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  • 8/13/2019 BoozCo Managing Emissions Profits MENA

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    Dr. Walid Fayad

    Tarek Elsayed

    Dr. Greg Lavery

    Simon-Pierre Monette

    Perspective

    Managing Emissionsand Making ProtsThe Opportunityfor Carbon-intensiveSectors in theMiddle East

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    Contact Information

    Amsterdam

    Amit GautamSenior Associate

    +31-20-574-1871

    [email protected]

    Beijing

    Chris McNally

    Partner

    +86-10-6563-8300

    [email protected]

    Beirut

    Dr. Walid Fayad

    Partner

    +961-1-985-655

    [email protected]

    Delhi

    Suvojoy SenguptaPartner

    +91-124-499-8700

    [email protected]

    Dubai

    Tarek Elsayed

    Principal

    +971-4-390-0260

    [email protected]

    Simon-Pierre Monette

    Senior Associate

    +971-4-390-0260

    [email protected]

    Dsseldorf

    Joachim RoteringPartner

    +49-211-3890-250

    [email protected]

    London

    Nick Pennell

    Partner

    +44-20-7393-3237

    [email protected]

    Dr. Greg Lavery

    Principal

    +44-20-7393-3333

    [email protected]

    So Paulo

    Arthur RamosPartner

    +55-11-5501-6229

    [email protected]

    Stockholm

    Per-Ola Karlsson

    Senior Partner

    +46-8-50619049

    [email protected]

    Tom Hinds, Georgie Saad, and Saed Shonnar also contributed to this Perspective.

    Booz & Company

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    Booz & Company

    EXECUTIVESUMMARY

    Not only can NOCs and companies

    in other carbon-intensive industries,

    such as chemicals and utilities,

    prot from returns on investments

    in energy efciency; they can also

    improve their image, access carbon

    nance, and contribute to the long-

    term competitiveness of fossil fuel

    resources and hydrocarbon-based

    products and services. In addition,

    these companies can collaborate

    with other energy stakeholders at

    the national level on GHG emissions

    reduction measures; doing so will

    generate signicant cost savings by

    reducing fuel consumption while

    freeing up additional fuel for export.

    Managing a companys GHG

    footprint requires a systematic and

    methodical approach to its emission

    reduction strategy. This approach

    will involve three key steps: choosin

    a strategic course; developing a

    GHG reduction program, including

    measures such as investments in

    energy efciency projects; and

    establishing core processes and

    other infrastructure required to

    successfully implement the program

    It should be coupled with an

    initial focus on quick wins that

    can generate savings to help fund

    long-term, more capital-intensive

    abatement projects. Taking such a

    carefully considered approach can

    help companies convert pressure

    from climate change issues into an

    opportunity to generate prots.

    Increasing awareness of mankinds contributions to climate

    change is creating new pressure for carbon-intensive sectors

    such as oil and gas to address their greenhouse gas (GHG)emissions. Many companies are reluctant to embark

    on emissions reductions programs, due to the common

    misconception that such programs are inherently unprotable

    But recent experience in the oil and gas industry in the Middle

    East proves otherwise. One national oil company (NOC), for

    example, identied the potential for a 43 percent reduction in

    emissions with a net present value of several billion U.S. dolla

    using a systematic and programmatic approach.

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    KEY HIGHLIGHTS

    Energy efciency measures can

    generate direct cost savings by

    reducing fuel consumption, which

    can free up fuel for export; they

    are in most cases protable, withpayback periods of potentially

    fewer than three years.

    Companies can achieve

    emissions reductions of up to 40

    percent through improvements

    in operations and maintenance,

    reductions in aring and venting,

    and investments in energy

    efciency measures at the

    equipment and process levels.

    Carbon capture and storage

    (CCS) offers NOCs furtheropportunities for GHG

    reductions; leading oil

    companies should assume an

    important role in the development

    of CCS, as they are in a unique

    position to leverage their

    upstream capabilities for the

    storage of carbon dioxide in oil

    and gas reservoirs and other

    geological formations.

