bord bia presentation on irish livestock production and ... · bord bia 28 january 2009 growing the...
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Growing the success of Irish food & horticultureAIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
Bord Bia Presentation on Irish Livestock Production
and Marketing
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Growing the success of Irish food & horticulture
Ireland
• Land area: 51,000 Sq Km
• Population (people) 4.6 million
• Bovine population 6.7 million
• Food is largest Indigenous industry
• Exports of food products valued at €10.8 billion
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Growing the success of Irish food & horticulture
Sector €M 2006 2007 (e) % ChangeDairy & Ingredients 2,089 2,360 +13%Prepared Foods 1,713 1,815 +6%Beverages 1,376 1,450 +5%Meat & Live Animals 2,451 2,379 -3%Fish 356 355 n/cHorticulture & Cereals 219 259 -18%
Agri-food exports reach €10.8bn in 2015
Exports valued at €10.8bn
3,690
1,260
1,790
3,240
560240
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Growing the success of Irish food & horticulture
Irish Agriculture
• Mild Temperate Climate
• Average annual rainfall >1000mm
• 4.3 million hectares of farmland
• 80% in grassland
• Beef & Dairy main enterprises
• Average farm size: 32 hectares
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Growing the success of Irish food & horticulture
1.3m. Dairy cows1.05m. Beef suckler cows
…and the calves from these:
Dairy-bred animalsBeef-bred cattle
Irish Cattle Herd(January ‘16)
50% Beef Crosses
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Growing the success of Irish food & horticulture
Increase 2015:+5.7%
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
Thou
sand
Head
Annual Calf Registrations: 2010 ‐ 2015
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Growing the success of Irish food & horticulture
• Grass-based beef production
• Grazed / ensiled grass accounts for over 80% of feed consumed (DM).
• Male cattle mainly finished as steers.
Irish Beef Production
• Modern, dynamic processing industry
• 32 Export-Approved Abattoirs, supervised by DAFM
• Slaughter 1.6 - 1.7 million head per year
• Largest net exporter in Northern Hemisphere (502,000 T)
• Also export up to 340,000 live cattle annually
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Growing the success of Irish food & horticulture
Largest net exporter in Northern Hemisphere
•Irish beef is exported to more EU retailers •than that of any other country
Ireland is over 800% self-sufficient in beef
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Growing the success of Irish food & horticulture
• Exports 502,000 T• UK 54% / 270,000 T
• EU 42% / 214,000 T
– France 60,000 T
– Netherlands 41,000 T
– Italy 30,000 T
– Sweden 25,000 T
• International 4% 18,000 T
Irish Beef Markets 2015
Source: CSO / Bord Bia Estimates
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Growing the success of Irish food & horticulture
Irish BeefAn expanding
portfolio of high-end retail and foodservice
businesses
84 retail customers across Europe
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Growing the success of Irish food & horticulture
Over 70 Top European Chefs endorsing Irish beef in their Michelin Star Restaurants
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Growing the success of Irish food & horticultureAIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
Origin Green Sustainability Programme
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Growing the success of Irish food & horticulture
The challenge to produce more from less
By 2050, the planet will need to produce 70%
more food, with less land, water and energy
while also reducing greenhouse gas
emissions
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Growing the success of Irish food & horticulture
Customers are setting sustainability targets
Dependent on suppliers for many of these targets
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Growing the success of Irish food & horticulture
Sustainable sourcing commitments
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Growing the success of Irish food & horticulture
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Growing the success of Irish food & horticulture
Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)
Lowest carbon footprint for dairy in the EU
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Growing the success of Irish food & horticulture
Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)
5th lowest carbon footprint for beef
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Growing the success of Irish food & horticulture
Viewed as green & natural…
But, we now need to prove it...
Ireland has strong reputation…
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Growing the success of Irish food & horticulture
What is Origin Green?
• Business to business initiative
• Evidence based approach
• Companies sign up to Sustainability Charter
• Farmers participate in Quality & Sustainability Schemes
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Growing the success of Irish food & horticulture
Every farm and food manufacturing businesssigns up to the sustainability agenda…
Measuring what matters…
Accreditation, independent verification…
Performance based on science innovation and best practice…
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Growing the success of Irish food & horticulture
Farm Quality & Sustainability
46,000 Beef Farms 93% of Beef Exports, Audited & Assessed
18,000 Dairy Farms100% Milk production,farmers entering audit cycle
Pigmeat, Poultry, Lamb, Eggs, Grain, HorticultureSustainability measures incorporated
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Growing the success of Irish food & horticulture
ISO 17065 PAS 2050ISO 17065 PAS 2050
Accreditation & VerificationThe Farm Audit Carbon Footprint
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Growing the success of Irish food & horticulture
Measuring What Matters
Traceability Welfare
Environment Animal Health
Food Safety
Energy Emissions Water
Biodiversity Socio-economic data
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Growing the success of Irish food & horticulture
Additional Sustainability information collected......
Farm Performance Measures• Grazing season
• Fertiliser
• Feed
• Manure
Water• Rainwater conservation
• Leak detection
Energy• Usage levels
• Source of energy
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Growing the success of Irish food & horticulture
Additional Sustainability information collected......
Biodiversity
• Hedgerow & Tree management
• Habitats
Soil and Fertilisation
• Soil testing history
• Field conditions
• Protect field margins
Health/Safety & Social
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Growing the success of Irish food & horticulture
AIM profile for each herd
ICBF
On Farm Sustainability Programme
Farm information collected on
Handheld
Indicative Performance for each farm
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Growing the success of Irish food & horticulture
Teagasc/Bord Bia Carbon Navigator Tools
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Growing the success of Irish food & horticulture
The Carbon Navigator
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Growing the success of Irish food & horticulture
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Growing the success of Irish food & horticulture
Company Target Areas
Raw Material Sourcing
Supplier Certification | Sustainability Initiatives
Manufacturing Processes
Energy | Emissions | Waste | Water | Biodiversity
Social Sustainability
Health & Nutrition | Community Initiatives | Employee Wellbeing
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Growing the success of Irish food & horticultureAIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
Bord Bia Presentation on Irish Livestock Production
and Marketing