boss, we need an api!
Post on 10-May-2015
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DESCRIPTIONToday, APIs are defining the winners of tomorrow. But even if the benefits are obvious to you - how can you sell your API strategy internally? What messages will inspire your executives, business development, IT and others to act? What market and customer data is out there to help, and how do you weave it into a compelling story? Join a live webinar with Sam Ramji, Brian Mulloy and Brian Pagano and get the recipes for being successful in selling an API initiative internally, including your boss. We Will Discuss » The best practices for being a change agent: DOs and DON'Ts The messages that work best for various stakeholders across the organization Channeling the voice of your customers and partners to shape your API strategy
- 1.Boss, We Need an API!Brian Pagano Sam Ramji Brian Mulloy@brianpagano @sramji @landlessnessApigee@apigee
2. @landlessness @sramji @brianpagano 3. Rapid API Workshop Webinar Seriesvideos & slides at http://blog.apigee.com/taglist/webinarMapping out your API Strategy Pragmatic REST: API Design Fu10 Patterns in Successful API ProgramsWhat to Measure: API AnalyticsIs your API Naked? API Tech & OperationsDoes your API need PCI? (Compliance)Developers Hate Marketing: Driving API AdoptionOAuth: The Big PictureBoss, we need an API! 4. You: are a technologist (or a tech-savvy business person) 5. You: want an API at your organization 6. You: think the value is self-evident 7. They: dont see it 8. You (undeterred): answer the call to be a hero 9. We: have your back 10. TopicsChange AgencyKey API StakeholdersKey API MessagesPutting it All TogetherGood Reads 11. Change AgencyCommandments of Inuence 12. 1. It is not about you, it is about your teamand your company 13. 2. Know what will get your listener and yourlisteners boss promoted 14. 3. Do what is right for the business. Dontjust play with shiny toys. 15. 4. Do the homework to gure out how theAPI will make that happen 16. 5. Realize that the listener will always knowless than you about APIs 17. 6. Realize thats a good thing for everyone 18. 7. Channel the voice of the customer 19. 8. Be helpful, reasonable, and inspiring 20. 9. Believe in what you are doing. Smile. Alot. Even on the phone. 21. 10. Honestly want everyone involved, andeveryone who is in your way, to succeed 22. 11. To the best of your ability, give themthe tools to succeed 23. 12. Find buddies 24. 13. Talk to people. Face-to-face ifpossible. Build consensus before decisionpoints. Build consensus before you getanywhere near a meeting. 25. 14. Have a clearly articulated vision- Whatdoes success look like? How will we getfrom point A to Point B? 26. 15. People are often afraid to act or breakfrom the status quo. Fear can be powerful.Create the conditions for people to safelyfollow your vision. 27. 16. REALLY, it is not about you, it is aboutyour team and your company 28. Key API Stakeholders(and what gets them promoted) 29. Generally 30. How to nd API stakeholders Apps Devices New channels Social Local Mobile New revenue streams Be expansive Practical people 31. Specically 32. Core Products Product Managers Professional Services Support Teams 33. Business Development Partner Reps Quota-carrying Managers Strategic Accounts 34. Marketing & Sales Social Media Managers Creative Agencies Sales Operations 35. IT Mobile App Teams Web Teams CTOs & Architects (SOA veterans) Storage Security Network 36. Executives and Board CEO Board Members Leadership Team 37. Key API Messages(that lead to promotions) 38. Hey Everyone, Integration! Shared Services!APIs! 39. Hey Everyone, Integration! Shared Services!APIs! 40. Targeted Value Proposition 41. Target Stakeholder For: Statement of Need or OpportunityWho: Project CategoryOur API Initiative is: Statement of BenefitThat: Other InitiativesUnlike: Primary Differentiator Our API Initiative : Proof that Benefit can be Delivered Because : 42. Marketing & Sales Social Media Managers Creative Agencies Sales Operations 43. Target Stakeholder For:our social media marketers Statement of Need or OpportunityWho: promote our brand on twitter, facebook & emerging networks Project CategoryOur API Initiative is: social media infrastructure Statement of BenefitThat:launches campaigns faster with a richer brand experience Other InitiativesUnlike:the one-off facebook app we did last year Primary Differentiator will work with all social networks and the more campaigns we do Our API Initiative :the faster and deeper well execute each one Proof that Benefit can be Delivered our proven approach is modeled to work like the platforms of Because : facebook, twitter, google and other social media leaders. 44. Marketing & Sales Social Media Managers Creative Agencies Sales Operations 45. Target Stakeholder For:our creative agencies Statement of Need or OpportunityWho: find it slow and challenging to work with us on key projects Project CategoryOur API Initiative is: a self-service developer platform Statement of Benefit unleashes creativity, lowers project management overhead andThat:creates successful applications more quickly Other InitiativesUnlike:our current, cumbersome infrastructure Primary Differentiator is created and maintained like an actual product and we treat Our API Initiative :agency developers like customers Proof that Benefit can be Delivered our proven approach is modeled to work like the platforms of Because : facebook, twitter, google and other social media leaders. 46. IT Mobile App Teams Web Teams CTOs & Architects (SOA veterans) 47. Boxer Peter Buckley who has lost 256 out of 299 fights. 48. Target StakeholderFor: Statement of Need or OpportunityWho: 49. Putting it All Together 50. 63 51. ValueElevator PitchExecutive PresentationBusiness PlanSpreadsheets 52. Good Reads 53. Sam Ramjis Suggestion 54. Brian Paganos Suggestion 55. Brian Mulloys Suggestion 56. Next timevideos & slides at http://blog.apigee.com/taglist/webinarMapping out your API StrategyPragmatic REST: API Design Fu 10 Patterns in Successful API ProgramsWhat to Measure: API AnalyticsIs your API Naked? API Tech & OperationsDoes your API need PCI? (Compliance)Developers Hate Marketing: Driving API AdoptionOAuth: The Big PictureBoss, we need an API! 57. THANK YOUQuestions and ideas to:Brian Mulloy@email@example.com@apigee