    Companies will need to add

    a number of capabilities toconduct GHG emissions

    management programs, take

    advantage of carbon nance

    mechanisms, and take a

    leading position in emissions

    reduction technologies.

    and not currently bound to GHG

    emissions reductions by the Kyoto

    Protocol, the region may be prone to

    signicant impacts from rising globaltemperatures, including intensied

    desertication, increased water

    scarcity, ocean acidication, loss of

    biodiversity, extinction of species, and

    even human deaths caused by heat

    waves. As a result, governments and

    carbon-intensive industries across the

    region are exploring ways to reduce

    their emissions footprint, thereby

    participating in the global drive to

    address CO2emissions.

    Contrary to popular belief,

    addressing GHG emissions can be

    protable. One NOC, for example,

    identied the potential for a 43

    percent reduction in emissions

    with a net present value of several

    billion U.S. dollars. Whats more, for

    regional governments and carbon-

    intensive industries, such as oil and

    gas, chemicals, and utilities, that

    take a proactive approach to GHG

    management, the benets can extend

    beyond prot.

    In recent years, climate scientists

    have unearthed new evidence linking

    increases in carbon dioxide and

    other GHG emissions to rising global

    temperatures. The potential for

    irreversible consequences has prompted

    national governments around the

    world to devise ambitious plans to

    address global warming and its possible

    damage to ecosystems and the global

    environment. The most extensive of

    these efforts is the United Nations-

    sanctioned pursuit of an international

    agreement on climate change to succeed

    the Kyoto Protocol, which covers six

    GHGs and expires in 2012.

    Although Middle East countries are

    relatively moderate emitters of GHGs

    THE CASEFOR GHGMANAGEMENT

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    Long-term Competitiveness of

    Hydrocarbons:GHG abatement

    measures in oil and gas operations

    reduce the carbon footprint ofthese fossil fuels. Accordingly,

    the implementation of a GHG

    management strategy contributes to

    the long-term competitiveness of oil

    and gas as the world transitions to

    low-carbon energy sources.

    Energy Efciency Returns:Energy

    efciency measures, central to

    many GHG emissions management

    initiatives, generate direct cost savings

    by reducing fuel consumption.

    In many cases, energy efciency

    measures pay for themselves and some

    are very protable, with paybackperiods of fewer than three years.

    NOCs specically have an additional

    opportunity at the broader national

    level: they have much to gain from

    reductions of GHG emissions in

    their respective economies as this

    implies lower capital investments to

    meet local energy requirements and

    increased fuel available for export.

    Accordingly, NOCs of the region

    should drive the implementation of

    energy efciency measures not only

    for their own operations, but also in

    the power and transport sectors of

    their countries.

    Access to Carbon Finance and Techni

    Support:The clean development

    mechanism (CDM) under the Kyoto

    Protocol allows qualifying emissions

    reduction projects in developing

    nations to benet from nancial and

    technical support. To date, the CDM

    has remained relatively unexploited in

    the Middle East (see Exhibit 1). With

    large number of CDM methodologies

    1Data excludes China

    Source: UNEP Risoe Centre (December 2009); UNFCCC CDM statistics

    Exhibit 1An Untapped Market for Carbon Financing

    NUMBER OF CDM PROJECTS REGISTERED AND AT VALIDATION STAGE(BY HOST REGION, CUMULATIVE UP TO 12/2009)

    China Asia & Pacific1 Latin America Africa Other MENA

    458190

    821

    1,8501,895

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    already in place for energy efciency

    and alternative energy applications

    in the oil and gas, petrochemicals,

    and utilities sectors, there is great

    potential for companies to take

    advantage of carbon nance support

    (see International Carbon Finance and

    Clean Development Mechanisms).

    Improved Image:With GHG

    management programs, companies

    in carbon-intensive sectors will

    demonstrate their commitment to

    reducing emissions and help deect

    increasing public scrutiny about their

    contributions to climate change.

    Although it may be tempting

    for companies to view GHGmanagement initiatives strictly

    as part of the corporate social

    responsibility agenda, these

    wide-ranging benets point to an

    economic imperative as well, and

    one that should not be overlooked or

    underestimated.

