boostability's matt tennison speaks @slcsem -
DESCRIPTION
May 2013 - Search for Startups & Small business - SLCSEM.orgTRANSCRIPT
BoostabilityMatt Tennison
VP, Business Development
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Boostability SEO
►Scalable►White label►SEO►SMB's
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Selling SEO
►Two types of clients:
–I gotta be on Google, and I gotta be on page 1
–What’s the value in online marketing?
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When they just don't get it
►Make it simple►Make it relevant
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Referrals!
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SEO Math
►Relevance + Trust = popularity►Popularity = referral ►SEO is ….
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This Business is a Relevant
Authority. Choose Them!
Value Statement
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Transform your
website into a
long term asset
in which Google
becomes your
word of mouth
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They want it! Why you?
►Quality►Transparency►Full service
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Measuring Performance
►KPI's– KW Ranking ???– Client experience– Data– Value of Work
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Service!
7 Questions to ask your SEO provider
1. Can you define deliverables and actions? What are they?
2. Are you full Service? Onsite? Offsite?
3. Can you effectively report on and show the work you provide each month? How transparent are you?
4. Do you do fulfillment in-house or offshore?
5. How many current clients do you service?
6. Do you provide support?
Consultative Selling
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The Wrap Up
►Make it Simple, Make it Relevant
►Do the Math►Define Advantages ►Consult
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Thank you!!
Confidential - Disclose solely to Boostability stakeholders or employees having a need to know