botox® cosmetic show
TRANSCRIPT
1
A Patient’s Guide to Treatment
2
The BOTOX® Cosmetic “WOW” Commercial
3
BOTOX® Cosmetic Overview
History of BOTOX® Cosmetic
How lines and wrinkles can form
How BOTOX® Cosmetic works
What to expect from a BOTOX® Cosmetic procedure
4
BOTOX® Cosmetic Overview [cont’d]
Dramatic results with no downtime
Dramatic results within a week
Dramatic results that people notice
Dramatic results that look natural
BOTOX® Cosmetic safety
Summary
5
BOTOX® (Botulinum Toxin Type A)—10 Years of Success BOTOX® is the only one of its type with over 10 years
of success in treating patients with a variety of conditions
Approved in 70 countries for a broad range of conditions
Currently being investigated in the US for the treatment of many medical conditions
6
BOTOX® Cosmetic—NOW FDA APPROVED!
With dosing specific to treat frown lines, BOTOX® is now available as BOTOX® Cosmetic
BOTOX® Cosmetic is a highly effective procedure that can dramatically reduce wrinkles between your brows
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How Lines and Wrinkles Can Form
Movement of brow muscles causes the skin to crease
corrugator muscles corrugator muscles
procerus muscle
As skin becomes less elastic over time, repeated frowning creates visible lines and wrinkles
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Ricki
“My daughter said that I was looking older and that I looked unhappy—even when I was smiling. I realized that I was looking older because of the frown lines that were developing between my brows.”
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How BOTOX® Cosmetic Works BOTOX® Cosmetic is a natural and purified protein that
relaxes the muscles by blocking nerve impulses
With a few tiny injections, BOTOX® Cosmetic blocks the release of acetylcholine, the chemical thatcauses muscles to contract.
Once the muscles are at rest, the skin becomes smoother, creating a more natural and relaxed appearance
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What to Expect From a BOTOX® Cosmetic Procedure This simple 10-minute procedure consists of a few
tiny injections No anesthesia is required, although you may be advised
to numb the area with a cold pack or anesthetic cream prior to injecting
Discomfort is minimal and brief—most patients compared the sensation to a bug bite
There may be slight temporary bruising at the injection site, which can easily be covered up with makeup
Advance to Video Advance to Next Slide
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Injection Video
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Dramatic Results… With No Downtime
before after
Unretouched clinical photos taken at maximum frown before BOTOX® Cosmetic and 30 days after BOTOX® Cosmetic treatment.
After the procedure, you can resume normal activity immediately
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You’ll see a marked improvement within days that may continue to improve for as long as a week
In clinical studies, the majority of people (82.5%) reported an improvement in the lines between their brows after a week (n=405)
The effects of BOTOX® Cosmetic last up to 4 months
before after
Dramatic Results… Within a Week
Unretouched clinical photos taken at maximum frown before BOTOX® Cosmetic and 30 days after BOTOX® Cosmetic treatment.
14
Donna
“I would definitely do it again. I make sure to schedule treatments every 3 to 4 months. I’m pretty diligent about it because I feel like it makes a difference.”
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Dramatic Results… That People Notice
After 30 days, nearly 90% of BOTOX® Cosmetic patients surveyed rated the improvement in their brow lines as moderate to better
For many patients, BOTOX® Cosmetic virtually “erases” these lines
Unretouched clinical photos taken at maximum frown before BOTOX® Cosmetic and 30 days after BOTOX® Cosmetic treatment.
before after
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Ricki
“The results have been terrific. [BOTOX® Cosmetic] has virtually removed the frown lines between my brows.”
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Dramatic Results… That Look Natural
With BOTOX® Cosmetic, you will not look “like you’ve had work done.” You can still frown, smile, or look surprised without the wrinkles and creases
Donna
“I get compliments on my appearance, but nobody can pinpoint exactly what I’ve done. I feel good about not doing something that’s very obvious, because I like appearing natural. That’s important to me.”
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BOTOX® Cosmetic Safety
Contraindicated in the presence of infection at the proposed injection site(s) and in individuals with known hypersensitivity to any ingredient in the formulation
Safe and effective. The most common side effects are headache, respiratory infection, flu syndrome, temporary eyelid droop, and nausea
Administered at very low doses, and the effects are usually confined to the injected area; it does not travel throughout the body
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BOTOX® Cosmetic Safety
Less frequently occurring (<3%) adverse reactions included pain
in the face, redness at the injection site, and muscle weakness
These events are thought to be associated with the injection and occurred within the first week
Full prescribing information has been provided to your doctor
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BOTOX® Cosmetic—Summary
BOTOX® Cosmetic is a simple, 10-minute procedure that can dramatically reduce your frown lines
No recuperation time is required You’ll see a marked improvement within days, and effects last up
to 4 months Treatment is safe and effective. The most common side effects
are headache, respiratory infection, flu syndrome, temporary eyelid droop, and nausea
Questions to ask your doctor: Am I a good candidate for BOTOX® Cosmetic treatment? What is your experience in using BOTOX® Cosmetic for
frown lines? When can I expect to see results and how long will they last?