    To capture these benets, Middle East

    companies should adopt a systematic

    and methodical approach to reining

    in their emissions, articulated in three

    key steps:

    Choose a strategic course1.

    Develop a GHG reduction2.

    program

    Establish core processes and other3.

    infrastructure required to success-

    fully implement the program

    The following sections describe how

    this structured approach applies to

    regional companies.

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    International Carbon Finance and Clean Development Mechanisms

    The international carbon nance market has grown rather quickly, surging to

    US$114 billion in 2009 from just $10 billion in 2005. Among the mechanisms

    introduced to lower the overall costs of achieving the Kyoto Protocols

    emissions targets, the clean development mechanism (CDM) is the most

    pervasive tool for collaboration between industrialized, developed countriesand developing or emerging nations. The objective of the CDM is to provide

    funding, expertise, and technological support for the development of

    emissions reduction projects in developing countries.

    The underlying principle of CDM is additionality, which means that a project

    is deemed eligible for certied emissions reductions (CERs) only if it can

    be demonstrated that it wouldnt have been possible to realize the project

    without such support. Companies can demonstrate additionality through

    investment analyses showing a project would otherwise be economically

    unattractive, or by illustrating that CDM collaboration and nancing would

    help overcome nancial, technological, or capability barriers preventing

    pursuit of the project. Although new carbon nance mechanisms such as

    green funds and nationally appropriate mitigation actions (NAMAs) could

    supplement CDM as of 2012, demonstrating additionality will most likely

    remain a requirement for any support under those schemes.

    Although companies may view GHG

    management strictly as part of the

    corporate social responsibility agenda,

    there is an economic imperative as wel

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    6 Booz & Company

    Dening a strategic positioning should

    be a companys rst major step in

    tackling GHG emissions because that

    will guide its course of action, as well

    as its level of involvement in driving the

    low-carbon agenda at the national level.

    Setting the right course, though, takes

    an understanding of the companys

    baseline emissions, which will help

    identify the biggest contributors and

    compare emission levels to international

    benchmarks (see The First Challenge:

    Establishing a Baseline).

    Once the company has established

    its emissions baseline, its leadership

    should articulate a vision for dealing

    with its GHG footprint.

    Through this process, companies are

    likely to settle on one of four broad

    positioning options for aligning their

    strategic vision with the right set of

    emissions reduction initiatives:

    Compliant:Companies that t under

    this category would implement GHG

    1. CHOOSINGA STRATEGICCOURSE

    reduction measures solely as a means

    to meet the requirements of national

    and international regulations.

    Initiatives designed for this purpose

    are not governed by a programmatic

    approach and represent the bare

    minimum of what is required.

    Efcient:This positioning would

    account for companies seeking to go

    a step further than basic compliance

    by improving the efciency of their

    operations and attempting to benet

    from carbon nance support. They

    would target investments in readily

    available and robust technologies,

    typically at the equipment level, with

    short payback periods.

    Enlightened: This category applies

    to companies aspiring to be leaders

    in their region in emissions control.

    It involves complex but tested

    technologies, typically at the process

    and plant levels. Understanding

    and implementing these activities

    requires signicant capabilities and

    knowledge. Under this positioning,

    companies would collaborate

    with other energy stakeholders at

    the national level on select GHG

    emissions reduction initiatives with

    the aim of reducing national fossil

    fuel consumption. Examples of such

    initiatives might include an NOC

    supplying the utility sector with

    low-emissions fuels or collaborating

    with utility sector stakeholders to

    implement alternative energy projects.

    Differentiated Leader: The greatest

    benets in terms of emissions

    reductions would go to those

    companies that seek to establishbest-in-class GHG emissions

    performance and innovation

    on a global scale. Many of the

    emissions reduction solutions in

    this category would be considered

    cutting-edge technologies, offering

    companies the opportunity to take

    a competitive position in generating

    intellectual property in this area.

