bpo whitepaper business process transformation 0512-1
TRANSCRIPT
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Business Process
Transformation
A P u lse C heck
O ver the last decade o r tw o , tw o trends have b een
no ticeab le acro ss all b u sinesses. The m o ve to w ardsco nso lidatio n o f o f f ice- b ased o peratio ns, w hether
f ro nt- o f f ice, m id- o f f ice o r b ack - o f f ice, and increase in
regu latio n and go vernm ent o versight. These m o ves
have su b stantially increased the pressu re o n the
o peratio ns team to deliver valu e as a b u siness partner
to the o rganiz atio n. The recent glo b al f inancial crisis
has no t helped either it has starved the C X O s o f
f u nds w hile the pressu re to drive ef f iciency and
ef f ectiveness, and the pressu re to transf o rm
co ntinu es.
This paper perf rm s a pu lse check n the need f r
b u siness transf o rm atio n in the cu rrent co ntex t, and
the po tential areas that a pro vider can help w ith.
W hite P aper
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About the Author
Shyam Kerkar
AVP & Head, Marketing for Business Process Services.
S hy am is the H ead, Mark eting f o r Tata C o nsu ltancy S ervices
B u siness P ro cess S ervices u nit TC S B P O . H e has b een
instru m ental in ensu ring that TC S B P O receives the b rand
reco gnitio n it deserves glo b ally , in captu ring the appro priate
m indshare w ith inf lu encers and, in assisting TC S vario u s
cu sto m ers in identif y ing new areas to ex pand relatio nships
w ith TC S .
W ith TC S f o r 1 4 y ears, S hy am has b een invo lved in vario u s ro les
that ensu re that TC S pro spects and cu sto m ers E x perience
C ertainty . P rio r to his cu rrent ro le, S hy am w as a leading m em b er
o f TC S B P O s pre- sales team and w as instru m ental in identif y ing
inno vative so lu tio ns f o r pro spects. P revio u sly , he has m anaged
cu sto m er relatio nships and has b een respo nsib le f o r the deliver y
o f a nu m b er o f large pro gram s.
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TC S recently co ndu cted a b lind su rvey acro ss b ers, adviso rs and su ppliers to gau ge w hat each o ne o
them f elt ab o u t initiating a b u siness transf o rm atio n pro gram in the cu rrent m acro eco no m ic situ atio n
and to gau ge ho w they are go ing ab o u t it. W e received respo nses f ro m 1 00+ b u y ers, 2 5 + analy sts and
adviso rs and 6 0+ su ppliers. W e have a cro ss- sectio n o f the b u y er co m m u nity represented in this su rvey
w ith su b stantial representatio n acro ss segm ents.
Ins u rance
S ervicesS / W , H / W
O ther
R etail & C P G7%
Travel & spitality
G o vt & P u b lic S ecto r
Media & IS 2%
Teleco m W & IS P
B ank ing &F inancialS ervices
23L S H C
Manu f ac tu r ing
1 , 0 00-1 0, 0 00
E m plo y ees26
1 0, 0 00 -24 , 9 9 9
E m plo y ees
25 , 0 00 4 9 , 9 9 9
em plo y ees7% 5 0, 0 00+
em plo y ees
7%
F ew er than1 , 000
em plo y ees22%
C - L evelE x ecu tiveC K O , etc.)
B U o rD epartm ent
Manager7%
IT o r ISManager
O ther2 %
D irecto r, E V P ,S V P , V P ,
C o ntro ller
B u y er Mix : Acro ss Indu stries
n = 103
Respondent mix across industries, designations and roles
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TC S ask ed b ers and adviso rs to prio ritiz e the f acto rs to e co nsidered w hen em ark ing o n a
transf o rm atio n j o u rney to ef f iciency and ef f ectiveness. Mo re b u y ers cho se tim e to b enef it as o ne o f the
T p 3 acto rs than scale o f enef its tho gh scale o f enef its co ntinu es to rank as the single m st im po rtant
f acto r that b u y ers co nsider. It is also interesting to no te that the analy sts and adviso rs w ho cho se scale are
alm o st tw ice in nu m b er to tho se w ho cho se tim e to b enef it . Im m ediate realiz atio n o f b enef its co ntinu es to
lag b ehind as a critical f acto r w hen analy sts lo o k at it b u t b u y ers give it an o verall im po rtance rating alm o st
eq u ivalent to the scale o f b enef its. The latter is no t a su rprise given the cu rrent m acro - eco no m ic co nditio ns.
