boost your mobile ecommerce sales with mobile design patterns
Post on 12-Apr-2017
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Boost Your Mobile E-Commerce Sales with Mobile
When people shop on their mobile phones they expect an experience
similar to or better than the one at physical store.
As more and more people are using smartphones for accessing the web
for activities like, browsing their favorite sites, banking, playing games,
shopping and purchasing. As a designer we need to create mobile
optimized sites to attract as many users as we wanted to shop for our
products or services. Also if your site is not mobile friendly, Googles
search engine ranking will suffer.
If you want more traffic or boost sales for your ecommerce store you
must adopt these design patterns or techniques to meet the
expectations and improve your sites functionality. Recent research
stated that people are 67% more likely to convert if a website theyve
reached on their phone is mobile-friendly.
In this article, well look at some design patterns and web development
approaches used for mobile e-commerce functionality, includes the
Search filtering and sorting,
Checking out with an account or as a guest,
Design your home page with less textual content and help your
customers to find what they are looking for. Display the promotions or
discounts you offer. Single column pattern displaying products, list of
links to specific website areas, availability of search options are
common design patterns that work favorably.
Thought there are several ways to design the menu but having
navigation menus in the header section to easily move from one part of
the site to other without having to return to the home page. Many
large ecommerce websites balance the visual design of the navigation
with the information displayed on the website
Suggested search or you can say autocomplete display the potential
results as soon as a shopper has typed their query for this you can use
the auto suggest pattern that depend on the search engine technology
There are two most commonly used pattern on mobile ecommerce
websites table display and grid display. You can also allow shoppers to
switch between the two views.
Common interface patterns for sorting are buttons and menus.
This enable the users to filter their results based on one or more
attributes, like color, brand and size. Common interface patterns for
displaying filtering options are menus, drop-down lists and
Pages where you can showcase all of your products in detail. It
includes two approaches one long page showing all products with
information or a page with collection of patterns such as accordions,
tabs and photo galleries.
Use table pattern for shopping cart products. Also offer other
functionality, such as, to remove or add products, to save a product to a
favorites or wish list, apply coupons, change the shipping address and
Limiting the initial checkout screen to two choices could improve
Due to the increase in internet sales, ecommerce store owners are
continuously working on improving their online store functionality or
creating a mobile optimized website design as consumers are more
willing to purchase from the site which is mobile-friendly.
You can choose these design patterns for your ecommerce website. Or
you can install google analytics to analyze your customers behavior to
boost your sales and in a way your brand image.