born from a desire to shake up the hair industry status quo, we have grown from an aussie upstart into a global movement of salons, stylists and free thinkers.

from humble beginnings to big ideas… our mission has remained the same:

saving ordinary humans from themselves.

why evo?

we challenge the status quo, inspiring a movement of free thinkers, to create change for the better… with honest beauty products that respect people and the planet.

saving ordinary humans from themselves

our core values of integrity, simplicity, innovation and playfulness underpin everything we do.

values and philosophy

we stand for what we believe in – honest products that respect people and the planet.

we think differently, push boundaries and inspire change for the better.

we’re serious without taking ourselves too seriously.

we simplify. we demystify. we make products that are easy to understand and simple to use.

integrity

innovation

playfulness

simplicity

at evo we want to bring about change for the good and create a movement of free thinkers who care about doing the right thing. here is how we are lending a helping hand and trying to do better every day… products* free from sulfates, parabens, dea, tea, propylene glycol and gluten* accredited peta cruelty free* responsibly sourced and active ingredients, nothing is added for label claims* we substitute synthetics with naturals, where possible * predominantly vegan

doing the right thing

packaging* moving to pcr (post consumer recyclable) and green pe (plastic produced from sugar cane) plastics* simple and easy to recycle with the inclusion of how2recycle labels

printed materials* made from fsc (forest stewardship council) certified recyclable paper and hardwood

big picture* damaged and obsolete stock is donated to homeless shelters* we offset our carbon footprint by purchasing government accredited carbon offset credits

our ranges

we are a professional haircare brand made for stylists and found wherever good hairdressers are stocked. our compact ranges are unisex and intermixable, they are easy to understand and simple to use.

you won’t find unnecessary, over-marketed ingredients, imaginary technology, myths or gimmicks.

hair, face and body care and tools

colour boosting treatment

customised colour maintenance

intense direct dye

evo brushes and combs are manufactured with an environmental

conscience. made with wood from well-managed forests.

evo f-a-b-u-l-o-s-o colour boosting treatment instantly refreshes/tones, revives and adds

shine to colour treated hair.

**

an at-home, 3-minute conditioning treatment that boosts colour between salon visits, to keep

your hair vibrant and healthy for longer. fabuloso… the super dooper colour booster.

* refreshes/tones colour * revives * adds shine *

platinum blonde

before

after

the unique customised colour maintenance system that complements any colour service to protect salon retail.

with fab pro you have the power to perfectly match and maintain any hair colour,

in-between salon visits with a customised colour maintenance conditioner.

features/benefits

features* customised colour maintenance* direct dye / ammonia free / peroxide free* complements any colour range* unlimited colour palette* total respect of scalp and hair integrity* no permanent colour commitment* vegan / cruelty free made without sulfates, parabens or gluten

benefits* unlimited creativity* offer new and unique professional services* create new retail revenue streams* increase client satisfaction* increase client loyalty – customised retail formulas guarantee repeat business without price competition* boost salon business and profit with significantly increased margins (tip: use fab pro salon service calculator to forecast profit gains)* protect salon business

1. customised colour maintenance

use fab pro direct dyes to create customised colour maintenance conditioners that perfectly match and maintain any permanent, demi and semi-permanent colour in-between salon visits.

2. colour services

mix fab pro direct dyes together to create an unlimited array of semi-permanent colours with natural tone and shine to: colour refresh, colour fill and colour tone/pastels.

the system

* direct dye * ammonia free * peroxide free *

a colour palette of 10 super-bright, intense direct dyes and a clear. staino is fully intermixable for

customised, long-lasting colour and shine.

* intense direct dye

* 10 super-bright shades plus a clear (120ml/4.6oz. tube)

* fully intermixable

* longer lasting results → up to 50 washes

* nourishing ingredients provide added shine

*fades true-to-tone

* maintain with an intense customised colour maintenance conditioner

we distribute our brands through the very best salons and our products are found wherever good hairdressers are stocked. our salons:

* are professional and self motivated with integrity and individuality* are innovative industry leaders that think for themselves and inspire change for the better* are serious about their profession without taking themselves too seriously* are creative, free thinking people* stand behind evo products and train in evo education* share our vision; to be part of an honest beauty industry that respects people and the planet

salon network

archie & co adelaide

adelaidemabe

mb groomed adelaide

hidden halo melbourne

billie jean melbourne

art & autonomy new york

fox & jane new york

hair art london

the drawing room london

hare majes amsterdam

heiloo amsterdam

evo education helps salons meet our crisp standard of professionalism and dishes out the good stuff including:

