bouchard design co. vol. 1: modern myths

V O L U M E : 1

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M o d e r n M y t h s

Modern Myths- - - - - - - - - - - - - - - - - - -

The interplay between who we are, where we are in time, and what we do is in constant flux. As our ever-changing narrative loops through what is real, what was real, and what is about to become real, we are woven into an intricate fabric of past and present, swaying from truth to embellishment.

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JEN WESTMORELAND BOUCHARD & MICHAEL BOUCHARD

Jen and Michael met at an Italian bakery in Los Angeles and immediately bonded over their love of language, culture, and travel. A decade and many adventures later, they are pursuing their dream of designing and collaborating beyond borders. Jen’s academic background in international aesthetics and literature and Michael’s unconventional understanding of art and invention (thanks to the artists, engineers and entrepreneurs in his family) inform their design process. Bouchard Design Co. collections are an amalgamation of their experiences observing, connecting to, and allowing themselves to be changed by the places they’ve been and yearn to go.

Bouchard Design Co. pieces are imbued with

personal value, cultural significance, and aesthetic

appeal. ��

Created with internationally sourced vintage and

antique elements, each one-of-a-kind piece reflects

the interplay between past and present, here and

there. These custom pieces for individual clients

and capsule collections for boutiques are carefully

and imaginatively handmade by Jen and Michael

Bouchard in their studio located just outside of

Minneapolis, MN. ��

Through product and financial donations,

Bouchard Design Co. is committed to supporting

organizations that facilitate international

education, work to ensure human rights, and

help our fellow global citizens thrive. ��

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THE TRUTH OF LAPIS & LAVA

Few are more confident. Their courage of conviction emanates from within,

a quiet motion that yields strength to the humblest of beings as they cross

countless borders. Together they embrace the truth, and honor each

individual along their path.

Myth Nº 1

Steeped in truth and strength, our lapis and lava collection incorporates protective symbols from Thailand, Mexico, Ethiopia, Italy and France. The radiant and resilient Lauren Asheim---a singer, actress, and Kundalini yoga teacher---brings these pieces to life.

- - - - - - - - - - - - - - - -ON LAUREN Lapis and vintage brass chain wrap bracelet; Nepalese lapis cross and vintage brass chain necklace; Reclaimed leather tassel with Nepalese brass repoussé cap on lava bead chain necklace; Vintage Diné tiger’s eye ring and vintage Mexican onyx ring

PRODUCT SHOT Faceted lapis and vintage North African talhakimt earrings

- - - - - - - - - - - - - - - - ON LAUREN Lapis and vintage brass chain wrap bracelet; Nepalese lapis cross and vintage brass chain necklace; Reclaimed leather tassel with Nepalese brass repoussé cap on lava bead necklace; Vintage Diné tiger’s eye ring and vintage Mexican onyx ring

PRODUCT SHOT from left to r ight Lapis bead chain, lava accent bead, and antique French bullion tassel necklace; Lapis and vintage brass chain wrap bracelet

WE ARE THE SUM OF OUR UNIQUE PARTS.

Each element a trait, every nuance inherent to our character.

Each element a trait, every nuance inherent to our character.

- - - - - - - - - - - - - - - - CLOCkWISE FROM TOP LEFT Ethiopian Coptic cross, lapis bead chain, and faceted lapis accent bead necklace; Vintage Diné tiger’s eye ring; Vintage Mexican onyx ring; Vintage enameled Thai Buddhist medallion and vintage Italian gold chain necklace; Reclaimed leather tassel with Nepalese brass repoussé cap on lava bead chain necklace; Victorian black coral hand charm and faceted lapis bead chain necklace

- - - - - - - - - - - - - - - - ON LAUREN Ethiopian Coptic cross, lapis bead chain, and faceted lapis accent bead necklace; Vintage enameled Thai Buddhist medallion and vintage Italian gold chain necklace; Victorian black coral hand charm and faceted lapis bead chain necklace; Ethiopian Coptic cross on large lava bead chain necklace; Vintage Diné tiger’s eye ring and vintage Mexican onyx ring

WITH NO TWO

ALIKE WE HERALD

FROM ACROSS

THE GLOBE.

