SPRING / SUMMER COLLECTION 2O13

THE JOURNEY PART II

<Energy V-neck SweaterRoland Trim Fit Denim Shirt

TISVILDELE JE

THE JOURNEY PART II

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A weekend by the sea. Relaxation and freedom. Obvious presence, here and now. That certain feeling when it’s all so simple. Stripped of everything, yet so complete. In spring 2013, we blend pastel and neutral shades. Timeless, in a hopeful way. Sea, sand, surf and sky. Natural materials, pure lines

and updated classics. A genuine, honest expression that will last more than a single season. One that leaves space for individual interpretation and opens the door to unique stories.

This is the Danish fishing village of Tisvildeleje where a Midsummer bonfire burns merrily on the beach on 23 June every year. On this magical night, it is said that the sick can be cured with water from the holy spring. Fantasy meets reality. Remote yet central. Always close to the beach.

Boomerang tells the story of the Scandinavian blue.

THE JOURNEY PART II

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Ray O-neck Sweater

Estelle Knitted Blazer

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Sväva Printed Dress

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Kjell Tailored B.D Shirt Steve Chinos

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They say everything you need to say about who you are, as well as plenty about where you’re headed. Your shoes. The details that can raise an entire outfit to a new level.

The news this season comprises lovingly updated classics. Desert boots, dressed sneakers and delightful ballerina shoes

in suede. Natural materials and a relaxing colour spectrum. Designed to stay looking good season after season.

a step further

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Djuphaga Shoe

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Rock Field JacketSteve ChinosDjuphaga Shoe

Axinit Jersey TopBea Cotton Satin PantsStorön Shoe

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Vince BlazerJesper Tailored Poplin Cutaway Shirt

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Ray Crew SweaterBoxer Shorts Underwear

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weekendessentials

What you pack defines your journey. Make sure that what you take with you elevates the sense of what you will be doing. Elegant, relaxed, active or stylish. Our spring collection is packed

with items to suit all occasions and moods.

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Soft pastels and shades of blue harmoniously frame a weekend away. Shorts with generous tops and sweaters create a contemporary and relaxed silhouette.

Selected accessories complete the look.

wonderful weekend

Energy V-neck Sweater

Electric Windbreaker

Malva Sailor Sweater

Britt Cotton Satin Shorts

Beryllium O-neck Striped SweaterOxford Shirt

Leather Belt

Björkholmen Shoe

Boxer Shorts

Leather Belt

Shoulder Bag

Brigitte Slim Ankle Denim

For the classic look. Timeless clothes updated with modern details and exquisite patterns. The gentle colour spectrum spans the full range from beige

and pale pink to various shades of blue.

easy elegance

Polka Printed Scarf

Braided BeltKummin Shorts

Hepburn Spring Trench Coat

Boel Linen Blouse

Emily Denim

Sugar Socks

Storön Shoe

Fina Printed Blouse

Estelle Knitted BlazerMalva Sailor Sweater

Relaxed clothes for relaxed days. An intriguing mix of strong colours, neutral shades and soft patterns. Cognac-coloured leather highlights the feel of the accessories.

Informal but still well dressed.

leisure life

Kalle Trim Fit B.D Shirt Steven Shorts

Airy Hood Jacket

Canvas Belt

Ray O-neck Sweater

Krabba L.S T-shirt New Steve Chino Leather Bag Dive Swim Shorts

Well-dressed yet relaxed. Classic clothes in a timeless colour spectrum. Updated details and obvious elegance. Accessories that stand out.

Ready for new encounters and situations.

tailored travel

Vince BlazerKjell Tailored B.D Shirt

Jesper Tailored Poplin Cutaway Shirt

Kjell Tailored B.D Tartan Shirt

Ray O-neck Sweater Kalle Trim Fit Shirt Krabba L.S T-shirtNew Steve Chino

Nylon Bag

Citrin Tie

Micha Lumber Jacket

Leather Belt

Djuphaga Shoe

Erland V-neck Sweater

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Axinit Jersey TopBea Cotton Satin Pants

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Locksmith HenleyVince Flanell Blazer

Studio SweaterLärling ScarfFajans Boyfriend Trouser

Kjell Tailored B.D ShirtSteve Chinos

Together Linen ShirtRebecka Denim Skirt

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Fatima Cardigan Britt Cotton Satin Shorts

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Alexandra Melange Down JacketWind Jaquard SweaterVince BlazerRay O-neck Sweater

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Hepburn Spring Trench JacketBea Cotton Satin Pants

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Åker O-neck T-shirtSteven ShortsDjuphaga Shoe

Fatima CardiganBritt Cotton Satin Shorts

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Ping Linen SweaterLamium Silk Trousers

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Airy Hood Jacket

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Fina Printed Blouse

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Mac Polo Pique

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This is a sure sign of spring. Casual elegant and relaxed nonchalant at one and the same time. The perfect

combination of comfortable and chic. The polo shirt. This season’s collection is pigment dyed in a variety of sorbet shades. Delightfully bleached tones that are the

perfect match for neutrals and light jeans.

the pigment dyed classic

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Kjell Tailored B.D Shirt

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Katarina Spring Coat

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Nobody can do everything. But everybody can do something. That is the philosophy behind the Boomerang Effect, which involves us making use of clothes and materials in different ways to ensure

that we do not waste the Earth’s resources. Some of the returned clothes we receive are cut up and used for furniture in our Boomerang Home concept. The left-over fabrics from the factories are

used in the attractive everyday items for the Boomerang Effect Collection, and the very best clothes are “freshened up” and sold once more as Boomerang Vintage. In this way, we can give the

clothes a new lease of life, and you can put together a style that is uniquely your own.

You can also return your old Boomerang clothes to any of our stores. By way of a thank you, we will give you a 10% discount on a new item. And you will be contributing to a sustainable future.

At the end of the day, this is the only Earth we have. So let’s look after it together.

the boomerang effect – because there is only one earth

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ART DIRECTION & PRODUCTION ANDERS L INDGREN / PHARMACY STHLM | PHOTOGRAPHER CARL BENGTSSON / SK ARP AGENT | ST YLIST URSUL A WÅNGANDER / L INK DETAILS

C O PY W RITE R E MIL IA M O L IN / ME A ND YOU | H A IR & M A K E- UP S O F IA RIN GBERGE R / AGE NT BAUE R | PRE PRE S S & PRINT TM G STHL M | PA PE R MUNK E N P O L A R / A RCT I C PAPE R

M O D E L S O S C A R S / M ARI O N VA IN , RIA NNE H / W IL M A WA K K E R

K AT TEGAT

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See the entire collection and pick out your favourites in our web shop. Don't forget to sign up for our newsletter to receive information about sales,

news and special offers.

www.boomerangstore.com