botilia, aggelos damoulianos, at open coffee athens lxvi
DESCRIPTION
Slides of Botillia presentation by founder Aggelos Damoulianos at Open Coffee Athens LXVI on Friday, September 12TRANSCRIPT
![Page 1: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/1.jpg)
THE NEW WAYTO SOURCEWINEWWW.BOTILIA.GR
ANGELOS DAMOULIANOSFOUNDER – WINE GEEK
![Page 2: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/2.jpg)
The early years
Great Wine
Smoking
www.botilia.gr
![Page 3: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/3.jpg)
Growing up, sort of…
www.botilia.gr
![Page 4: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/4.jpg)
The situation
Wine Producers
Great wines
No brand name
Limited market
No promotional budget
www.botilia.gr
![Page 5: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/5.jpg)
The situation
Wine Lovers
www.botilia.gr
Bored of the same old
More adventurous
Limited budget
Limited access
Can’t choose
Seek knowledge
![Page 6: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/6.jpg)
The idea
A platform connecting wine producers with wine lovers!
Exclusive access to great, hard to find and sometimes collectible wines,
carefully and strictly curated by wine experts, sold at winery’s prices.
www.botilia.gr
![Page 7: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/7.jpg)
Launch
7.12.2012
www.botilia.gr
![Page 8: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/8.jpg)
The situation
Wine Producers Wine Lovers
Restaurants – Wine Bars
www.botilia.gr
![Page 9: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/9.jpg)
How we do it
www.botilia.gr
Members only e- commerce
Team of experts
Analysis & scoring algorithm
Discount pricing
Home delivery
Exclusiveness / Rarity
Standardized description
![Page 10: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/10.jpg)
what’s different
We create a new marketplace based on quality, not brand
Extensive information eases choices
Limited accessibility and availability are not an issue
Great discounts
www.botilia.gr
![Page 11: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/11.jpg)
The benefits
Wine Producers
New market Wine label awareness0 marketing cost
Wine Lovers
Restaurants – Wine Bars
Great choices Specialized serviceLower cost
Access to hard to find / rare wines
Filtered selections Ease of choice
Extensive information Discount pricingGreat service
www.botilia.gr
![Page 12: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/12.jpg)
The numbers…
Total Production:
Number of wineries:
Red/White production %:
Native varieties:
www.botilia.gr
Flagship varieties:PDO zones:
3.270Κ lt690+ 300
+
34/66
430 Assyrtiko Moschofilero
Agiorgitiko Xinomavro
KydonitsaPamitiPrekniarikoVlahikoKalomatiGoustolidi StavrotoGaidouriaRokaniaris GaidouroroditisSkylopnihtis
![Page 13: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/13.jpg)
Traction…
Members:
Producers
Bottles sold:
Recurring buys: Red/White %:
Bootstrapping:
100%
Wines uncorked:
Wines sourced:
Newsletter open rate
Custom coded:
100%
</>
2012 2013 2014 2012 2013 2014
www.botilia.gr
Average delivery time:
4K+
18,5K+
2,4K
273
210 (81)
32 %70/3051%
1,2 days
![Page 14: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/14.jpg)
The team
Angelos DamoulianosFounder - Wine GeekOther than tasting wine he is in business development and application architecture.
Elena PantaziSales Manager- OenologistWith major international experience in New Zealand, Australia, Bordeaux, Nemea and Santorini she is the one you want to talk to!
Lena GiatraCurator – Oenologist MScWine making and wine tasting until she reaches perfection. Getting there…
Erene RefeneCurator - Wine GeekWhen not wine travelling she can smell the tiniest hint of anything in a glass! You ‘ll have to stop her!
Alexandros Charatzas
Curator - Sommelier
Having worked in great
places (world’s top 100
hotels) this guy can wine
pair anything. Even
broccoli!
Nikos BeisWeb developer – css freak<html xmlns="http://www.w3.org/1999/xhtml" xmlns:og="http://ogp.me/ns#
Savvas Dandoulakis
Web designer – pixel guy
You can do anything to him,
but please don’t move his
pixels!
Ioanna Mavrokefalou
Curator – Oenologist
Sit back and let her
describe the wine she
just tasted. Or one she
tasted a couple of years
ago… www.botilia.gr
Katerina Voutsina
Management
Consultant - Academic
Still trying to make her
drink wine in our
meetings. She is playing
hard to get.
![Page 15: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/15.jpg)
What’s new
New storage facilities (200 sqm)
Final bottles
www.botilia.gr
![Page 16: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/16.jpg)
What’s coming
www.botilia.gr
E-sommelier service (private beta)
Instant delivery
![Page 17: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/17.jpg)
The word out thereΙδιαίτερες προσφορές,
περιορισμένες παραγωγές, πραγματικά ένα οινικό παιχνίδι
χωρίς τέλος!
Η οινική επανάσταση του
botilia.gr
Η νέα φιλική ιστοσελίδα του ελληνικού αμπελώνα!
Μια πρωτοποριακή ιδέα για τους φίλους του
εξαιρετικού κρασιού!
Μια εξαιρετική ιδέα που αξίζει την υποστήριξη όλων
μας!Ευριπίδης Κατσαρός
www.botilia.gr
Η ανερχόμενη δύναμη στο κρασί!Δημήτρης Κιουτσούκης
Μεγάλη συμβολή στο κρασί!Χρήστος Μπαραφάκας
Πραγματικά διαμάντια!Γρηγόρης Τρ. Συλλέκτης
Η απόλυτη πηγή κρασιού!Νίκος Τριανταφύλλου οινόφιλος
![Page 18: Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI](https://reader033.vdocuments.net/reader033/viewer/2022061118/5468dd6caf7959317f8b6b4e/html5/thumbnails/18.jpg)
THANK YOU!CODE: opencoffeeWWW.BOTILIA.GR
ANGELOS DAMOULIANOSFOUNDER – WINE [email protected]
www.botilia.gr