bootcamp2 session1
TRANSCRIPT
Demetrio P. Maguigad & Marissa WasselukCommunity Media [email protected] -- [email protected] Follow on Twitter @dmaguigad & @npcommunicatorhttp://www.communitymediaworkshop.org
social media bootcamp
Goals for the Bootcamp
• Develop a better sense of what social media is as a participant rather then a consumer.
• Develop policies and introduce management tactics to help guide you through your work.
• Develop a plan – identify audiences, objectives, strategies, tactics and measurement.
• Become better equipped at doing online research to keep up with the trends.
• Better understand the tools and platforms—not the fads.
social mediaIt’s kind of like…
It’s all about developing meaningful relationships by engaging audiences through
conversations
online users: tools categorized by people’s actions• people creating: blogs, podcasts, videos• people connecting: social networks• people collaborating: wiki’s, crowd sourcing• people reacting: reviews, liking, digging• people accelerating consumption: sharing,
aggregating, RSS feeds
online users: technographics & categories
creatorsconversationalistscriticscollectorsjoinersspectatorsIn-actives
} influencersorganizers {
} majority
online users: U.S. technographics averages
*Forrester Research, Forrester Consumer Data
mapping our presence
use keywords& tags
www.touchgraph.com/seowww.socialmention.com
developing a social media policy
Social Media Policy
• identifies organization culture & voice• anticipates audience engagement• sets guidelines for online engagement• preventing and responding to crisis• define what you can and can not control
Control Some Control No Control
Website
Blog
Mission
Brochures
Policies
… things we create in house
Employees/Staff
Comments on our blog
Facebook Page
Twitter Accounts
Search
… things we can participate and have some influence
Competitors
Comments on other blogs
Reviews on other sites
Reactions or responses to services, products or brand
… things we need to respond to
Hootsuite for Twitterwww.hootsuite.com
RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change
http://kng.ht/jdRx3e @icfj
anatomy of a tweet
www.hootsuite.com
#smb2012www.hootsuite.com
Wrapping Up
• Social Web and the High School Dance• Audiences Using Technology & the Web• Mapping our presence online using Keywords• Social Media Policy: Taking Control of Online
Communications• Using Hootsuite to manage Twitter and other
social accounts
Homework
• Complete a narrative draft of your social media policy using the worksheet and your control notes. Due by Wednesday March 14th via email.
• Continue following and monitoring the #smb2012 conversation on twitter. We will be pointing to resources there
Q + Adiscussion
Demetrio P. Maguigad & Marissa WasselukCommunity Media [email protected] on Twitter @dmaguigad & @npcommunicatorhttp://www.communitymediaworkshop.org
social media bootcamp