boost your mobile ecommerce sales with mobile design patterns
TRANSCRIPT
Boost Your Mobile E-Commerce Sales with Mobile
Design Patterns
When people shop on their mobile phones they expect an experience
similar to or better than the one at physical store.
As more and more people are using smartphones for accessing the web
for activities like, browsing their favorite sites, banking, playing games,
shopping and purchasing. As a designer we need to create mobile
optimized sites to attract as many users as we wanted to shop for our
products or services. Also if your site is not mobile friendly, Google’s
search engine ranking will suffer.
If you want more traffic or boost sales for your ecommerce store you
must adopt these design patterns or techniques to meet the
expectations and improve your site’s functionality. Recent research
stated that people are 67% more likely to convert if a website they’ve
reached on their phone is mobile-friendly.
In this article, we’ll look at some design patterns and web development
approaches used for mobile e-commerce functionality, includes the
following:
Home pages,
Site-wide navigation,
Suggested search,
Search results,
Search filtering and sorting,
Product pages,
Photo galleries,
Shopping carts,
Checking out with an account or as a guest,
Forms.
Home pages
Design your home page with less textual content and help your
customers to find what they are looking for. Display the promotions or
discounts you offer. Single column pattern displaying products, list of
links to specific website areas, availability of search options are
common design patterns that work favorably.
Navigation
Thought there are several ways to design the menu but having
navigation menus in the header section to easily move from one part of
the site to other without having to return to the home page. Many
large ecommerce websites balance the visual design of the navigation
with the information displayed on the website
Suggested search
Suggested search or you can say autocomplete display the potential
results as soon as a shopper has typed their query for this you can use
the auto suggest pattern that depend on the search engine technology
Search results:
There are two most commonly used pattern on mobile ecommerce
websites table display and grid display. You can also allow shoppers to
switch between the two views.
Sorting results
Common interface patterns for sorting are buttons and <select> menus.
Filtering Results
This enable the users to filter their results based on one or more
attributes, like color, brand and size. Common interface patterns for
displaying filtering options are <select>menus, drop-down lists and
accordion displays
Product pages
Pages where you can showcase all of your products in detail. It
includes two approaches one long page showing all products with
information or a page with collection of patterns such as accordions,
tabs and photo galleries.
Shopping Cart
Use table pattern for shopping cart products. Also offer other
functionality, such as, to remove or add products, to save a product to a
favorites or wish list, apply coupons, change the shipping address and
so on.
Checkout
Limiting the initial checkout screen to two choices could improve
conversions
Conclusion
Due to the increase in internet sales, ecommerce store owners are
continuously working on improving their online store functionality or
creating a mobile optimized website design as consumers are more
willing to purchase from the site which is mobile-friendly.
You can choose these design patterns for your ecommerce website. Or
you can install google analytics to analyze your customer’s behavior to
boost your sales and in a way your brand image.