38 BoxOffice® Pro MAY 2015

TheatricalMarketStatistics2014Key Points from the MPAA Report

A Dip in Box Office and AdmissionsBox office sales in North America were down 5 percent compared to last year, while

admissions took a 6 percent dip in 2014. 3D box office was affected by the lack of a

fall/winter tentpole that could command the ticket sales that Gravity and Life of Pi amassed in previous years. As a result, the 3D box office was down 21 percent com-

pared to last year—the $1.4 billion in tickets is the lowest since 2009. 3D admissions

accounted for 14 percent of the total box office in North America, the lowest share

in the current decade. Despite the slide, 3D made strides with 18- to 24-year-olds:

the average number of 3D movies viewed by that demographic increased by .2 to

1.5 movies. TABLE 1

U.S./CANADA BOX OFFICE

(US$ BILLIONS)

MAY 2015 BoxOffice® Pro 39

A Night Out at the Movies Continues to be a Great Value for FamiliesPublic perception might not reflect the reality of current ticket prices at cinemas. The

average ticket price in the U.S. went up by 4 cents in 2014 to $8.17. Since 2008, the

average price of a movie ticket in the U.S. has only gone up by a dollar.

More Screens in Each Venue

The total number of

screens in the Unit-

ed States crossed

40,000—the highest

level of the decade.

Venues hosting eight

or more screens ac-

counted for 84 percent

of the total screen

count, while screens in

one- to seven-screen

venues continued to

decline. Last year was

the first year of the

decade to report less

than 7,000 screens

housed in one- to sev-

en-screen venues. Dig-

ital screens in the U.S.

increased by 4 percent

in 2014 and now make

up 96 percent of all

screens in the country.

Digital 3D screens are

also up, posting a 2

percent increase from

2013. There are now

less than 2,000 analog

screens left in the Unit-

ed States.

TABLE 2

AVERAGE CINEMA TICKET PRICE

(US$)

TABLE 3

U.S. SCREENS BY TYPE OF VENUE

TABLE 3a

U.S. SCREENS BY TYPE

For sources and methodology for all data, please refer to the 2014 Theatrical Market Statistics report published by the Motion Picture Association of America. It can be found online at http://bit.ly/1D52hyq

40 BoxOffice® Pro MAY 2015

3D Continues to Grow There was across-the-board

growth for digital 3D world-

wide. The global pace of growth

for digital 3D (22 percent) was

up for the first time since 2007.

TABLE 7

WORLDWIDE

DIGITAL 3D SCREENS

Business Overseas is BoomingThe overseas box office

accounted for 72 percent of the

global market in 2014. Overall,

the global box office grew

by 1 percent in 2014—driven

by a 4 percent increase from

international markets

TABLE 4

GLOBAL BOX OFFICE

ALL FILMS (US$ Billions).

MPAA THEATRICAL MARKET STATISTICS 2014

Asia Pacific Leads the Pack OverseasThe Asia Pacific region is now the clear overseas box

office leader. After edging out Europe, Middle East &

Africa (EMEA) in 2013, Asia Pacific grew by 12 percent in

2014 to reach a total of $12.4 billion in box office. It was

a down year for EMEA, which fell by 3 percent to $10.6

billion—its lowest figure since 2010. Latin America enjoyed

a 2 percent bump over last year, which translates to a $60

million increase in business. Asia Pacific and Latin America

each have grown by 46 percent over the last five years.

TABLE 5

INTERNATIONAL BOX OFFICE BY REGION

ALL FILMS (US$ Billions)

China Becomes the First International Market to Cross $4 Billion

A 34 percent increase (in U.S. currency)

lifted China to a $4.8 billion year in 2014.

France, India, and South Korea also show

year-over-year gains.

TABLE 6

2014 TOP 20 INTERNATIONAL BOX

OFFICE MARKETS

ALL FILMS (US$ Billions)