boost your website's visibility and increase traffic without buying paid ads
DESCRIPTION
Are you getting maximum traffic to your website? When prospective customers perform a search related to your business, does your website appear near the top of the listings… or is it your competitors’ sites? Six billion searches are performed on Google every day and the competition for the resulting clicks continues to increase at lightning speed. You can pay for search leads, but that is both expensive – a click through on an ad for a competitive term like “car insurance quotes” will cost a stunning $74.93 (Google AdWords suggested bid price) – and inefficient, since 94% of us actually don’t click on these ads. Instead we rely on the top ranked natural or “organic” search results. And this is exactly where you need to be to make money… without spending too much money! In today’s fast-paced always-connected world customers rely on the Internet for the vast majority of their information. They also rarely have the patience to search through multiple pages of search results to find what they are looking for, making it critical to be near the top of the search results when a potential customer is searching for products or services that you provide. Even if you implemented some SEO when you first setup your website, over the past decade Google has continued to change and refine the algorithms driving the results displayed, making it imperative to keep up-to-date with techniques and strategies for achieving optimum results. In this one-hour session, Chris Raulf, online marketing expert and founder of Boulder SEO Marketing, will show you to do just that. Some of the topics he will cover include: - How to identify the “low hanging fruit” keywords [organic search terms] that are already working for you - How to identify your ‘target’ SEO keywords (focusing on the right set of keywords is critical to achieving results) - How making a few simple changes to your website can significantly increase your traffic Attendees will walk away with actionable techniques for making their website “work harder” for them.TRANSCRIPT
Boulder SEO Marketing | www.boulderseomarketing.com | 720-‐263-‐1736
Boost Your Website’s Visibility and Increase Traffic Without Buying Paid Ads – Critical Knowhow that Every Business Needs to Stay Competitive in Today’s Online World What: Boulder Marketing Group Brown Bag Meeting When: September 25, 2014 from Noon – 1:30 pm Where: Oracle Campus in Broomfield, CO Presenter: Chris Raulf, Founder and Digital Marketing Expert at Boulder SEO Marketing (www.boulderseomarketing.com) Level: Beginner / Intermediate Cost: Free for Boulder Marketing Group members / $10 for Non-‐Members Registration: Learn more and register at: http://goo.gl/uDL5ZA To learn about upcoming events, please visit: www.boulderseomarketing.com/training Description: Are you getting maximum traffic to your website? When prospective customers perform a search related to your business, does your website appear near the top of the listings… or is it your competitors’ sites? Six billion searches are performed on Google every day and the competition for the resulting clicks continues to increase at lightning speed. You can pay for search leads, but that is both expensive – a click through on an ad for a competitive term like “car insurance quotes” will cost a stunning $74.93 (Google AdWords suggested bid price) – and inefficient, since 94% of us actually don’t click on these ads. Instead we rely on the top ranked natural or “organic” search results. And this is exactly where you need to be to make money… without spending too much money!
In today’s fast-‐paced always-‐connected world customers rely on the Internet for the vast majority of their information. They also rarely have the patience to search through multiple pages of search results to find what they are looking for, making it critical to be near the top of the search results when a potential customer is searching for products or services that you provide.
Even if you implemented some SEO when you first setup your website, over the past decade Google has continued to change and refine the
Boulder SEO Marketing is a digital marketing training and consulting company. Our goal is to help you simplify the online marketing process so you can focus on your core business. We are based in sunny Boulder, Colorado and serve customers around the globe. Our services include: - Search Engine Optimization (SEO) - Social Media, Marketing - Content Marketing - Digital Marketing - LinkedIn Marketing - And more
Boulder SEO Marketing | www.boulderseomarketing.com | 720-‐263-‐1736
algorithms driving the results displayed, making it imperative to keep up-‐to-‐date with techniques and strategies for achieving optimum results.
In this one-‐hour session, Chris Raulf, online marketing expert and founder of Boulder SEO Marketing, will show you to do just that. Some of the topics he will cover include: • How to identify the “low hanging fruit” keywords [organic search terms] that are already working for you
• How to identify your ‘target’ SEO keywords (focusing on the right set of keywords is critical to achieving results)
• How making a few simple changes to your website can significantly increase your traffic
Attendees will walk away with actionable techniques for making their website “work harder” for them. About the Presenter
Chris Raulf is founder of Boulder SEO Marketing, a boutique SEO training and consulting agency located in beautiful Boulder, Colorado. Chris and his team assist local, national as well as international clients with all of their SEO, social media and content marketing needs.
Chris has 15+ years of digital marketing expertise under his belt and The Online Marketing Institute recently added him to their “Top 40+ Digital Strategists in Marketing for 2014” list. Connect with Chris on LinkedIn at www.linkedin.com/in/chrisraulf and follow him on Twitter at www.twitter.com/swisschris.