- - - - - - - - - - - - - - - - PRODUCT SHOTS clockwise from top Nepalese lapis cross and vintage brass chain necklace; Faceted lapis and vintage North African talhakimt earrings

Victorian black coral hand charm and faceted lapis bead chain necklace

Lapis bead chain, lava accent bead, and antique French bullion tassel necklace

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BY THE LIGHT OF THE MOONSTONE & AGATE

Guided by the surety of intuition and the glow of inspiration, the imaginary

is slowly unveiled. And as we surrender to what we know to be true

and right, we allow self-understanding to step out from the shadows.

Myth Nº 2

- - - - - - - - - - - - - - - ON SABINA Antique North African talhakimt, reclaimed leather, and moonstone cube chain necklace; Antique Persian coin and vintage brass serpent chain necklace; Antique agate bead and antique French bullion tassel earrings

At once inspiring and grounding, our moonstone and agate collection features talismans for the journey of self-discovery from North Africa, France, Brazil and Nepal. The intuitive and resourceful Sabina Montinar---a merchandising maven and fashion writer with Caribbean roots--- wears these pieces to perfection.

- - - - - - - - - - - - - - - - ON SABINA Vintage Brazilian agate mano fico charm and vintage brass chain wrap bracelet; Vintage Diné moonstone ring; Vintage Diné mother-of-pearl ring; Antique French Art Nouveau ring

- - - - - - - - - - - - - - - - PRODUCT SHOTS Left to Right Antique North African talhakimt, reclaimed leather, and moonstone cube chain necklace

Antique French Art Nouveau medal, antique agate bead, and vintage brass chain necklace

- - - - - - - - - - - - - - - - ON SABINA Brass Nepalese Buddha head on vintage brass chain necklace; Antique French Art Nouveau medal, antique agate bead, and vintage brass chain necklace; Antique French bullion tassel, moonstone slabs, carved Nepalese brass bead, and moonstone bead chain necklace

- - - - - - - - - - - - - ABOVE Antique agate bead and antique French bullion tassel earrings

- - - - - - - - - - - - - BELOW Vintage Diné moonstone ring; Vintage Diné mother-of-pearl ring; Antique Art Nouveau French ring

TRIUMPHANT IN OUR HERITAGE,

HUMBLE TO NEW BEGINNINGS, AND

INDEPENDENT IN SPIRIT.

- - - - - - - - - - - - - - - - PRODUCT SHOT Vintage Brazilian agate Brazilian mano fico charm and vintage brass chain wrap bracelet; Antique French Art Nouveau medal, antique agate bead, and vintage brass chain necklace; Antique French bullion tassel, moonstone slabs, carved Nepalese brass bead, and moonstone bead chain necklace; Antique French Art Nouveau medal on faceted moonstone bead necklace

- - - - - - - - - - - - - - - - ON SABINA Antique North African talhakimt, reclaimed leather, moonstone cube chain necklace; Antique Persian coin, vintage brass serpent chain necklace; Antique agate bead and antique French bullion tassel earrings

Distinctive, modern, unexpected.

- - - - - - - - - - - - - - - - ON SABINA Brass Nepalese Buddha head on vintage brass chain necklace; Antique French Art Nouveau medal, antique agate bead, and vintage brass chain necklace; Antique French bullion tassel, moonstone slabs, carved Nepalese brass bead, and moonstone bead chain necklace; Vintage Diné moonstone ring, antique French Art Nouveau ring

Distinctive, modern, unexpected.

