6 Tips for Increasing Twitter Engagement

1 Personalized tweetsTake time to talk to your followers on a personal level. It’s a sign that you respect and value your customers and they will greatly appreciate a tweet created specifically for them. Nike shows that no matter how large a brand is, there are still benefits to personalized tweets.

2 Retweet your fansIf your fans care enough to compliment you on social media, then you should care enough to acknowledge them. Just like the personalized tweets, this shows appreciation for your audience and it encourages more engagement. Here is Starbucks retweeting one of their fans.

3 Hashtag UseChoosing a hashtag that sparks conversation is a great way to increase your twitter engagement. A relevant hashtag that people will actually use is the perfect way to get people talking about you on social media. #Putacanonit is a campaign from Redbull where they encouraged creative pictures from their fans.

4 Problem Solving Content

Providing links to content that is relevant to your business and is helpful to your followers is always useful for engagement. A shopper at Whole Foods will certainly benefit from these recipes and will be likely to share and talk about them.

5 ContestEveryone loves free stuff so a Twitter contest is an easy way to boost engagement. A well run contest will help your business with engagement as well as increasing your brand awareness. Call of Duty used the classic RT to win contest which will rapidly spread your contest resulting in plenty of conversation.

6 Answer Cries for Help

Unfortunately, not everything people post about you on social media will not be positive. It is important that you don’t ignore people who have concerns or complaints. Through this you are showing the deepest level of care for your customers and creating a stronger relationship.