boundless mind uses ai & neuroscience to hack …€¦ · to hack engagement and retention....
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BoundlessMind www.boundless.ai [email protected]
Here’s some of the past successes we’re excited to recreate with you.
Boundless Mind uses AI & Neuroscience
to hack engagement and retention
BoundlessMind www.boundless.ai [email protected]
Apps succeed when they becomes sticky: retention, revenue, and engagement depend
on getting - and keeping - users hooked.
Becoming a user’s habit is necessary for survival. But this is a costly and nonintuitive problem for many teams.
A lot don’t know where or how to start.
BoundlessMind www.boundless.ai [email protected]
We took the complex analysis of users’ behavior patterns and how their brains respond to positive reinforcement…
and made it easy as an API call. Apps can plug Boundless AI in
and see an improvement quick:
So we built the Boundless AI to make it easy. It gives your users the reinforcement they need to stay hooked.
BoundlessMind www.boundless.ai [email protected]
Vimify users hit 21% more of their daily diet + exercise goals with BoundlessMind
Case Study Fitness
BoundlessMind www.boundless.ai [email protected]
“The 21% engagement boost we saw with BoundlessMind was great for Vimify - and even better for our users' health”
-Marko Vasiljevic. CEO, Vimify
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Actio
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In a double-blind randomized controlled study conducted in the BoundlessMind API during the spring of 2014 it was found that, after normalizing for group sizes and recording user behavior for over 28 days, users who received reinforcement optimized by the BoundlessMind API (n=76, orange, green line) cumulatively logged 21% more healthy meals and exercise than did a control group who received an equal total amount of reinforcement given according to a random number generator (n=19, blue line).
21% Improvement
Date
• More effective than random rewards
• Caused consistent user engagement
Boundless AI gets and keeps users hooked:
BoundlessMind www.boundless.ai [email protected]
Tala users pay back their micro-loans early 14% more when surprised and delighted with BoundlessMind
Case Study Fin Tech
BoundlessMind www.boundless.ai [email protected]
In different apps and different countries
In a double-blind randomized controlled study conducted in the BoundlessMind API during the Summer of 2015 it was found that, after normalizing for group sizes and recording user behavior for 50 days, Tala users in Kenya who received reinforcement optimized by the BoundlessMind API (n=201, orange line) cumulatively repaid their micro-loan installments early 14% more than did the non-reinforced control group (n=102, blue line).
14% Improvement
Nor
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cum
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+
BoundlessMind www.boundless.ai [email protected]
Movn keeps patients walking 60% more with the BoundlessMind API
Case Study Healthcare
BoundlessMind www.boundless.ai [email protected]
% D
iffer
ence
Boundless AI gets and keeps users hooked:
In a double-blind randomized controlled study conducted in the BoundlessMind API during the summer of 2015 it was found that, after normalizing for group sizes and recording user behavior for over 90 days, users who received reinforcement optimized by the BoundlessMind API (n=408, orange line) cumulatively performed 60% more bouts of pedometer-detected walking than did the non-reinforced control group (n=73, blue line).
60% Improvement
+
“For almost two years now BoundlessMind has consistently kept Movn's users hooked.”
-Harsh Vathsangam. CEO, Moving Analytics
• More minutes walked • Used a simple reinforcement • Happier, healthier users
BoundlessMind www.boundless.ai [email protected]
Brighten users spread the love up to 167% more with the right reinforcements
Case Study Social Media
BoundlessMind www.boundless.ai [email protected]
Cum
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The Boundless AI predictably improves user behavior.
+
In a double-blind randomized controlled study conducted in the BoundlessMind API during the Summer and Fall of 2016, it was found that, after normalizing for group sizes and recording user behavior for over 21 days, users who received reinforcement optimized by the BoundlessMind API (n=4610, orange line) cumulatively opened the app and sent 167% more encouraging messages to their friends than did a non-reinforced control group (n=512, blue line).
167% Improvement
What does your future look like with this kind of sustained engagement boost?
• More content created • Better user virality
BoundlessMind www.boundless.ai [email protected]
+167%
+60%
+9% +14% +21%
user engagement improvement
+10%
Those bursts of reinforcements don’t just feel good: they rewire the brain’s habit centers. Reinforcement is how the brain learns habits. The rhythm and timing of the reinforcements tell the brain what to get hooked on and what to ignore.
Our AI finds that rhythm each user needs. Then optimizes the rhythm to shape that user. Any behavior in your app. Every user.
We’re excited to recreate these wins with you! Let’s give your app’s users the reinforcements that keeps them around longer and doing more.
See up to a
BoundlessMind www.boundless.ai [email protected]
We conservatively estimate we can lift your core KPIs by at least 10% with the right burst of reinforcements.
Keeping your users hooked and you growing.
Email your Designated Behavioral Designer to learn more, calculate your ROI, and start your Partnership Pilot.