book for observations
DESCRIPTION
Experiance design tools, Meta DesignTRANSCRIPT
value is being offered?does the service sell?does the service not sell?W
HAT
WHO actually utilizes the service?does the service target demographically?
does the service actually appeal to? WHY is it offered in the first place?would someone come use the service?
wouldn’t someone come use the service? HOW does the service cater to users?would someone utilise the service?
do users help promote the service?
value is being offered?does the service sell?does the service not sell?W
HAT
WHO actually utilizes the service?does the service target demographically?
does the service actually appeal to? WHY is it offered in the first place?would someone come use the service?
wouldn’t someone come use the service? HOW does the service cater to users?would someone utilise the service?
do users help promote the service?
REVENUE STREAMS
CHANNELS
CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTSVALUE PROPOSITIONSKEY ACTIVITIESKEY PARTNERS
KEY RESOURCES
COST STRUCTURE
STAKEHOLDERS MAPS ARE USED TO SHOW THE HYRACHY AND LINES OF COMMUNITCATION BETWEEN THE DIFFERENT STAKEHOLDERS IN THE SERVICE.
STORYBOARDS ARE USED TO DEVELOP AND WORK OUT KEY EXPERIENCES BETWEEN STAKEHOLDERS AND TOUCHPOINTS WITHIN SERVICES THOUGH VISUAL NARRATIVE
value is being offered?does the service sell?does the service not sell?W
HAT
WHO actually utilizes the service?does the service target demographically?
does the service actually appeal to? WHY is it offered in the first place?would someone come use the service?
wouldn’t someone come use the service? HOW does the service cater to users?would someone utilise the service?
do users help promote the service?
ATTRIBUTE*
EXPECTATIONS
DESIRES
GOALS
NEEDS (IMPLICIT & EXPLICIT)
value is being offered?does the service sell?does the service not sell?W
HAT
WHO actually utilizes the service?does the service target demographically?
does the service actually appeal to? WHY is it offered in the first place?would someone come use the service?
wouldn’t someone come use the service? HOW does the service cater to users?would someone utilise the service?
do users help promote the service?