    Additionally, companies that are

    ready to assume a leadership role in

    their countrys emissions reduction

    efforts can establish themselves asnational champions by working

    with the countrys environmental

    agencies to develop a detailed

    national carbon inventory and

    low-carbon development plan. In

    this role, companies would support

    national initiatives to establish the

    institutional setting for accessing

    international carbon nance support

    and contribute to setting energy

    efciency standards and developing

    initiatives in other carbon-intensive

    sectors, such as the implementation

    of alternative energy projects.

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    The First Challenge: Establishing a Baseline

    Before companies can begin identifying and investing in emissions reduction

    initiatives, they need to obtain a proper and exhaustive inventory of their

    GHG footprint. A detailed baseline of emissions allows companies to identify

    areas with a high potential for emissions reductions, based on comparisons

    with best-in-class benchmarks. An emissions baseline also forms the basisfor deriving a business as usual scenario, which projects future emissions

    in the event that no actions are taken. Such scenarios make it easier to set

    goals for emissions reductions and also serve as a valuable reference point

    for monitoring performance on an ongoing basis.

    The raw information contained in such an inventory is often already

    available, but companies dont generally aggregate it because they are

    not required to do so. To gain greater insights about emissions reduction

    potential, companies must distill this data in a well-structured baseline for

    every subsidiary or business unit. They should also delineate between direc

    or Scope 1 emissions (e.g., combustion, aring and venting, and fugitives)

    and Scope 2 emissions resulting from imported sources (e.g., electricity

    and water).1

    Companies can compile two types of emissions inventories: equity-based

    and control-based. For pragmatic reasons, companies may elect to use a

    control-based approach, as they will have more power to implement changes

    in subsidiaries in which they own a controlling stake.

    1Scope 1 emissions are emissions that a company / business generates directly whereas Scope 2 emissions

    result from the import of goods / utilities such as power and water that bear a carbon content.

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    2. DEVELOPING AGHG REDUCTIONPROGRAM

    Once companies establish their vision

    for GHG emissions management at

    the corporate and national levels,

    they should then identify potentialemissions reduction initiatives across

    the value chain. These opportunities

    can be grouped into ve broad

    categories:

    Continuous Operations and

    Maintenance (O&M) Improvements:

    Companies may achieve emissions

    reductions and fuel savings through

    improved process controls and direct

    inspection and maintenance programs.

    For example, in the oil and gas sector,

    this includes systematic de-fouling and

    operational measures leading to reduced

    emergency aring. Such improvements

    require little capital investment, yet

    have the potential to yield emissions

    reductions of as much as 10 percent.

    Improving Equipment Efciency:

    These initiatives target GHG emis-

    sions reductions by improving the

    efciency of equipment such as

    heaters, burners, boilers, compres-

    sors, turbines, and motor systems. In

    reneries, such equipment typically

    accounts for 65 percent of emissions.

    At one renery, optimizing the com-

    bustion efciency of heaters, burners,

    and boilers required an investment of

    approximately US$120 million with

    a potential internal rate of return of

    nearly 30 percent and a potential pay-

    back period of fewer than 3 years.

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    Booz & Company

    Reducing Heat Requirements Through

    Process Improvements:Companies in

    process industries can realize energy

    efciency improvements via theoptimal use of heat and optimization

    of steam systems. To achieve this, they

    will need to conduct pinch analysis

    i.e., systematic analysis of energy

    ows and use in processes, which

    helps determine the minimum energy a

    process requires.

    Flaring and Venting Reduction:In

    the oil and gas and petrochemicals

    industries, venting is a major source

    of direct methane emissions that

    often results in losses of signicant

    value. Hydrocarbon vapors often

    have higher heat content than

    pipeline-quality natural gas, making

    them more valuable than natural

    gas. Vapor recovery systems (VRSs),

    which can capture up to 95 percent ofhydrocarbon vapors, can retain this

    value by allowing the vapors to be

    resold, used as on-site fuel, or fed to

    processing plants to recover valuable

    natural gas liquids. Industry experience

    reveals that the installation of VRSs

    can be quite protable. In one example,

    an independent oil company installed

    VRSs at two locations at a cost of

    $200,000 and saw its investment

    recouped in less than two months due

    to the high value of the gas recovered.

