TOP 10 PROVEN TECHNIQUESf r o m s u r v i v a l t o s i g n i f i c a n c e

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BOOST BUSINESS PROFITS

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PENETRATEEXISTING MARKETSIt is cheaper and more cost-effective to market to and to retain existing customers. Let them know what you’re up to and consistently check on their needs - they are evolving too!

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ASK REWARD&CUSTOMERS FOR REFERRALSThe best sales people are happy customers. Reward them for adding value to your business. It’s a simple gesture that goes a long way - especially when you least expect it.

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CONTAINOVERHEAD COSTSDon’t ignore the impact that savings and efficiencies have on the bottom line. As sales grow, unchecked expenses grow too. Pull the reigns in on the excess and invest it better.

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NEGOTIATEBETTER RATES OR FIND NEW VENDORSRemember, your account can be one vendor’s dessert or another vendor’s entrée. Make sure your business needs are being taken care of at a competitive rate.

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MEASURE TRACK&PERFORMANCE OBJECTIVES

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You cannot measure the distance traveled without knowing the beginning and the end. In the middle, measure and hold your goals in focus and your team accountable for results.

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HIRE GREAT TALENTAND REWARD OUTSTANDING RESULTS

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Great talent will achieve great results. Average talent will achieve average results. Find the best talent you can then find unique ways to reward & inspire them. They may surprise you.

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CULTIVATEA WINNING TEAM ENVIRONMENT

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Balance and compliment the strengths of your team to achieve maximum impact. Take the extra time to build a team around commitment to the company’s values, mission and goals.

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DEVELOPWINNING TRAITS IN YOUR TEAM

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Take average talent and make them great, take great talent and make them outstanding. Everyone has room for growth when properly challenged.

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INNOVATEYOUR PRODUCT/SERVICE

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Improving your current offerings will help both in current customer retention and new sales. Don’t chase trends - innovate with your customer base in mind.

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UNEXPECTED VALUETO YOUR CUSTOMERS

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Your customers are stressed, undervalued and unfulfilled. Improve their lives. Remember that they purchase from you to solve a need. Find the needs that your competition ignores.

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