Economic Challenges Facing Contemporary Business

Chapter

3

Discuss microeconomics and explain the forces of demand and supply.

Describe macroeconomics and the issues for the entire economy.

Identify how to evaluate economic performance.

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Learning Objectives

Discuss managing the economy’s performance.

Describe the global economic challenges of the 21st century.2

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Analysis of the choices people and governments make in allocating resources.

Includes microeconomics and macroeconomics

Economics

Microeconomics

The study of small economic units, such as individual

consumers, families, and businesses.

Supply: Amount of goods and services for sale at

different prices.

Demand: Willingness and ability of consumers to

purchase goods and services at different prices.

Factors Driving Demand

Demand curve - shows the amount of a product buyers will

purchase at different prices.

Driven by variety of factors such as competition, price, larger

economic events, and consumer preferences.

Demand Curve

A change in overall demand shifts to a new demand curve.

Factors Driving Supply

Production plays a central role in determining the overall supply.

Supply curve - shows the relationship between different

prices and the quantities that sellers will offer for sale,

regardless of demand.

of goods and services.

Supply Curve Example

How Demand and Supply Interact

Supply and demand curves meet at the equilibrium price.

Buyers and sellers make choices that restore the equilibrium price.

Changes affect both supply and demand.

Macroeconomics

Issues for the Entire Society Political, social, and legal environments

differ in every country. Economies generally classified in one of

three categories: Private enterprise system: capitalism or

market economy Planned economies: socialism, communism Mixed economies (combinations of the two)

Capitalism

The Private Enterprise System and Competition

Businesses meet needs of consumers and are rewarded through profit.

Government favors a hands-off approach. Marketplace competition regulates

economic life. Four degrees of competition:

Pure competition Monopolistic competition Oligopoly Monopoly

Types of Competition

Planned Economies

CommunismProperty owned and shared by the community under a strong central government.Adopted in early 20th century by many nations, but government-owned monopolies often suffered from inefficiency.

SocialismGovernment ownership and operation of major industries, such as health care or communications.Some private ownership of industry allowed.

Government controls determine business ownership, profits, and resource allocation.

Mixed Market Economies

Economic systems that combine features of private enterprise and planned economies.

Mixture of public and private enterprise can vary widely from country to country.

Process of converting a publicly owned company to a private one is called privatization.

Comparing Economic Systems

Evaluating Economic Performance

Economic system should provide stable business environment and sustained growth.

Business decisions and consumer behavior differ at various stages of the business cycle: Prosperity—High consumer confidence,

businesses expanding Recession—Cyclical economic contraction

lasting for six months or longer Depression—Extended recession Recovery—Declining unemployment,

increasing business activity

Productivity and GDP

Productivity: Relationships between the goods and services produced and the inputs needed to produce them.

Gross Domestic Product (GDP): Sum of all goods and services produced within a nation’s boundaries; a measure of national productivity.

GDP is tracked in the United States by the Bureau of Economic Analysis, a division of the U.S. Department of Commerce.

Price-Level Changes

Inflation is rising prices caused by a combination of excessive consumer demand and increases in the costs of raw materials.

Core inflation rate measures inflation minus energy and food prices. Demand-pull inflation - Excessive consumer

demand. Cost-push inflation - Rises in costs of the

factors of production. Hyperinflation - Soaring consumer prices.

Inflation devalues money. People can purchase less with what they have (decreased purchasing power).

Deflation is when prices continue to fall. Deflation can cause a weakened economy.

Measuring Price-Level Changes Changing prices are tracked by the

Consumer Price Index (CPI). The monthly average change in prices of

goods and services. A multitude of items is priced to compile the

data included in the “CPI Market Basket.” The Bureau of Labor Statistics calculates

the CPI monthly along with other economic measures.

CPI Market Basket

Employment Levels

The unemployment rate is the percentage of total workforce actively seeking work

but currently unemployed.

Bureau of Labor Statistics

Unemployment “game show”

Managing the Economy’s Performance Monetary Policy - government actions to

increase or decrease the money supply and change banking policy and interest rates to influence consumer spending. Expansionary monetary policy: Efforts to increase the

money supply to reduce costs of borrowing and encourage new investment.

Restrictive monetary policy: Efforts to decrease the monetary supply to curb rising prices and overexpansion.

The Federal Reserve System formulates and implements monetary policy.

Government uses monetary and fiscal policy to fight unemployment, Government uses monetary and fiscal policy to fight unemployment,

increase spending, and reduce the duration and severity of economic recession.

Fiscal Policy Fiscal Policy - Government actions to influence

economic activity through decisions about taxes and spending.

The Federal Budget - Annual plan for how the government will raise and spend money in the coming year. The primary sources of government funds:

taxes, borrowing, fees When the government spends more than the amount

of money it raised, there is a budget deficit. When we borrow money to cover the deficit, the national debt is increased. (Debt clock)

If the government has more money than it spends, there is a budget surplus.

National debt is tracked by the Government Accountability Office.

Global Economic Challenges