THE CRITERION SOCIAL MEDIA

www.bpaww.com Duplication is identified or has been eliminated within each channel;

no attempt has been made to identify or eliminate duplication that may exist across media channels.

BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2013

No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.

CHIEF EXECUTIVE GROUP helps brands connect with the decision makers who can say "yes." Across a variety of industries, Chief Executive Group helps CEOs improve their effectiveness by introducing them to the strategies, people and solutions that help them drive their organizations to success.

Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel. No.: 203.930.2700 Fax No.: 203.930.2701 www.chiefexecutive.net

BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary.

EXECUTIVE SUMMARY

Below are the Average contacts per occurrence, including frequency per period reported

Non-Paid Paid Average

CHIEF EXECUTIVE MAGAZINE (3 issues in the period) 41,903 1,256 43,159

CHIEF EXECUTIVE E-NEWSLETTER

a. CEO Briefing E-Newsletter (27 issued in the period) 78,121 - 78,121

CHIEF EXECUTIVE WEBSITE (Monthly Unique Browsers with 99,567 average Page Impressions – Note 1)

49,614 - 49,614

CHIEF EXECUTIVE SOCIAL MEDIA

a. LinkedIn group members 8,281 - 8,281

Note 1: Unique Browsers: See Website Glossary in Channel Profile.

3 Issues in the period 43,159 average circulation

8,281 average LinkedIn group members

CHANNELS

49,614 average unique browsers

CHIEF EXECUTIVE WEBSITE

CHIEF EXECUTIVE E-NEWSLETTER

27 total issued in the period 78,121 average per occurrence

CHIEF EXECUTIVE MAGAZINE

CHIEF EXECUTIVE SOCIAL MEDIA

CHANNELS

1. AVERAGE CIRCULATION FOR MAGAZINE FOR THE PERIOD

Total

Qualified Qualified Non-Paid

Qualified Paid

QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent

Individual 42,739 99.0 41,483 96.1 1,256 2.9 Sponsored Individually Addressed - - - - - - Membership Benefit 420 1.0 420 1.0 - - Multi–Copy Same Addressee - - - - - - Single Copy Sales - - - - - -

TOTAL QUALIFIED CIRCULATION 43,159 100.0 41,903 97.1 1,256 2.9

MAGAZINE CHANNEL Official Publication of: None/Established: 1977/Issues Per Year: 6

FIELD SERVED CHIEF EXECUTIVE magazine serves the fields of manufacturing, advertising/marketing/sales/PR/Media (Publishing, Broadcasting, Online), financial/insurance, energy/utilities/oil/gas, construction/ engineering, real estate/property management, retail/wholesale trade/ distribution, business/legal services/consulting firms, transportation, entertainment/gaming/sports/travel and leisure (hotels), restaurants/ food/beverage/tobacco, agriculture/forestry/fishing, government/ education and non-profit, technology/telecommunications, healthcare (provider and pharmaceuticals/biotechnology) and others allied to the field.

CHIEF EXECUTIVE / December 2013 2www.bpaww.com

DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include chief executive officers, presidents, managing directors, partners, executive directors, principals/owners, vice presidents/senior vice presidents/executive vice presidents, chairman/board of directors, chief operating officers, divisional/regional presidents, general managers, chief financial officers/controllers/treasurers, chief information officers/chief technology officers/chief information systems officers, government/ senior military officers and other titled and non-titled personnel within the field served.

AVERAGE NON-QUALIFIED CIRCULATION

NON-QUALIFIED Not Included Elsewhere

Copies

Other Paid Circulation -

Advertiser and Agency 1,393

Allocated for Trade Shows and Conventions 467

All Other 2,311

TOTAL 4,171

2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD

2013 Issue Total

Qualified

July/August 43,408

September/October 43,411

November/December 42,659

Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 This issue is 1.7% or 751 copies below the average of the other 2 issues reported in Paragraph 2.