Myth Nº 3- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

CLEAR IS THE MIND OF TURQUOISE & PYRITE

This vivid journey often passes through familiar territory, each time more

embellished than the round before. The well-trodden path becomes saturated with knowledge and

meaning. Our next venture is revealed in all of its intensity and clarity.

Clarity and protection abound in our turquoise and pyrite collection, which includes symbols of history and hope from Mexico, Argentina, Nepal, France and Uruguay. The sharp-witted and dedicated Cara Wilson---a classically trained musician, teacher, and woman of family---gives these pieces deeper meaning.

- - - - - - - - - - - - - - - -ON CARA Antique Argentinian medallion on turquoise nugget necklace; Vintage Diné turquoise rings

PRODUCT SHOTS Left to Right Antique Mexican milagro on vintage brass and pyrite chain necklace; Reclaimed leather, Nepalese repoussé cap, and pyrite bead necklace

Left to Right Antique Mexican milagro on vintage brass and pyrite chain necklace; Reclaimed leather, Nepalese repoussé cap, and pyrite bead necklace

- - - - - - - - - - - - - - - - Vintage Diné turquoise ring; Nepalese turquoise nugget and faceted turquoise bead necklace; Pyrite cube, antique French bullion tassel, and vintage brass chain necklace; Antique Uruguayan Sorrowful Heart of Mary medal, turquoise nugget, and pyrite bead necklace

We live beyond borders, untethered by time.

We live beyond borders, untethered by time.

- - - - - - - - - - - - - - - - ON CARA Antique Mexican milagro on vintage brass and pyrite chain necklace; Pyrite cube, antique French bullion tassel, and vintage brass chain necklace; Antique Uruguayan Sorrowful Heart of Mary medal, turquoise nugget, and pyrite bead necklace

Antique Diné turquoise ring

- - - - - - - - - - - - - - - - ON CARA Antique Argentinian medallion on turquoise nugget necklace; Nepalese turquoise nugget and faceted turquoise bead necklace; Vintage Diné turquoise rings

PRODUCT SHOTS Left to Right Reclaimed leather, Nepalese repoussé cap, and pyrite bead necklace

Nepalese turquoise nugget and faceted turquoise bead necklace

YEARNING FOR

CHANGE AND THE

POWER TO EMBRACE

IT.

- - - - - - - - - - - - - - - -ON CARA Antique Argentinian medallion on turquoise nugget necklace; Nepalese turquoise nugget and faceted turquoise bead necklace; Reclaimed leather, Nepalese repoussé cap, and pyrite bead necklace; Turquoise nugget, vintage brass beads, and carved Tibetan silver bead earrings

PRODUCT SHOT Turquoise nugget, vintage brass beads, and carved Tibetan silver bead earrings; Antique Argentinian medallion on turquoise nugget necklace; Vintage Diné mother-of-pearl, turquoise and onyx ring

Our spirit is boundless, and we honor and adorn it.

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CONTACT

Call us at 952.334.7313

Email: [email protected]

Facebook: facebook.com/boucharddesignco

Instagram: @boucharddesignco

Pinterest: @boucharddesign

www. boucharddesign.co

Many thanks to the creative team:

ART DIRECTION/PRODUCT STylING | louisa VincentPHOTOGRAPHy | lydia Hartnett, lydia Jane Photography MUA | Melissa GadaczMODEl STylING | Heidi SkoogMODElS | lauren Asheim, Sabina Montinar, Cara Wilson

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HOW TO BECOME A STOCKIST

Jen works closely with boutique owners and buyers to create collections that reflect the aesthetic tone of your concept and location. After communicating with you regarding your desired themes and price points, she will put together a proposal including product descriptions, photos and wholesale pricing. Once the proposal is approved, Jen and Michael will set to work creating your capsule collection.

Bouchard Design Co. travels throughout the year and enjoys doing trunk shows and events in collaboration with their stockists.

A D O R N M E N T B E Y O N D B O R D E R S

bouchard design co. vol. 1: modern myths

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