    Structural Initiatives:While the

    initiatives enumerated above can

    be launched unilaterally, companies

    may also selectively pursue more

    challenging and complex projects

    that involve multiple stakeholders

    or business units. These initiatives,

    such as cogeneration with grid

    tie-up and the use of residual heat,

    the application of solar thermal for

    providing heat to processes, and the

    development of solar power to offse

    power consumption, offer great

    potential for emissions reductions.

    Additionally, NOCs can consider CC

    with enhanced oil recovery (EOR)

    (see Carbon Capture and Storage

    and Enhanced Oil Recovery), and

    companies in the petrochemical

    sector can explore carbon conversio

    involving the use of captured CO2a

    An oil company installed VRSs at two

    locations at a cost of $200,000 and

    recouped its investment in less than

    two months.

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    Carbon Capture and Storage and Enhanced Oil Recovery

    Carbon capture and storage (CCS) encompasses a variety of technologies

    to capture, transport, and sequester carbon dioxide emissions. Countries

    around the globe are pushing ahead with investments in CCS in the hopes of

    enabling commercial scale deployment by 2020. Governments are dedicating

    a collective $15 billion each year to fund more than 200 projects and induceinvestments from the private sector.

    Leading oil companies should assume an important role in the development

    of CCS, as they are in a unique position to leverage their upstream

    capabilities (e.g., geological characterization and overall reservoir

    management) for the storage of carbon dioxide in oil and gas reservoirs and

    other geological formations.

    Enhanced oil recovery (EOR) storage represents the most attractive

    application of CCS for Middle East NOCs in the near term. EOR, a reservoir

    management technique for tertiary recovery, has the potential to signicantly

    improve the economics of CCS projects due to the additional oiland, thus,

    revenueit extracts. Although EOR benets vary substantially according to

    recovery rates and prevailing oil (or gas) prices, Booz & Company analysissuggests that EOR may completely offset the costs of integrated CCS

    projects in the most favorable cases.

    That said, NOCs will likely have to look to outside partners to source carbon

    dioxide. Carbon dioxide quantities available in downstream or petrochemicals

    (e.g., from large boilers or in hydrogen production) will generally meet

    the requirements of pilot or small-scale operations. For commercial-scale

    deployments, though, NOCs will have to turn to national power generation.

    A case study performed by Booz & Company in a Gulf Cooperation Council

    country suggests that the carbon available in the power sector matches the

    storage potential of EOR operations. Under such models, NOCs could one

    day become net sinks for carbon dioxide, capturing and storing more carbon

    dioxide than they produce.

    Countries and NOCs of the Middle East looking to pursue CCS and EOR

    within the next 10 to 15 years should start laying the foundation now. Among

    other issues, they will need to assess their EOR injection requirements,

    increased production potential resulting from EOR, sources of carbon

    dioxide at the national level, and nominal capture-to-sink congurations.

    Middle East countries also need to develop a regulatory framework and the

    policies to facilitate the implementation of CCS. The liabilities associated

    with the long-term storage of CO2are among the key regulatory issues that

    should be addressed.

    Given the span and complexity of CCS projects, the potential benets

    available to NOCs, and NOCs capabilities, NOCs should take a lead role

    in establishing a clear road map to drive CCS developments in the region.

    NOCs should rally relevant stakeholders including power utilities, government

    policymakers, research institutions, and nancing agencies in a concerted

    regional effort spanning beyond national frontiers.

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    feedstockfor instance, for urea and

    methanol processing.

    Once companies have identied theextent to which the above opportunities

    are applicable to their operations,

    they should prioritize them based on

    the trade-off between their emissions

    reduction potential and their cost and

    difculty. This ensures that efforts are

    focused on those opportunities with

    the greatest potential for emissions

    reduction in the context of practical

    capacity constraints.

    Companies must then analyze in

    greater detail the initiatives that

    make the short list to determine

    their investment requirements,

    economic attractiveness, and

    potential risks. This assessment

    should also determine eligibility

    for carbon nance support and

    identify whether relevant CDMmethodologies exist. Short-listed

    initiatives may be mapped on an

    emissions reduction investment curv

    to capture the returns associated wi

    each opportunity (see Exhibit 2).

