bounce- brand standards manual

7/30/2019 Bounce- Brand Standards Manual

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Brand Standards


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Table of Contents

Introduction........................................3Logo.......................................................4About the Logo...........................................5Logo Use & Misuse...................................6Logo Clearspace.........................................7

Color Scheme.............................................8 Typefaces.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9Image Style...............................................10Image Library...........................................11Letterhead....................................12Environmental Report Cover...................13Website Homepage.................................14Vehicle Application..................................15 Tokens. .... ..... .... .... .... ..... .... .... ..... ...16Bus/Streetcar Stop..................................17


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Lets Bounce.Ill Bounce over to you! Just a Bounce away...

Bounce Transit is Torontos new pride and joy, so its no wonder werehearing the above statements more often. In a city like Toronto, be-ing able to get from A to B is essential. Being able to do it safely,quickly and worry-free is also essential. Thats why we work so hard

to instill and maintain a fresh transit atmosphere of reliability,approachability and top-notch service for our customers.

This manual is your tool kit. It is your VIP pass into the behind-the-scenes areas of Bounce Transit that show you who we are,

what we look like, and how we present ourselves.

This is what makes us different. This is what makes us Bounce. .


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Our Logo


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About Our Logo

Whats so special about our logo?Well, a lot of thought has gone into our logo in

order for it to reflect our core values. Its roundedcorners represent our friendliness and approach-

ability. The connection between the u and then reflect the idea of travel. We take people

places. And thats important to us. The slightstep upwards that the logo takes represents a

quality of service above the rest. And finally, thebold green hue seperates us from the compiti-tion and best of all, displays our upbeat attitude

about the work we do.


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Logo Use & Misuse

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Our logo should never be printedin black on our signature purple.

There is not enough contrast. Also,our logo should never be printed on

any textures or backgrounds thatmay impair legibility.

There are only three colors our logo shouldever be printed in. Our Lime Green, Black,or White. Our logo should never appearfilled in by pattern or gradient.The logo should never be skewed orstructrually altered. Also, it should neverappear outlined or closely boxed in.

X

X

X


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Logo Clearspace

To ensure our logo looks its best, alwaysallow it at least the minimum amount

of clearspace. The minimum amount ofclearspace for our logo is the size of itslower case o around all four edges.


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Colour SchemeColors

Lime GreenPantone 382 U

C 29M 0Y 100K 0

R 193G 216B 47

PurplePantone 267 U

C 89M 100Y 0K 0

R 73G 47B 146

Color Policy

These are our two signature colors. Our colors,the Lime Green and Purple, are our main col-

ors, and the only colors that should be used torepresent us by web or print.


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Typefaces

Meet Titillium.She is our one and only typeface.

And she represents us well. Her letter-forms are as unique as they are strong,and she comes in six different weights.

For headings, Bold weight should beused. For body text, Light weight should

be used.

ABCDEFGHIJKLMNOPQRSTUVWXYabcdefghijklmnopqrstuvwxyz1234567890?!@#$%^&*()-+

ABCDEFGHIJKLMNOPQRSTUVWXabcdefghijklmnopqrstuvwxyz1234567890

?!@#$%^&*()-+

L i g h t

B o

l d


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Image Style

Our image style directly reflects our service: bold,strong, and unique. As a part of our image style,we include two bars of color- one our Purple, andone our Lime Green. These can appear on anyedge of the page (left, right, top, bottom) and canvary in angle.The images themselves always de-pict either one or a combination of these things:

The city of Toronto (ex: recognizable architecture) Our subways, streetcars & buses A sense of movement Roads or tracks

These images are to be in grayscale with hight-ened contrast as well as dark vingetting of allfour corners.

Examples can be seen on the next page.


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Image BankHere are some examples of the types of images we

use along with our graphic element.


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Letterhead

Head Office

172 Spadina Road

Toront o, ON

M3R 1B7

General Inquiries

[416] 462-2834

[email protected]

Lorem ipsum dolor sit amet,

Consectetur adipiscing elit. Nulla feugiat quam id lectus hendrerit sceleris-

que. Phasellus sit amet risus quam. Donec ornare tortor vel diam ornare

viverra. Curabitur vel felis nisl, vel tincidunt justo. Cras vel cursus ipsum.

Vestibulum ultricies imperdiet elit quis suscipit. Proin tristique, dolor porta

bibendum adipiscing, est neque accumsan est, ut bibendum purus odio in

massa. Aenean semper adipiscing lectus, non cursus risus fermentum eget.Curabitur ullamcorper mauris et massa dignissim sit amet laoreet nibh

lobortis. Ut consectetur ante ut ante aliquam condimentum.

Fusce lobortis diam sed libero tempor non hendrerit elit tincidunt. Sed sit

amet ipsum nisl. Pellentesque habitant morbi tristique senectus et netus et

malesuada fames ac turpis egestas. Morbi dolor purus, venenatis vel

semper nec, posuere et velit. Curabitur malesuada, felis at cursus volutpat,

sem ante pretium turpis, at faucibus erat mauris sollicitudin felis. Fuscequam libero, pulvinar sit amet rhoncus vel, interdum vitae dolor. Nullam

pharetra ultricies pretium. Mauris in ipsum in lacus pharetra convallis at et

elit. Pellentesque dignissim placerat nisl vitae viverra. Donec interdum

ullamcorper imperdiet. Praesent in ante tortor, quis porta ipsum. Mauris

interdum orci justo, eu pharetra neque. Etiam facilisis velit ut augue vestibu-

lum tincidunt.

Sincerely,


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Environmental Report Cover

ENVIRONMENTAL

REPORT 2011


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Website Homepage

This is our websites homepage. It iswhere our customers can find themost current and relevant informationabout Bounce. Transit delays and ad-visories are seen in the Advisory panel,and are updated by the second. Ourroute maps and vehicle schedules arereadily available and easily accessed.Accessibility options for those withspecial needs can be accessed here aswell.


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Vehicles

Our vehicles are hard to miss.

Designed for maximum impact locatability, our fleet of vehicles are a wel-come change to whats on the road today. Their bold design encapsulates

our unique and positive atmosphere.


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Tokens These are our tokens. They are the most popular form of fare payment. Made

of part recyled aluminum, and part colored plastic, they are environmentally

friendly and are easily distinguishible from regular Canadian currency.


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Bus/Streetcar Stops

Our aboveground bus andstreetcar stops are visible byour 3-sided triangular signs.

Our logo, printed large andfeaturing our bright color

palette, is seen on the tworoad and sidewalk facing

sides of the sign. This makesfor a bold impression andan extremely visible locatingdevice. The third panel fea-

tures a simple, easy-to-readmap of the particular route.

The Bus or Streetcar routenumber is also clearly visible,but we welcome our custom-

ers to call our toll-free helpnumber if they are in need of

further service.


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1-888-923-6739 | [email protected]

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