* fundamental product how-to’s* creative styling* cutting techniques* colour mixology* editorial photography

our sessions are designed to get you juiced up with practical yet imaginative techniques that can be used on the salon floor.

education

education

fundamental

creative

style

cut

colour

photography

knowledge masterevo product knowledge

creative placement fundamental staino techniques

over the rainbow fundamental fab pro mixology & techniques

cream of the cropfundamental short hair cutting

cut a long story short fundamental medium-long hair cutting

advanced hair craft creative styling

cutting edge creative male cutting

chop it like it’s hot creative female cutting

the stylist diaries creative photography workshop

blow-it-outfundamental styling

sir mix-a-lotfab pro & staino product knowledge

club evo is our salon rewards program designed to support and grow salon business. club evo members receive:

* club evo benefits* monthly rewards based on their percentage of purchases across evo, fabuloso and fab pro.

salon rewards program

monthly rewards,free stuff, learn, grow, be famous.

club evo benefits* salon advocate - we’ll work with you to identify ‘evo people’ in your salon to be an evo advocate. we’ll teach them the ways of evo so they can help your salon love evo more than ever before.

* salon locator - your salon will be listed on our evo salon locator at evohair.com... it’s where all the cool kids list their deets.

* new products - all new product and information cards to enjoy pre-market release, you’re welcome!

* evo images - you’ll receive exclusive access to evo images for advertising and promotional use.

* competitions - in salon competitions and incentives to share the evo love with your peeps.

* hotline access - direct access to our club evo co-ordinator. let’s email all day, every day at clubevo@evohair.com

* salon health check - take advantage of our global industry experience with business health checks every 6 months. it’s like dating a doctor.

redeemable monthly rewards** back bar

* stylist station

* local studio and in salon education

* sample size product for in salon sampling and promotions

* professional tools

* merchandising

* apparel and accessories

*conditions apply depending on the club level; apply online at evohair.com/clubevo

PLATINUM BLONDE

after

before

* REFRESHES/ TONES COLOUR * REVIVES * ADDS SHINE *1250mm

44

0mm

plan-o-gramback bar

POSITIONING

FRONT FRONT

TSHIRT ARTWORK: 41.7mm [h] x 39.1mm [w] - BACK - BLACK SCREENPRINTTSHIRT ARTWORK: 374mm [h] x 258.6mm [w] - FRONT - BLACK SCREENPRINT

DOLLAR$DOLLAR

DON’T BUY IT EVO ©

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BLUE TSHIRT

POSITIONING

FRONT FRONT

TSHIRT ARTWORK: 85.3mm [h] x 213mm [w] - BACK - WHITE SCREENPRINTTSHIRT ARTWORK: 210mm [h] x 256.7mm [w] - FRONT - COLOUR SCREENPRINT

BEAUTY IS ABUNDANT,NOT IN A BOTTLE.

BUY ITDON’T

WHITE TSHIRT

marketing

our brand personality is designed to make people think. it is irreverent and fun, creating a point of difference to stand out from the crowd and evoke the interest of our community of free thinkers.

love is for fools, like is for evo. check us out.../evohair — @evohair — #evohair #fabuloso — #fabpro — #staino

macgyver your way out of hair-threatening situations

macgyver

a multi-use mousse to: slick-it-back, blow-it-out

or build-it-up with volume, separation and texture.

vegan / cruelty free / made without sulfates, parabens or gluten.evohair.com

evohair.com

tame the strayssmooth smooth and

control that frizzy mop of stray-away cray with evo mane tamer shampoo, conditioner and lockdown leave-in treatment.

make peacewith the beast.

found wherever good hairdressers are stockeddistributed exclusively by haircare australia – 08 8403 8200

merchandising and promotions

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BEAUTY IS ABUNDANT, NOT IN A BOTTLE™

DON’T

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EVOHAIR.COM

BEAUTY IS ABUNDANT, NOT IN A BOTTLE™

900mm

400

mm

360m

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plan-o-gram

39476

-03.2019

printed on paper from well managed forests and controlled sources using environmentally friendly vegetable-inks.

evo saving ordinary humans from themselves™

evohair.com/evohair — @evohair — #evohair