borough royale

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BOROUGH ROYALE RAJ KUPPUSWAMY | JEFF MACDONALD | RACHEL MERCER

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Hypothetical Execution for an ARG RPG in NYC, specifically set to promote inter-borough travel as well as tourism in the city.

TRANSCRIPT

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BOROUGH ROYALERAJ KUPPUSWAMY | JEFF MACDONALD | RACHEL MERCER

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THE ASSIGNMENT

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WHY NEW YORK?

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1. Recent Rebranding

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2. Current Economic Issues

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3. Tourism Opportunities

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SO HOW WILL WE DO THIS?

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ARG RPG

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GAMEPLAY, STORYLINE, AND

TECHNICAL DEMONSTRATION

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STEP 1:Develop a Community

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BOROUGH

NEIGHBORHOOD

GUILD

(WHOLE POPULATION)

(DEFINED BLOCK AREA)

(MIN 5 - MAX 25, PLUS MERGER MECHANICS)

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BOROUGH =

“RACE SELECTOR”

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“CLASS SELECTORS”

=

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“CLASS SELECTORS”

=

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“CLASS SELECTORS”

=

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STEP 2:Engage that Community

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1. MEGA GAME

QUEENS MANHATTAN BROOKLYN STATEN ISLAND BRONX

2. LOCAL GAME

BOWERY CHELSEA KOREATOWN SOHO HARLEM

3. MICRO GAMEGUILD VS. GUILD

VS. VS. VS. VS.

VS. VS. VS. VS.

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LEVELING MECHANICS

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LEVEL

PH

YS

ICA

LIT

Y

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BUSINESS BRILLIANCE

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WHY IS THIS GOODFOR NYC?

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WHO ARE WEPARTNERING WITH?

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WHAT ARE THEYCOMPETING FOR?

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WHAT IS OUR TIMELINE?

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THREE MONTHSAUGUST - OCTOBER

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ECONOMIC BENEFITS

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LOCAL SPENDING

MERCHANDISE

TRANSPORTATION

GOING OUT

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MEASUREDMEDIA

BENEFITS

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MENTIONS OFNEW YORK CITY

IN SOCIAL MEDIA

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BRANDING ANDMERCHANDISE

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THANK YOU