TEAM 4 - PUBLIC ANNOUNCMENT

*The following ideas were developed on Friday before the Threadless case

“There are no new ideas” -Prof. Mike Grandinetti

Disruptive Business Models 2016

Disruptive Innovation

Thomas Croall Roxanne Roxas YiFu Sun Riona Mohan

Kimberly Bevier Nikolay Timofeev Murat Khodjamberdiev

Five Steps of Design Thinking

Meet Priya“I LOVE STUDYING IN LONDON AND EXPERIENCING A

NEW CULTURE, BUT I MISS HOME AND SOMETIMES FEEL AS THOUGH I AM DISCONNECTED WITH MY ROOTS

I AM AFRAID THAT I WILL LOSE THE CONNECTION TO MY INDIAN IDENTITY AND HOW MANY FAMILY AND FRIENDS

WILL TREAT ME WHEN I RETURN HOME." 

“BOX.TV KEEPS ME CLOSE TO HOME THROUGH RELEVANT CONTENT. I CAN ALSO SEE WHAT MY FRIENDS AND

FAMILY AT HOME AND IN LONDON ARE WATCHING AND SUGGEST SHOWS AND MOVIES.”

24 y/o ; Student living in London, from Bangalore, ESL Close with family back in India.Uses FB, WhatsApp, iPhone user; Ambitious, Outgoing, Studious

Business Model CanvasKey Partners Key Activities

Key Resources

Value Propositions Customer Relationships

Channels

Customer Segments

Cost Structure Revenue Streams

Filmfare

Indian Premium League

Platform Development

Partnership with Content Providers

Data Analysis

Bollywood

Technology

Content Providers

BoxTV provides expats living abroad a way to stay connected with their culture and communities through free relevant content and social integration in their native languages.

Entrainment PlatformBlog, FAQ, help Product TourCRM

Windows, Mac, Android, IOS, Kindle Fire

TV-Connected Platform

Indian Expats

Multi Languages

Privately Owned Subscriptions & Advertising

Ideation

IDEA 1: Connect ing with home IDEA 2: Content Gamef icat ion

IDEA 4: Updated Pricing ModelIDEA 3: Democratizing Entertainment

Mashup Prototype2-Sided-Network + Content Crowd Funding + Collaboration Platform = BoxTV 2.0

Meet Punit

31 y/o Filmmaker living in Mumbai, film degree, artistic, driven, close to his culture, proud of work, member of the creative community, struggling to have his work seen

“I LOVE MAKING MOVIES AND SHARING MY PERSPECTIVE ON THE WORLD BUT IT’S HARD TO MAKE A LIVING AS A FILMMAKER IN MUMBAI. MY COMMUNITY AND FRIENDS

LOVE MY WORK BUT I AM STRUGGLING TO GET BY.

“I ALWAYS THOUGHT I NEEDED HOLLYWOOD CONNECTIONS AND TO LIVE IN AMERICA TO HAVE MY WORK SEEN BY THE MASSES. NOW I CAN UPLOAD AND

SHARE MY WORK ON BOXTV FOR THE CHANCE FOR IT TO BE FUNDED, CREATED AND UPLOADED FOR THE ENTIRE

COMMUNITY TO VIEW”

New Business Model CanvasKey Partners Key Activities

Key Resources

Value Propositions Customer Relationships

Channels

Customer Segments

Cost Structure Revenue Streams

Content Producer

Backer & Viewer

Test

• Produce a Minimum Value Proposit ion (MVP) • Host a competit ion styled as a one off market ing event to test the

engagement and community response • Just like we saw in Slum Dog Millionaire - Indians love rags to riches

competit ions

Appendix: Ideation IDEA 1: Connecting with home • Live streaming of sports / shows / events from home in your current City • Social aspect that allows you to create events to connect online • Events management (FB events) that allows you to plan viewing / watch events

IDEA 2: Gameification / Content • Coming together of ALL content (books, magazines, games) • Immersive entertainment experience- directing the way the story goes- interacting with

the story • Partner with Xbox- video on demand service (World of Warcraft example) • Rockstar North (UK- Grand Theft Auto) lack of respect for games- create coming

together of content IDEA 3: • Cash strapped customers, BoxTV, subscriber based service: why do we have to pay for

everything • Prorating of content to push quality contentIDEA 4: • Kickstarter funding model for underfunded directors • Hollywood movies are controlled by the rich, hard for some quality content to get funded • Rise of fan fiction- based on a community wanting to be involved in content creation • Prefunding from the customer to create content that they actually want to see • Disrupting the way content is actually made

Appendix: Ideation IDEA 4 CONTINUED • Partner with Quirky to

• Give a platform for creatives to share their book / movie / show ideas • Allow BoxTV community to be involved in the creative process and comment / rate /

prefund creative ideas

• BoxTV to matchfund users creative preferences • Users who contributed get the content for free, but the content also is

available to all users • Releasing the creativity of the world • Democratizing entertainment • We don’t all have to rely on Hollywood • TV AD idea: awful hollywood movies no one wants to watch

Appendix: Ideation IDEA 5: News is a connection to your community Connect directly with your feed for local community news – community

news / events etc

Appendix: Original Model

Appendix: Personas

Appendix: Personas