A History of BP

Branding and Logo Development

By Mrs. Clayton, 3rd hour

BP Logo Changes Timeline 1917 - Motor fuel sold as Palm Tree Oil was marketed as “BP.”

1920 - BP logo had wings to protect a shield. Logo colors in red, black, blue, white, yellow, green

1930 - Company requested consistent sign using green and yellow

1998 - Amoco and BP merged. Logos appear side-by-side

2000 - Amoco, ARCO and Castrol, become global brand with BP.

§  Logo features a sunburst of green, yellow and white. §  It symbolizes dynamic energy.

BP’s Advertising Agency: Olgivy & Mather

First BP Logo

1921-1922

Gas was

approximately 11 cents per

gallon.

1922-1930

Second BP Logo

First BP fuel was

sold in cans.

1930-1947

Third BP Logo

Logo design comes

from

1920 employee

competition.

1947-1958

Fourth BP Logo

1989-1998

Fifth BP Logo

1998-2000

Amoco and BP Merged

Amoco’s Torch appears next

to BP Shield

Sixth BP Logo

2000-Present

Helios—Greek Sun God

Dynamic Forms of

Energy

Price of BP in 2011 is

$3.29/gallon.

Current Logo

New Slogan for the 21st Century

Better people, better products, big

picture, beyond petroleum.

Environmental News

§ March, 2006--A spill of about 267,000 gallons (1 million liters) of oil in the tundra of Alaska's North Slope.

§  April, 2010--Deep Horizon Gulf Oil Spill. One million barrels or more spilled into the Gulf.

References

§  http://www.bp.com/sectiongenericarticle.do?categoryId=9014509&contentId=7027666

§  http://news.nationalgeographic.com/news/2006/03/0320_060320_alaska_oil.html

§  http://www.scientificamerican.com/report.cfm?id=bp-gulf-of-mexico-oil-spill-anniversary