BUSINESS AND INDUSTRY TOTAL

QUALIFIED PERCENT OF TOTAL

Chief Executive Officer,

President, Managing Director, Partner,

Executive Director, Owner

Chairman/ Board Of Directors

Chief Operating Officer,

Divisional President, General Manager

Senior Military/ Government

Officer

Chief Financial Officer,

Controller, Treasurer VP/SVP/EVP

Others Titled and Non-Titled

Personnel

Finance / Insurance 5,206 12.2 4,500 270 107 - 111 118 100

Healthcare/Pharmaceutical/Biotechnology 5,260 12.3 4,752 168 97 1 108 54 80

Retail/Wholesale Trade, Distribution 3,878 9.1 3,299 139 121 - 201 70 48

Manufacturing 7,687 18.0 6,553 271 184 2 328 197 152

Construction/Engineering, Mining 3,156 7.4 2,835 95 58 - 67 73 28

Business/Legal Services (including Consulting Firms) 3,887 9.1 3,557 118 40 - 61 37 74

Technology/Telecommunications 1,232 2.9 1,006 59 42 1 43 35 46

Energy/Utilities/Oil/Gas 1,457 3.4 1,254 50 52 1 46 25 29

Transportation 1,256 2.9 1,083 43 35 1 34 29 31

Advertising/Marketing/Sales/PR/Media/Publishing (Broadcast, Online)/Printing 1,205 2.8 1,026 65 31 - 33 19 31

Education/Government/Non-Profit 3,500 8.2 3,136 105 43 18 66 31 101

Real Estate/Property Management 836 2.0 680 61 24 1 33 26 11

Entertainment/Gaming/Sports/Travel and Leisure (hotels) 558 1.3 504 19 8 - 9 8 10

Agriculture/Forestry/Fishing 262 0.6 233 5 11 - 7 4 2

Restaurants/Food/Beverage/Tobacco 337 0.8 306 11 2 - 9 4 5

Others Allied to the Field 1,672 3.9 1,081 63 69 - 123 163 173

Paid Subscribers 1,270 3.0 347 13 13 - 5 31 861

Single Copy Sales - - - - - - - - -

TOTAL QUALIFIED CIRCULATION 42,659 100.0 36,152 1,555 937 25 1,284 924 1,782

PERCENT 100.0 84.7 3.6 2.2 0.1 3.0 2.2 4.2

AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS

Audited Data Audited Data Audited Data Audited Data Circulation Claim Circulation Claim

6-Month Period Ended: January – June 2011 July - December 2011 January – June 2012 July – December 2012 January – June 2013* July – December 2013*

Total Audit Average Qualified: 42,701 42,755 42,671 42,248 42,698 43,160

Qualified Non-Paid: 41,864 41,692 41,546 41,545 41,486 41,904

Qualified Paid: 837 1,063 1,125 703 1,212 1,256

Post Expire Copies included in Total Qualified Circulation: **NC **NC **NC **NC **NC **NC

Average Annual Order Price: **NC **NC **NC **NC **NC **NC

*NOTE: January – December 2013 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013

Qualified Within

QUALIFICATION SOURCE 1 Year 2 Years 3 Years Total

Qualified Percent

I. Direct Request: 15,521 2,017 5,754 23,292 54.6

II. Request from recipient’s company: 42 25 10 77 0.2

III. Membership Benefit: 419 - - 419 1.0

IV. Communication from recipient or recipient’s company (other than request): 760 63 11 834 1.9

V. TOTAL – Sources other than above (listed alphabetically): 18,037 - - 18,037 42.3

Association rosters and directories - - - - -

*Business directories 18,037 - - 18,037 42.3

Manufacturer’s, distributor’s, and wholesaler’s lists - - - - -

Other sources - - - - -

VI. Single Copy Sales: - - - - -

TOTAL QUALIFIED CIRCULATION 34,779 2,105 5,775 42,659 100.0

PERCENT 81.5 4.9 13.6 100.0 *See Additional Data

CHIEF EXECUTIVE / December 2013 3www.bpaww.com Duplication is identified or has been eliminated within each channel;

no attempt has been made to identify or eliminate duplication that may exist across media channels.

Kentucky 495 Tennessee 909 Alabama 613 Mississippi 279

EAST SO. CENTRAL 2,296 5.4 Arkansas 284 Louisiana 513 Oklahoma 416 Texas 2,974

WEST SO. CENTRAL 4,187 9.8 Montana 137 Idaho 139 Wyoming 70 Colorado 755 New Mexico 114 Arizona 544 Utah 291 Nevada 271

MOUNTAIN 2,321 5.4 Alaska 89 Washington 726 Oregon 413 California 4,352 Hawaii 121

PACIFIC 5,701 13.4 UNITED STATES 42,561 99.8

U.S. Territories 79 Canada 14 Mexico - Other International 5 APO/FPO -

TOTAL QUALIFIED CIRCULATION 42,659 100.0

Maine 180 New Hampshire 205 Vermont 83 Massachusetts 1,359 Rhode Island 154 Connecticut 737

