book power fm advertising through releasemyad
TRANSCRIPT
‘All Hits, No Bakwaas’ that's Power FM, Kolkata's coolest radio station. Power FM is a reflection of the youth in Kolkata .The station airs hits of the 90s and today’s best hit music, besides introducing the hottest new music of tomorrow.
NEXT SLIDE >Why advertise on Power FM?
NEXT SLIDE >Target Audience
• Immense listenership.•Affordable ad rates.•Addition to your brand value.
If you want to foster your brand name and optimize your business for huge profits, this is the place to do it because of the many advantages it offers:
NEXT SLIDE >Advertise on Power FM through releaseMyAd
Power 107.8 F M targets a varied spectrum of the Kolkata population, encompassing:
Housewives
Workers
Youth
Commuting working class
Power 107.8 FM operates exclusively in Kolkata.
NEXT SLIDE >Reach
releaseMyAd provides a one stop solution to advertising on Power 107.8 FM:
oEasy online booking process.
oLowest rates and offers.
oBest assistance on your ad.
NEXT SLIDE >Power FM Cost
NEXT SLIDE >Services offered by releaseMyAd
The rate for booking 10 seconds of air-space on Power FM in Kolkata is Rs.150.
NEXT SLIDE >Creative Development
1)Media Planning and Buying of Radio Spots:We plan and buy advertising slots for advertisers that has the perfect listenership that compliments your business needs. We place your Ads at the right moments for the right number of times and the lowest rates to target the right audience to get maximum results.
NEXT SLIDE >Consultancy Services
2)Creative Development:Ad creatives are very essential incase of radioadvertising as your audio’s have to be powerful enoughto take the perfect call to action expected. We are inpartners with Jingle India and help advertisers to capturetheir target listeners attention with enthralling adcreative at the most exciting rates.You can get Ad creatives of the following formats:*Jingles*Voice Overs
NEXT SLIDE >Advertising Solutions offered
3)Consulting Services:
Our team consists of highly experienced industry veterans. They easily comprehend the advertisers requirements and craft the best media plans inclusive to your needs. Whatever be your objective or budget our experts will get you going to get the
perfect results.
NEXT SLIDE >
Type Description
RJ mentions
In an RJ mention the RJ speaks about the brand in a very
effective and consumer engaging manner. An RJ mention is
approximately 60-90 seconds.
CapsulesCapsules are FCT spots. These are normal advertising
spots where you can place your Ad.
Contests
Contests are run during programming time band. These
constitute 2 links. In the first link contest question is put up
and listeners are asked to call or message. In the second
link radio station declares the winner and take him/her on
air. Each link is of 60-90 seconds
NEXT SLIDE >
Type Description
Sponsorships
These can be exclusive or associate
sponsorships. Exclusively can be used for
Time Check and Traffic Update. And all
shows have associate sponsorship space.
Fabric
Fabric are the ones in which 3 RJ
mentions are aired back to back for the
same brand in an hour. All 3 mentions are
connected with each other for a specific
brand communication.
Utilities
Traffic Update, Time Check, Weather
Update, Stock Update etc are Utilities
which have an option of Associate or
Exclusive sponsorship Ad.
Specials
Wishes on a special day such as Diwali,
Holi, Navratri, Independence day ,etc by a
client.
NEXT SLIDE >Contact
Type Description
Events
Marketing events are conducted by the radio
stations . The client have the opportunity for Title
Sponsorship, Powered by or associate
sponsorship.
SparklersSparklers or Sweepers are 10 second FCT which
are aired as the last or the first spot of the break.
Road
Blocks
Road block is the one in which only One
Advertiser advertises for a particular time period. It
is an FCT road Block then all the spots aired will
be of the same advertiser. In content Road Block
the Programming content is utilised by one client
i.e the RJ Mentions, Sweepers etc
Outdoor
Broadcast
When a client has an ongoing event at some
location then our Outbound Radio Jockey goes to
that specific location and records bits of
consumers act and the same is connected live on
the radio station with the Studio Radio Jockey.
http://radio.releasemyad.com/station/powerfm