boosting business through digital marketing
TRANSCRIPT
BOOSTING BUSINESS THROUGH DIGITAL
MARKETING !
RASHEDMOSLEMPassionateEntrepreneur&DigitalMarke:ngFan
Themajordifference isallabouttracking your audiences. In DigitalMarke:ng you can track youraudience journey even before theyenter your website and search foryourproduct.
WhyuseE-mailMarke:ng?MaximumReach
HigherROIDrivesConversionsIt’sanopenplaPorm
SMSMarke:ng
WhatarethebenefitsofSMSMarke:ng
HighreachHighspeedHighcontrol
Intradi:onalmarke:ngitisverydifficultandsome:mesimpossibletoknowhowthecompe:torsusingtheirmarke:ngchannelstopromotetheirproducts,andwhatwastheoutcometheygotbyusingtradi:onalmarke:ng
channelsandstrategy.
Analy:cs
Whatisdigitalanaly:cs
“CollectandusedatatomakethingsbeUer”
Remarke:ngisacleverwaytoconnectwithvisitorstoyourwebsitewhomaynothavemadeanimmediatepurchaseor
enquiry.Itallowsyoutoposi:ontargetedadsinfrontofadefinedaudiencethathadpreviouslyvisitedyourwebsite-astheybrowse
elsewherearoundtheinternet.-Adhesion
BigData
“Extremelylargedatasetsthatmaybeanalyzedcomputa:onallytorevealpaUerns,trends,and
associa:ons,especiallyrela:ngtohumanbehaviorandinterac:ons.”
"much IT investment is going towards managing and maintaining big data"
HowBigDataworks
Collectdatafromdifferentsources
Datapresenta4on Dataanalysis
Howitcollectsdata(example:kidorkar.com)
PoliDevelopment
What’shappeninginanecommercewebsite
Tradi:onalDataAnalysisVs
DigitalDataAnalysis
MeasurabilityTradi:onal- Verydifficultytomeasure- Canbeveryexpensivetomeasure- Cannotmeasurehowviewersengagewiththecontent
Digital-Veryeasytomeasure-Almostfreetomeasure-Canmeasurehowviewersengageoreveninteractwiththecontent
MessageDeliveryTradi:onal- Messagedeliverytoasmanyaudiencesaspossible- Havenoknowledgeonaudiences- Lesslikelytorespond
Digital- Messagedeliveryonlytoyourtargetaudiences- Knowwhotheaudiencesexactlyare- Moreliketorespondasthemessageisrelevant
SpeedTradi:onal- Datatakes:metocollectandanalyze- Cannotrespondtoaudienceimmediately- Marketersspendlonger:me+moreMoneytogetinsightsandadaptDigital-Dataarecollectedorevenprocessedatreal:me-Canrespondandgivetailoredresponsetoaudiencereal:me-Allowsmarketerstogetthedataincheapandfast