NEW ENGLAND 2,718 6.4 New York 3,025 New Jersey 1,533 Pennsylvania 1,890

MIDDLE ATLANTIC 6,448 15.1 Ohio 1,830 Indiana 870 Illinois 2,580 Michigan 1,394 Wisconsin 1,099

EAST NO. CENTRAL 7,773 18.2 Minnesota 1,125 Iowa 601 Missouri 1,015 North Dakota 137 South Dakota 144 Nebraska 344 Kansas 555

WEST NO. CENTRAL 3,921 9.2 Delaware 110 Maryland 782 Washington, DC 244 Virginia 1,219 West Virginia 143 North Carolina 1,052 South Carolina 404 Georgia 1,259 Florida 1,983

SOUTH ATLANTIC 7,196 16.9 *See Additional Data

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013*

State Total Qualified Percent State Total Qualified Percent

5

14

79

5,701

2,321

4,187

2,296

7,196

3,921

7,773

6,448

2,718

0 2,000 4,000 6,000 8,000 10,000

Other International

Canada

US Territories

Pacific

M ountain

West So. Central

East So. Central

South Atlantic

West No. Central

East No. Central

M iddle Atlantic

New England

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION

CHIEF EXECUTIVE / December 2013 4www.bpaww.com Duplication is identified or has been eliminated within each channel;

no attempt has been made to identify or eliminate duplication that may exist across media channels.

CHIEF EXECUTIVE / December 2013 5www.bpaww.com Duplication is identified or has been eliminated within each channel;

no attempt has been made to identify or eliminate duplication that may exist across media channels.

WEBSITE CHANNEL*

2013

PAGE IMPRESSIONS

USER SESSIONS

UNIQUE BROWSERS

UNIQUE BROWSER FREQUENCY

PAGE DURATION

USER SESSION DURATION

July 112,730 64,505 51,965 1.24 01:56 01:27

August 90,453 52,517 41,267 1.27 01:52 01:21

September 103,213 62,794 52,255 1.20 01:46 01:09

October 119,515 71,791 61,493 1.17 01:45 01:10

November 93,493 58,463 49,280 1.19 01:55 01:10

December 77,999 49,240 41,424 1.19 01:43 01:00

AVERAGE: 99,567 59,885 49,614 1.21 01:50 01:13

*See Additional Data

WEBSITE GLOSSARY

Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser’s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session.

2013 CEO BRIEFING E-Newsletter

JULY July 1 78,413

July 8 78,289

July 15 85,874

July 22 85,422 July 29 85,436

AUGUST

August 5 84,940

August 12 84,643

August 19 84,115

August 26 86,363 SEPTEMBER

September 3 83,253

September 9 83,044

September 16 82,684

September 25 82,368

September 30 82,061 OCTOBER

October 7 81,738

October 15 81,437

October 21 81,521

October 28 81,226 NOVEMBER

November 4 80,921

November 11 80,493

November 18 65,768

November 25 65,470 DECEMBER

December 2 65,340 December 10 65,157

December 16 64,974

December 23 64,758

December 30 63,557 AVERAGE: 78,121

CEO Briefing E-Newsletter (27 issued in the period)

E-NEWSLETTER CHANNEL

Chief Executive Social Media

2013

July 7,872

August 8,061

September 8,212

October 8,341

November 8,495

December 8,703

AVERAGE: 8,281

MAGAZINE: PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 18,037 copies or 42.3%, including Hoovers List. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletter, Website and Social Media is not reported at the media owner’s option. WEBSITE ACTIVITY: July - December 2013 data was provided by Google Analytics. All website activity is audited by BPA Worldwide.

CHIEF EXECUTIVE / December 2013 Copyright © 2013 BPA Worldwide. All rights reserved.

ADDITIONAL DATA

www.bpaww.com Recycled Paper

PUBLISHER’S AFFIDAVIT

About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

We hereby make oath and say that all data set forth in this statement are true. Marshall Cooper, CEO Wayne Cooper, President

(At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.

Date signed January 13, 2014 State Connecticut County Greenwich Received by BPA Worldwide January 13, 2014 Type BD ID Number C908B0D3

SOCIAL MEDIA CHANNEL

LinkedIn group members

http://linkedin.com/groups?gid=2043887&trk=hb_side_g