book
DESCRIPTION
We are Constant, a utilitarian apparel brand that combines integrated climbing functionality with style forward tailoring.TRANSCRIPT
IT’S NOTW H A TY O UC L I M B.
IT ’S HOWY O U A S C E N D.
PAGE 3
CONSTANT IS THE ONE UTILITARIAN APPAREL BRAND THAT COMBINESCLIMBING-INFUSED FUNCTIONALITY WITH FASHION-FORWAWRD STYLE AND TAILORING. WITH INTEGRITY, SIMPLICITY, RESPONSIBILITY, RESPECT, STYLE, POSITIVITY, PASSION, AND CREATIVITY. THE USER WILL HAVE A POSITIVE CONNECTION WITH CONSTANT’S PRODUCT, AND WITH THE EXPERIENCES THEY HAVE WHILE WEARING OUR APPAREL. CONSTANT’S FUTURE IS ALL AROUND US: IN THE BACKCOUNTRY, AND THE GLEAMING SKYSKRAPERS OF URBAN EXISTANCE. NO MATTER WHAT YOU SEEK TO DO IN LIFE, BE IT SUMMIT MOUNTAINS, OR ACHIEVE PERSONAL GOALS. CONSTANT CLOTHING IS DESIGNED BY AND FOR STRONG INDIVIDUALS ON THE RISE WHOM UNDER-STAND THAT IT’S NOT ONLY WHAT YOU CLIMB, BUT HOW YOU ASCEND.
PAGE 5LOGOS & BRANDING.
IT’S NOT WHAT
YOU CLIMB.
IT’S HOWYOU ASCEND.
WEBSITE EXECUTION.
WEBSITE EXECUTION. PAGE 7
DESIGN INTENT.
C O L L E C T I O N 0 1 :
CONSTANT will be focusing on the use of sustainable and unique materials, fit, construction, quality, and above all it’s collections’ ability to perform outdoors and within climbing specific activities. Materials used will allow for moisture wicking, moisture repelling, and heat retention. Fabrics will retain qualities that will allow them to be subject to rough application and not become torn or braised. One of Constant’s goals is to provide innovative and fresh designs. A collection of garments that will not only perform, but also cater to the wearer’s sense of style and aesthetic. Constant is a clothing line meant to be a part of a lifestyle, not just activity specific pieces.
DESIGN INTENT. PAGE 9
PRODUCTION NOTES
DESIG
N IN
TENT
PO Box 3800075Cambridge, MA 02143
T 617.395.8075F 617.395.8165
All drawings are intent only. Producer is responsible for building production ready mechanicals based on process expertise. All details will be discussed via email and telephone.
CONSTANT
Tshirt
ARTWORK
PMS 192 C
PMS 7499 C
DESIGN INTENT.
SPLITTER STRIPE V-NECK
DESIGN INTENT.
detail.
PAGE 11
DESIGN INTENT.
CONSTANT ARTIST COLLABORATIONClient: CONSTANT CLOTHINGDesigner: Lars AstromT-shirt Tittle: ProliferationColorway: Green on Lgt GrayGender: MENS
Black Light Gray Lime Green
DESIGN INTENT.
First awarded in 1933, the polka dot jersey is the jersey awarded to the best climber during the mountain stages of the Tour de France cycle race.The "King of the Mountains" wears a white jersey with red dots.
King
of t
he M
ount
ains
jers
ey.
back front
PAGE 13
DESIGN INTENT.
CONSTANT
CONSTANT
CONST
ANT
cycling cap.
The polka dot jersey is the jersey awarded for the best climber during the mountain stages of the Tour de France cycle race.The "King of the Mountains" wears a white jersey with red dots.
DESIGN INTENT.
neccessary tee
CONSTANTneccessary tee tw
o pack
CONSTANT
Crafted from the finest 100% bamboo fabric, the neccessary tee is naturally anti-microbial, wicks away moisture keeping you cool and dry, without pesticides or harmful chemicals.
IT’S NOT WHAT YOU CLIMB,IT’S HOW YOU ASCEND.
CONSTANT contact infowill go here
CONSTANT “neccessary tee” two-pack and packaging.
PAGE 15
AD CONCEPTS.
IT’S NOTWHAT YOUCLIMB. IT’S
HOW YOU ASCEND.
THE ASCENT CONTINUES AT: WWW.CONSTANTCLOTHING.COM
CONSTANT
AD CONCEPTS. PAGE 17
CONTACT.
Craig McKinnon
PresidentConstant ClothingPO Box 34173Indialantic, FL 32903www.constantclothing.com
Peller Alwill
Operations DirectorConstant ClothingPO Box 34173Indialantic, FL 32903www.constantclothing.com
Gavin Heverly
VP/Creative DirectorConstant ClothingPO Box 34173Indialantic, FL 32903www.constantclothing.com