boost your revenue w/cross channel advertising

@Rocco_Zebra_Adv#SEJThinktank

3 Takeaways1. Branding = Sales

2. Different channels convert differently & need different strategies

3. Diversify your risk by using multiple advertising methods


About Rocco BaldassarreFounder & CEO, Zebra Advertisement

@Rocco_Zebra_Advlinkedin.com/in/[email protected]

AWARDS

CLIENTS

Poll 1 How many platforms do you use to advertise your business?1. Just Google

2. Facebook and Google

3. Facebook, Google and Amazon

4. Others


Customer Cross-Channel Journey


Why Cross-Channel Matters

8-10 Times Exposure to Ads Before Converting

Multiple Channels BoostBrand Recognition

Easy Setup with Pixels

+ OFFLINE


Paid SearchStep 1

Pull Push

Remarketing


RemarketingStep 2 Website

SALE

NO SALE


FacebookAds

Step 3

LookalikeBehavior

Interests

Demographics

Location


InstagramAds

Step 4 • Behavior• Demographic• Interest• Lookalike


Instagram AdsStep 4


Youtube Ads

Step 5

DISPLAY OVERLAY SKIPPABLE

7 Million HoursOf Ads Watched

since Jan 1 2015

More WATCH TIME in the first six weeks of 2015 than in all of 2014


Youtube AdsStep 6

Poll 2 What has been your biggest challenge?1. Implementing campaign types and ad

formats you hear about

2. Running Facebook ads profitably

3. Significantly scaling up campaign results

4. I don’t have enough guidance to make effective decisions


OfflineStep 7

• Branding• Reinforcement• Zip Code

Targeting• SMS Marketing• Tracking can be

tricky


3 Takeaways1. Branding = Sales

2. Different channels convert differently & need different strategies

3. Diversify your risk by using multiple advertising methods


@Rocco_Zebra_Advlinkedin.com/in/roccobaldassarrethebaldassarres