bovey tracey-business-club-presentation
TRANSCRIPT
Bovey Tracey Business ClubBovey Tracey Business Club
Social Media / Social Media / Online MarketingOnline Marketing
• Twitter• Facebook• LinkedIn
• YouTube• Google+• Google Places/Google Local• Google Adwords/Pay Per Click
Why Social Media?
Building your brand
Why Social Media
● Word of mouth marketing● Provides transparency● Customer service
Why Social Media
● Connect with your audience● Your competitors use social media● Your audience is on social media
Why Social Media
SEO VALUESEO VALUE
Content• Links • Pictures • Videos • Quotes• Questions and Answers
ContentMake it shareable:• Funny• Helpful• Newsworthy• Inspiring
Questions and Answers• What are the top ten reasons that people buy a new
car? Answer: link to a blog post about the subject
• Who wore it best at the Oscars? Fashion experts explain: link to fashion website or magazine
• Improve your golf swing in ten minutes! Here’s how: link to professional golfer’s tips and tricks
Frequency of Tweeting
“A good basic rule is between three to five Tweets per day”
source: Twitter
Tweets that contain links receive
86% more RTs that Tweets with no links.
Source: Buddy Media
Brands that tweet during ‘busy hours’ of
8.00am to 7.00pm receive 30% higher
engagement than Tweets that fall during
‘non-busy’ hours (8.00pm to 7.00 am)
Source: Buddy Media
Tweets Perform Best When Kept Short
Tweets that contain less than
100 characters receive 17% higher
engagement than longer Tweets.
Source: Buddy Media
Tweets with hashtags receive two times more
engagement than those without hashtags
(only 24% of Tweets contain hashtags!)
Source: Buddy Media
Tweets with one or more hashtags are 55% more likely to be retweeted than tweets without hashtags
Source: Hubspot.com
Tweets that show two or more hashtags
actually show a 17% drop in engagement
Source: Buddy Media
Twitter For Business
Measure Your Success
• Follower growth
• Follower quality and engagement
• Reach
• Traffic
• Conversions
Case StudiesCase Studies
REVIEWS
Google+ LocalGoogle+ Business Page
