bootstrapping your brand
TRANSCRIPT
@saftsaak
Bootstrapping your brandThe do’s and don’ts for startups.
Startup Sauna Fall’15 Program | 16.10.2015
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Lukas Jakob HafnerFollow me @saftsaak and check out our work at pixels.fi
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Why your brand is more than a logo.
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B2B vs. B2CStrong visual brand vs. strong feelings
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Your brand is not defined by you aloneRemember customer touch points, care about UX & CX
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How to create and grow your brand?
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Pick what feels good to youBe true to yourself, in the end that is why you have started your own company
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Be coherentYour brand stems from inside, it is reflected from the outside.
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December 21, 2012January 04, 2011 April 26, 2015
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April 30, 2012March 06, 2008 April 20, 2015
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April 30, 2012March 19, 2000 April 20, 2015
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Remember to stay honestEspecially when you experience negative opinions about your brand
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Which shortcuts can I take and which should I avoid?
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How to build a better pitch deckSmall details can make all the difference
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Karl Marx
“Surround yourself with people who make you happy. People who make you laugh, who help
you when you’re in need. People who genuinely care. They are the ones worth keeping in your
life. Everyone else is just passing through.”
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How to invest your money bestAnd what to do if there isn’t much money
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Measure success, don’t overthink what you doSolve one problem at a time
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Get in touch@boonconPIXELS @booncon boonconpixels.fi
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Pictures taken from:
http://www.suunto.com/fi-FI/Urheilukellokokoelmat/Suunto-Connected-Family-with-Ambit3/
http://www.reebok.fi
http://www.coca-cola.fi
https://unsplash.com/
http://nos.twnsnd.co/image/130753717231
http://www.lifeofpix.com/gallery/clouds-2/
http://barnimages.com/a-hand-touching-a-tree/
http://www.sitebuilderreport.com/stock-up/3474/
http://wikipedia.org
http://connery.dk/image/box/223711/1290/10000.jpg?oversize=1
http://www.bitrebels.com/wp-content/uploads/2012/11/branding-fails-famous-logos-8.jpg
http://www.splitshire.com/blue-volkswagen/
http://paletton.com/#uid=51P0h0k-lpDLIwEFysQvymGu7jL
http://www.startuptimelines.org/startup-timelines
https://www.anthedesign.fr/w2015/wp-content/uploads/2014/04/déclinaisons-coca-cola.jpghttp://ic.pics.livejournal.com/taladnotebe/16120575/4950/4950_900.jpg
http://www.brandingmagazine.com/wp-content/uploads/2014/09/Reebok-Forever-Camilla_ENG.jpghttp://www.fastcodesign.com/3027567/how-reeboks-crossfit-logo-took-over-the-mothership#2
http://jaymantri.com/post/97277824128/download