book creation secrets by john franco
TRANSCRIPT
Book creation secrets byJohn Franco
1. Start with the "Why"
Why?
To avoid abandoning the project due tolack of reasons (sitting to write is a hugeendeavor, you need a lot of fuel to do it)
To complete the project
How?
Find an urgent problem
Survey
Ask questions to people
Research
Why techniqueWhat are your talents
How your talents can help people solvetheir pain (found in survey)
2. Visualize the completed book
Why?
Attract the ideas to fulfill yourtestimonials, benefits and vision
Get the book you want instead of abyproduct of your daily influences andbias
Focus
Productivity
How?
Find the book title and subtitle
Create the cover
Front cover
Title
Subtitle
Your name as author
A nice cover art/graphics
Back cover
Testimonials (what you want people sayabout your book and you)
Benefits of your book (what exactlyreaders will get when they read thebook)
Print the cover and assembly a fake book
3. Blueprint
Why?
Avoid writer's block by knowingbeforehand what your book will containat each chapter
Remove redundancies because you knowhow each area is related to each otherand so remove repetitions, duplications,etc
Build the conceptual coherence becauseyou can develop each area fully beforeyou start writing isolated pieces
Find new connections between theconcepts you previously had and sodevelop impact and augment knowledgeof readers
How?
Develop a mind map with chapters
How to come with chapters ideas?
Develop the A to B roadmap and turneach step into a chapter
Main pains
Wh questions
Turn any major pain/topic into a question
Expand that point using Wh questions
How do you solve this?
Why people struggle with this?
Etc.
Your own approach
Introduction
Tell your story first
How you want to solve the problem
Etc.
Brendon Burchard's approach
1. INTRO: I help ___ do ___ so that ___
2. Have you ever had these challenges?
3. Me too - My story of struggle
4. Results
5. Old world/New world/Myths and trends
6. The solution framework
7. Most common mistakes
8. The first thing to do
Combination of all above
4. Draft 1
Why?
Plans without action are mere plans and dreaming
Break the inertia
Capture all your initial ideas into paper
How?
Just write, no care about spelling andcoherence of ideas5 min technique
Judging will kill your ideas
You will polish the wording, style, etc.formatting later
Skip the things you don't know now, youwill research this topics in a focused waylater
Put the project away for some days soyou get back with fresh eyes and energy
5. Draft 2
Why?
Polish draft 1
Add more content
Fill in the blanks
How?
Research
Add more content
Connect ideas better
Put the project away for some days soyou get back with fresh eyes and energy
6. Peer review
Why?
You need a reader's perspective
Polish style
Eliminate nonsense content and redundancy
How?
Ask a peer to read the book
Read the book out loud (I do this), youwill find the phrases and passages thatsound not so good
7. Package
Why?Make the book ready for distribution
Add final touches
How?
Put the project away for some days soyou get back with fresh eyes and energy
Add navigation stuffTOC
Page numbers
Add legal stuffCopyright
Disclaimers
Check spelling
Add cover
Convert to PDF
Review the final product
Book creation secrets.mmap - 9/19/2011 - Mindjet