ACTIVATING WITH BOSTON COLLEGE

BASKETBALL

THE SUCCESS OF BC BASKETBALLCreate Lasting Affinity For Your Brand

PARTNERSHIP OVERVIEW

Boston College has a long tradition of success in basketball, with 22 former

players having gone to the NBA. It has combined the success on the court with high standards off the court and in the

classroom.

Boston College Alumni are some of the most passionate fans and influential

business leaders in New England. Your product or company can tap into these fans as a full season basketball on the Boston College/ IMG Radio Network.

Find out how your company can be associated with THE premiere college

athletic program in New England.

Engage Loyal & Passionate Fans to Drive Traffic

BOSTON COLLEGE FANS BY THE NUMBERS

67%Attended college

*In the Boston DMA, (Indicated auto spend is in the next 12 months)**Index: BC Fans vs. the Boston DMA

SOURCE: Scarborough Research, Boston, MA 2015 Release 2 *Update 01-22-2016* Total (Sep 2014 - Sep 2015)

27%Own stock

54%**MORE LIKELY

to have a home

valuing$500,000 or

more

46%Have a 401k

plan 65%*Of people who Plan to spend $45K+ on a new/leased

vehicle are BC Fans

71%Have financialinvestments 61%*

Of households who make

$150,000 or more are BC

Fans

PARTNERSHIP OPTIONS

MAROON PACKAGE- All games air on WEEI-850AM» Closing Billboard Name

mention for every Game.» One (1) In-game :30 Second

commercial per game.» Complete Commercial

production included.

Increase Awareness to Dedicated BC Fans

2016-2017 BASKETBALL SCHEDULE Join Us For A Winning Season

ARE YOU READY?