UK, France, Italy, Germany, Switzerland, Japan, and China—to observe and review strategies. Managed staff of 3.

Grew Fossil Watch sales $73M in 2013, introduced 100 new products each quarter, and managed core collection of 350 individual SKUs for 3 consecutive years.

Increased productivity levels by 12% in 2013 by optimizing product message, focused SKU introductions, created clear merchandising stories, and improving point-of-sale profitability.

Launched core “Georgia” watch platform achieving shipments of 1 million units in 2013.

Established Fossil Swiss Made as a prime luxury item, creating demand and elevating brand status among consumers.

Developed world-class team, establishing common goals and objectives, revamping organizational charts and responsibilities, and working closely with HR and leadership to define team roles.

DIVISIONAL BRAND MANAGER – DIESEL TIMEFRAMES & JEWELRY 2008 – 2011

Worked closely with licensor on product approval, reporting, and product lifecycle to improve sales for watch and jewelry categories. Addressed production problems, spearheaded global quality alert processes, and deployed global Quick Response System to ensure inventory levels in core products. Managed global communications using multiple channels to drive global outreach and influence. Improved consumer buying experience through multichannel retail environment overhaul. Based on market data, aligned product development to more closely match consumer demand. Coached sales forces in 25 countries to ensure strategy implementation.

Won 10% growth for brand over 3 consecutive years by expanding footprint and capitalizing on strong market position and brand loyalty in key global markets.

Launched successful marketing plan covering TV, print, and outdoor advertising to leverage brand strength of iconic product “Big Daddy” watch.

Achieved annual savings of $50,000 through astute negotiation for reduced costs and value engineering of packaging.

ASSISTANT BRAND MANAGER – ADIDAS TIMING 2005 – 2008

Spearheaded development of pioneer product line for digital touch and wearable athletic watches for the adidas license. Developed relationships with manufacturers in Asia to produce products to meet regulatory guidelines, costs, specifications, and contract guidelines. Coordinated with licensor for omni-channel marketing strategies across retail, e-commerce, catalog, and sports marketing. Organized presence at trade shows and expos around the world, including annual planning and participation in BaselWorld Fair. Supervised 30 adidas representatives in sports channel.

Realized $22M in new sales in first year of new timepiece product line for adidas.

Gained valuable insight into quality management and customer service initiatives associated with cutting-edge product development.

Managed the $1M US corporate account, engaging in sponsored activities, athletes, retail environments and catalogs.

ASSOCIATE ACCOUNT EXECUTIVE 2004 – 2005

Drove sales across all licensed brands in Fossil Group portfolio for the Southeast and Southwest Regions. Spearheaded product portfolio expansion with new brand offerings. Developed key relationships with licensor brand managers to introduce their products into the independent retail arena.

Early retail sales career experience with Anthropologie and Hollister Co.

E DU CA T I ON

Bachelor of Arts – Apparel Merchandising and Business Management East Carolina University