A Step by Step Guide for DIY Digital Marketing

BootStrap Your Start-Up’s

Digital Presence

Presented by Sarah M Worthy @sarahmworthy

Why Your Startup Needs a Website

"Design is not just what it

looks like and feels like.

Design is how it works..."- Steve Jobs

http://spaceuphouston.org

http://startupweekend.org

http://startupdigest.com/Houston

I design technology solutions for organizations that

help them grow to the next level.

@SarahMWorthy

Web Presence = All the ways your company interacts with

customers on the Internet

Budget = Balancing Act between Your Time and

Money

Create Your Budget

Research to Make a Plan

Website First

Social Media Strategy

Email Newsletter Marketing

Google Analytics

Prepare for the “Never Ending” Story

E-Commerce

Your Basic Web Presence Checklist

Budget for Upfront Costs

Budget for Ongoing Costs & Time

Budget for Upfront Time

Step 1: Create Your Budget

domain name

content strategy

website platform

keyword research

Step 2: Research and Plan

e-commerce

tools

social media

strategynewsletter tools

$0

4+ hours

KPIs/Analytics

customer service

security and data

protection

knowem.com

Tools to Save Time and $$

adwords.google.com

techsmith.com/jing.html

google.com

Purchase Your Domain

Select Hosting Provider

Select Your Website Platform (CMS)

Select a Theme

Adapt Theme & CMS to Your Goals

Add Content that Sells Your Product

Step 3: The Website$10-50+

40+ hours

hostgator.com

Website CMS and Hosting

wordpress.org

squarespace.com dreamhost.com

Select Your Startup’s Profile Names

Register and Create Accounts

Identify Top Social Media Platforms

Add Logo, Website URL, and Pitch

Integrate with your Website

Focus on the top 1 or 2 platforms

Step 4: Social Media$0

2+ hours

Select Newsletter Software

Integrate Sign-Up form with your site

Create a Sign-Up List and Form

Create a Newsletter Template

Learn CAN-SPAM Laws!

Create and Send out Newsletters

Step 5: Email Marketing

2+ hours

$0-100

Pick newsletter software that has

easy ways to integrate the sign-up form

with your website.

Save time by selecting a pre-built newsletter template that

you personalize with your Logo

and Brand colors.

Create a Google Analytics Account

Connect your social and email tools

Add your analytics ID to your website

Set-up Goals to track conversion rates

Customize your Analytics Dashboard

Spend 5-10 minutes daily to watch/read Google Analytics tutorials.

Step 6: Google Analytics

2+ hours

$0

Social Media Engagement

Website Content Development

Email Marketing

Google Analytics Monitoring

Step 7: Ongoing ToDos

15+ hours/mo

nth

$15-100+/month

Hosting, CMS and maintenance fees

Select Shopping Cart Software

Design your storefront

Obtain an online merchant account

Add your products

Integrate Analytics, Social, and Website

Security, Customer Service, Shipping...

E-Commerce: It’s more complicated than you

think

$25+

8+ Hours

woothemes.com/woocommerce/

Top DIY E-Commerce Tools

shopify.com

amazon.com ebay.com

Your Estimated Budget:

Thank youDownload this Presentation:

http://slideshare.net/sarahmworthy