    The investment curve shows that th

    Source: Booz & Company

    Exhibit 2Emissions Reduction Potential Depends on Target Returns

    EMISSIONS REDUCTION INVESTMENT CURVE FOR A NOC IN THE MIDDLE EAST

    0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1615

    Mtpa CO2Abatement

    In

    ternalRate

    ofReturn

    (Log

    Scale)

    1%

    10%

    20%

    30%

    100%

    1000%

    16 mtpa CO2reductionwith a 14% IRR

    4.5 mtpa CO2reductionwith a 51% IRR

    Cumulative IRR

    IRR of individual initiatives

    O&M optimization and continuouemissions control program

    Optimization of steam systems

    Optimization of motor systems(compressors, pumps, fans, etc.)

    Optimization of heater/furnace/burner/boiler/combustionefficiency

    Flare gas recovery

    Site-wide process integration andoptimization of heat requirements

    CO2capture from hydrogen plant

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    12 Booz & Company

    most protable opportunities feature

    returns well above the typical returns

    expected for capital projects and

    make the overall economics of GHGmanagement very attractive at the

    portfolio level.

    In the aggregate, the opportunities

    available to companies in process

    industries in the Middle East can

    potentially reduce emissions by

    more than 40 percent, with even

    greater potential when factoring in

    major structural opportunities such

    as carbon capture and storage (see

    Exhibit 3).

    Designing the GHG management

    program to implement emissions

    reduction initiatives in phases

    will allow companies to focus

    rst on quick win projects with

    short implementation lead times,

    accelerated payback periods, and

    near-term emissions reduction

    potential. By prioritizing projects in

    this way, companies will be able to

    generate early positive cash ows tofund more capital-intensive projects

    later on, as well as gain greater

    insights in setting annual emissions

    reduction objectives. Achieving quick

    wins will also boost condence in

    such projects by raising awareness of

    their successes.

    Companies in process industries in the

    Middle East can potentially reduce

    emissions by more than 40 percent.

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    Note: MtCO2e = metric tonne CO

    2equivalent

    Source: Booz & Company

    Exhibit 3Using All Available Measures Can Reduce Emissions Signifcantly

    POTENTIAL GHG EMISSIONS REDUCTIONS OVER TIME(20102030)

    Continuous O&M improvement

    Equipment optimization for energy efficiency

    Site-wide process optimization and cascading of heat

    Flaring and venting reduction

    CO2capture within NOC perimeter for products/storage

    Emissions after abatement

    2030

    -43%

    2025202020152010

    GHGE

    missions

    MtCO2eperyear

    Business as Usual(Efficiency Loss Scenario)

    - CCS/EOR with capture of CO2fromnon-client sources (mainly electricitgeneration)

    - Strategic projects that could bepursued in the long run (e.g., solarand cogeneration)

    - Offsetting initiatives in the broadereconomy (e.g., energy efficiency)

    Emissions after abatement. Furtherpossible savings from:

    BAU

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    14 Booz & Company

    Once companies have established

    their strategic course and the design

    of the program, they will need to act

    upon three critical aspects of their

    business to lay the foundation for the

    programs successful implementation:

    (i) develop an operating model,

    processes, and capabilities for GHGmanagement; (ii) institutionalize

    GHG management through active

    monitoring and market-based transfer

    pricing policies; and (iii) manage

    communication about the GHG

    strategy implementation and results.

