Book My TurfMarketing Plan for Android App

SOP of the App

Executive SummaryO The app will be designed to serve as a one-

stop destination for all information related to Artificial Turfs in your city and directly allow you to make your bookings.

O The youth are the main target customers.O It has relevant advantages over its

competitor.O The app will undergo collaborations with Turf

owners and will be promoted using social media , pamphlets etc.

O The app will have Free and Premium services.

In the last two years in India many Artificial turf fields have popped up across the country.

This app will help the customers in real time checking the availibility of Turf fields and make their bookings.

Company OverviewO The app will give a hassle free

experience to users by locating the nearby Turf fields.

O Information about the facilities, services and prices of the Turfs will be provided to the customers

O Customers can also select their preferences and browse through the available choices.

O Users can make the payment online or directly pay on their arrival.

Who will the target audience be?

The app will gain acceptance from people mostly of the younger generation and between the age group of 12-35 yrs.

The app will target athletes, professional sportspersons and college and school going students.

The app will face competition from another suchapp 'wheresmyturf'.

Points of ParityPoints of

Difference

O Connect with your friends and organise your teams.

O On the go app.

O Hassle Free User Interface.

O Collaboration with Turf Operators throughout the country.

O Provide the necessary sports equipment.

What are the goals of the company?

The app should persuade the users to frequently use the app.

This will help in bringing together more and more turf owners to a common platform.

Financial ObjectivesOConversion rate of consumers from basic to premium close to 30-40%

ONumber of collaborations with owners should be 1500 within an year.

OSelf owned turf field by the end of one year.

Marketing Strategies and techniques

Collaborators

• Collaborate with big brands to provide the necessary sports equipments.

• Collaborate with Turf field owners.

Promotions and Advertising

1. Social Media

Targeting users on social media channels such as Facebook,Twitter,LinkedIn can be a lucrative way to gain market entry.

Promotions and Advertising

2. Pamphlets

The app can be promoted by placing pamphlets colleges, fast food outlets, gyms and sports bars.

Tactics

PricingBasic:• Book My Turf will offer its

services to users free of cost.

• The app will also feature built in maps powered by google maps.

PricingPremium:• For premium customers

Book My Turf will provide the users with the necessary equipements.

• The users will be charged $1.99/month for the Premium services.

What will be the revenue sources?

Earnings• Bookings for the turfs will

be on a commission basis.• Turf owners can be

convinced for a 10% commission.

• Concession sales at the fields can also be initiated gradually.

• Nominal Premium charges will encourage users to use that feature.

DisclaimerCreated by Syed Zaid Ali, SGSITS Indore under Prof. Sameer Mathur during a Winter Distance Learning Internship in Marketing.