book rapper we blog 6 blog about
DESCRIPTION
What should you blog about? Whatever. There’s a global readership out there and a virtual market for every topic. Just get started! Here’s a dozen clues to narrow your focus and heighten your arousal, well, your readers’ arousal levels.TRANSCRIPT
Book Rapper
A Visual Presentation by Geoff McDonald and Book RapperCopyrightCopy this the right way.You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
tracks trendsdigs up big ideaspresents them visuallycreates actions for you to do
Book Rapper
web logA list of entries, similar to a diary, posted regularly on the internet.
weblog
we blog
we blog
How to Create Your Own Media Channel
The Book
We Blog is derived from...
The RAPs
RESOURCES : anything you use to generate wealth.ACTIONS : an act of will, a deed completed.PROFITS : to gain an advantage or benefit.
Each RAP comprises...
Blog Why? We Blog Intro Blog Medium
The We Blog RAPs...
1 2
Blog TrafficBlog Money Blog Being
4 53
(This one!)Blog LifeBlog About Blog Resoures
7 76
Blog AboutRAP6
What should I
blog about?
Blog About
Whatever.
There’s a global readership out t h e r e a n d a virtual market for every topic.
Blog About
Just get started!
12 clues to narrow your focus & heighten your arousal...
...well, your readers’ arousal levels.
Help PeopleRock Your Socks Off
The Long & The Short
Regular Features
Special Features
Media Swap
Problem Solving
Updates & Revisits
Interview Me
Scour the Web
The Weird & the Wacky
Trend Spotting
One Thing That WorksRAP6.1
Having made Technorati’s Top 100 Favorited sites with two different blogs he’s well qualified to know what works.
1His number one tip...
“I find the one thing that almost always works is...
...helping people.”
Mmmm... too obvious?
Rock Your Socks OffRAP6.2
What floats your boat?
What spins your mind?
What flutters your heart?
That is what you should be writing about.
Start here and work it up.
You’re in charge...
...it’s your media channel...
...you decide what to blog about.
The Long and the Short of itRAP6.3
Mix up your posts.
Avoid the temptation to...
...snow in your audience under an avalanche
of words.
Vary your post length from say...
100
2
500
...words.
Split a long post into...
...several
...posts
...and...
...increase your links...
...at the same time.
Regular FeaturesRAP6.4
When you flick through a magazine you’ll notice that...
...they have a bunch of regular items that pop up each issue.
For instance, there may be...
Interviews
Editorial
COVERSTORY
Stats
Photo Spread
Identify your regular features.
Special FeaturesRAP6.5
Every so often write a...
...special feature.
This might be a...
a summary of previous
posts
a summary of previous posts, a cover story for future posts or a hot topic.
a hot topica cover story for
future posts
a hot topic
A common theme might be to have a...
123456789
10
‘Top 10’ or ‘Best of’ list.
Not all blog entries are created...
=
...some are designed to draw
...special attention.
Media SwapRAP6.6
You can cover a lot more in five minutes of...
...audio...
...than in five minutes of...
...reading text...
Use different media to...
...vary your content and provide...
...a fresh perspective on your blog.
Link to a cartoon...
...show a photo...
...add a video...
Problem SolvingRAP6.7
If you have a problem, consider making it a...
...blog post.
This will invite comments and...
...foster community.
Albert once said...
‘coming up with the right question was more impor tant than the answer.’
Updates and RevisitsRAP6.8
Make it a habit to...
...review your previous posts and...
...update them with new information.
This builds...
...consistency and shows your attention to...
...new information, whilst also building your...
...cross-links.
It also gets people talking - back.
Interview MeRAP6.9
An easy source of original content is the...
...interview
e.g.
If you know...
a guru or regarded person...
...ask them for their opinion on things.
It may be unique.
You can present it as...
...edited text, an audio file, or in video form.
Scour the WebRAP6.10
Relief!
You don’t always have to...
...write the content of your blog yourself.
Spend some time
sourcing new content on these sites...
For googolicious images, websites and almost anything...
For vivacious videos...
For inspiring images...
For slick slideshows...
For weird, wacky and wonderful websites...
For incandescent issues...
For bountiful books...
For interviewing interesting individuals...
For clever and commended content...
For popular and particular podcasts...
Simply referring others to great content can be...
...a great service in itself.
The Weird and the WackyRAP6.11
We’ve all got friends who...
...forward to us...
the weird,the wacky,the hilariousand the downright stupid.
Don’t you love it?
The mundane f ...seda
...into the background...
whereas the unusual leaps out and...
...begs for attention.
Trend SpottingRAP6.12
Read...
...any comments on your site carefully.
They may carry...
...opportunities for future posts.
Try and monitor...
...patterns that may help you...
...spot trends.
Want More?
Blog Why? We Blog Intro Blog Medium
The We Blog RAPs...
1 2
Blog TrafficBlog Money Blog Being
4 53
(This one!)Blog LifeBlog About Blog Resoures
7 76
BR Members can get the complete set of We Blog RAPs at...
www.BookRapper.com/members
Book Rapper provides innovation + leadership workshops and keynote
presentations based upon the hot trends in the books we RAP. We
can help you profit from the ideas in this RAP.
Email Me!Geoff McDonald...
Book Rapper Author.
More Book Rapper Resources...
www.BookRapper.com/rappers.html
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com