boston seo meetup presentation
DESCRIPTION
SEo and content marketing tips.TRANSCRIPT
How to Publish and Promote Content
That Generates Links in 2014 (and Beyond)
Brian Dean, Founder Backlinko.com
Quantity Quality
164 million blogs online
And 2 million posts published every day.
Yes, that’s 2 MILLION posts
295 billion emails
532 million status updates
98 years of video
1288 new apps
Your Content
But how?
#1: Content Length
http://bit.ly/jonahb
#10
#9
#8
#7
#6
#5
#4
#3
#2
#1
0 500 1000 1500 2000 2500 3000
SERP Result’s Word Count
http://bit.ly/serpiq1
#2: Proven Content Frameworks
#3: Content Design
“When describing why participants mistrusted a website, 94% of the comments were design-related…
http://bit.ly/1yEdym6
http://bit.ly/1yEdym6
…while only 6% of the reasons for distrusting a website were content-related.”
•Complex, busy layout •Boring web design (especially use of color) •Pop-up advertisements •Slow introductions to the website•Small print
-8 tweets-6 comments
-0 links
2 MILLION blog posts
295 billion emails
532 million status updates
98 years of video
1288 new apps
-2400+ tweets-575 comments-228 LRD links
Strategy #1: Skyscraper Technique
Strategy #2: Broken Link Building
404Your Link
Strategy #3: Content Format
Transformation
Any Questions?
@Backlinko