    Designing an operating model

    for GHG management involves

    dening the activities, processes, and

    organizational structure required to

    govern and implement the program,

    including the mechanisms to allocate

    and approve funding for chosen

    initiatives. A key challenge here

    resides in achieving a balance between

    central consolidation and control

    on one side, and sufcient latitude

    for business units to manage their

    respective parts of the GHG program

    on the other. Companies will also have

    to ensure that they have the right set

    of capabilities to deploy the GHG

    management strategy. For instance,

    in order to fully leverage carbonnance mechanisms, companies will

    need to develop specic capabilities

    related to CDM project identication,

    registration, evaluation, development,

    and implementation. Carbon nance

    is a world unto itself, and many

    companies dont have the in-house

    expertise required to manage the

    process for obtaining CDM credits. In

    particular, the ability to demonstrate

    CDM additionality by analyzing

    investment barriers is critical. Overall,

    workforce training and recruitingprograms focused on building both

    foundational and incremental skills are

    fundamental to fostering an effective

    GHG management team.

    3. ESTABLISHINGPROCESSES ANDINFRASTRUCTURE

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    The second key aspect companies will

    need to address is the institutionalization

    of GHG management, including the

    ongoing monitoring of GHG emissions.

    After companies have established an

    emissions baseline, they will need to

    maintain accurate carbon inventories

    to regularly assess the effectivenessof their GHG management strategy

    or to identify areas in need of

    improvement. Another component

    of the institutionalization of GHG

    management is the adoption of market-

    based transfer pricing policies, as fuel

    and electricity prices are key inputs in

    conducting cost-benet analyses of GHG

    management projects. When these costs

    are subsidized, as is often the case in the

    Middle East, they distort this analysis

    and can deter companies from making

    investments that would have been

    protable when factoring in opportunity

    costs. Accordingly, companies should

    review transfer pricing policies and set

    evaluation guidelines to ensure that

    their assessments are based on the real

    market value of these inputs. The last

    key component of institutionalization

    is the integration of GHG management

    into the companys performance

    management framework. Companies

    should adapt their performance

    management framework to ensure theiroperations are aligned with the overall

    GHG management strategy. This is done

    by setting implementation milestones

    early in the deployment phase, and

    establishing results-based indicators

    to monitor ongoing performance

    in emissions reductions against

    target objectives. The performance

    management system should be tied to

    existing incentive structures to ensure

    that company leaders and employees

    are motivated to drive the strategys

    implementation.

    Finally, a comprehensive

    communication plan is necessary

    to engage employees and external

    stakeholders. Internally, the

    plan should seek to educate,

    enlist, and reward participants,

    including company leadership,

    staff, contractors, and business

    partners. Internal communications

    may involve written publications

    such as newsletters but also moreparticipatory forums such as

    workshops and town hall meetings.

    Companies should gear external

    communications toward raising

    national awareness about the

    implications of climate change and

    the importance of energy efciency.

    Communication should celebrate

    successful emissions reduction

    initiatives. In any communication,

    messages should be carefully

    constructed to avoid compromising

    the companys ability to qualify forCDM assistance.

    Companies will need to maintain

    accurate carbon inventories to

    regularly assess the effectiveness of

    their GHG management strategy.

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    16 Booz & Company

    Governments and companies in

    carbon-intensive sectors of the

    Middle East can turn the growing

    global pressure to address climatechange into a great opportunity.

    By adopting a systematic and

    programmatic approach to managing

    their GHG emissions, they can

    support the long-term sustainability

    of fossil fuels while improving

    their public image, enhancing their

    capabilities, and making prots.

    CONCLUSION

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    Booz & Company

    About the Authors

    Dr. Walid Fayadis a partner

    with Booz & Company in theMiddle East. He co-leads the

    utility sector and spearheads

    the rms activities in renewable

    energy and climate change in

    the Middle East.

    Tarek Elsayed is a principal

    with Booz & Company in

    Dubai. An expert in corporate

    and agency strategy, he has

    assisted a range of private- and

    public-sector clients across

    the Middle East and Europe

    to address energy, emissions,

    environment, and water issues.

    Dr. Greg Lavery is a principal

    with Booz & Company inLondon. He specializes in

    designing and implementing

    a broad range of low-carbon

    solutions, including renewable

    energy, green buildings,

    emissions management, and

    energy efciency.

    Simon-Pierre Monette

    is a senior associate with

    Booz & Company in Dubai.

    He specializes in developing

    growth, investment, and low-

    carbon strategies in the energy

    and utility sectors.

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    2011 Booz & Company Inc.

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