Working together to improve the lives of everyone living with cancer.

Oonagh Turnbull, Boots UKRowena Howell, Macmillan Cancer Support

Boots UK and Macmillan Cancer Support are working together to ensure everyone affected by cancer, wherever they are in

the UK, has access through Boots to the best cancer information and support in their local community

Our Partnership Vision

Cancer Information on the High Street

Why?• Increase access to support• Address the need for greater local support• Two trusted brands with expertise• Customer reach

How? • Tested options in store• Evaluated the need

What?• Information in store and online• Signposting to Macmillan services• New service roles• Support for family/friends/carers

Boots Macmillan Information PharmacistsWhy?People Living With Cancer:•Are not accessing the support they need •Don’t always know where to turn•Are experiencing long-term consequences of treatment

How?•Bespoke training for Pharmacists to have conversations with customers about cancer and signpost to additional support•Local connections with cancer support services

What?• 2000+ Boots Macmillan Information Pharmacists available in store to provide information and signposting•Developing connections in local community

Boots Macmillan Beauty Advisors

Why?People Living With Cancer:• 85.9% experienced a beauty related issue• 81% say these changes have negatively affected their confidence

How?•Training No7 Advisors to understand the side effects and provide potential solutions

What?• 400+ Boots Macmillan Beauty Advisors available in store to provide advice and support

Our Partnership in action

• National campaign • In store materials• Online, Social media and PR• Bespoke channels• Colleague engagement

Thanking our colleagues and customers

Amazing Achievements£11 million

raised

1000+ Volunteers

2000 Boots Macmillan

Information Pharmacists

400 Boots Macmillan

Beauty Advisors

Our top tips!

• Develop a shared long term vision

• Brand alignment

• Invest in each other

• Insight led

• Utilise multiple channels

Working together to improve the lives of everyone living with cancer.