Buyers : Top 3 Factors Impacting Transformation Project Decisions
1 ( H igh Im po rtance) 2 3 ( L o w Im po rtance)n=780 1 0 20 3 0 4 0 5 0 6 0 70
O verall P ro j ect D u ratio n
S cale o f the b enef its
Im m ediately R ealiz ed B enef its
P eer G ro u p E x perience
In - ho u se ex pertise availab le
O ther
B u y ers co ntinu e to attach signif icant im po rtance to in- ho u se ex pertise availab le and peer gro u p ex perience
in cho o sing transf o rm atio n initiatives. As b u y ers m o ve to w ards a glo b al so u rcing m o del they can f ind the
right partner to su pplem ent the in- ho u se ex pertise.
Analy sts and adviso rs o verw helm ingly identif y aligning pro cesses to indu str y b est practices as the m o st
signif icant transf o rm atio n initiative. This is perhaps in line w ith their f o cu s o n the scale o f b enef it rather than
im m ediacy o f b enef its.
Indu stry b est practices evo lve o ver tim e and are co nsiderab ly im pacted b y the techno lo gy and inf rastru ctu re
availab ility at the tim e. Q u ite o f ten it is no t po ssib le to u ndertak e the m o ve to the go lden ideal w itho u t
m ak ing step changes in term s o f sim plif icatio n and harm o niz atio n.
Advisors : Top 3 Factors Impacting Transformation Project Decisions
0 1 0 20 3 0
O verall P ro j ect D u ratio n
S cale o f the b enef its
Im m ediately R ealiz ed B enef its
P eer G ro u p E x perience
In- h o u se e x pertise avai la b le
O ther
1 ( H igh Im po r tance) 2 3 ( L o w Im po r tance)n=25
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W e also ask ed the b u y ers to tell u s ab o u t w hat has b een do ne in their o rganiz atio ns ab o u t the
transf o r m atio n initiatives and the activities that they w ere planning in the near f u t u re. S eek ing greater
insights f ro m availab le data is perhaps o ne o f the k ey item s that rem ains u naddressed acro ss m o re than 5 0%
o f the o rganiz atio ns. P art o f the reaso n f o r this co u ld also b e the b u y er perceptio n that analy tics ab ility
sho u ld b e delivered f ro m o nsho re o r nearsho re lo catio ns. The rapid em ergence o f so m e o f the lo w co st
lo catio ns in delivery o f K no w ledge S ervices co u ld see this changing.
0 5 1 0 1 5 20
G reater Insights f r o m D ata
P ro cess S im plif icatio n & R atio naliz atio n
P ro ces - Indu stry B est P ractices
P eo ple - S S C f o r S G & A f u nctio ns
P eo ple - C o nso lidate C O G S S ervices
Techno lo gy - Au to m atio n
Techno lo gy & Inf ra. Im pro vem ents
Advisors : Top 3 Transformation Init iatives
1 ( H igh Im po rtance) 2 3 ( L o w Im po r tance)
0% 20% 4 0% 6 0% 8 0% 1 00%
G reater Insights f ro m D ata
P ro cess S im plif icatio n & R atio naliz atio n
P ro cess - Indu str y B est P ractices
P eo ple - S S C f o r S G & A f u nctio ns
P eo ple - C o nso lidate C O G S S ervices
Techn lo gy Au to atio n
Techno lo gy & Inf ra. Im pro vem ents
Buyers : Transformat ion Initiatives Undertaken
n=78
H ave no t do ne it H ave D o ne this in- ho u se H ave O u tso u rced this
Buyers : Analyt ics Service Delivery Location Strategy
Nearshore11%
Mix26%
Onshore47%
Offshore16%
n=105
n=25
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The sam e q estio n also indicates that m re than 75 % f the o rganiz atio ns have already ndertak en so e
f o rm o f techno lo gy and inf rastru ctu re ratio naliz atio n initiative and a sim ilar nu m b er has attem pted
au to m atio n to elim inate lab o r.
Buyers : Transformation Init iat ives Planned
0% 20% 4 0% 6 0% 8 0% 1 00%
G reater Insights f ro m D ata
P ro cess S im plif icatio n & R atio naliz atio n
P ro cess - Indu stry B est P ractices
P eo ple- C o nso lidate S G & A f u nctio ns
P eo ple- C o nso lidate C O G S S ervices
Techno lo gy - Au to atio n
Techno lo gy & Inf ra. Im pro vem ents
O u tso u rced - G ain S hare O u tso u rced F ix ed F ee O u tso u rced, m anaged b y b u y er In- H o u se
n=78
W hat is interesting is that b u y ers b elieve that there is a signif icant am o u nt o f activity that rem ains to b e
do ne in the Techno lo gy arena w ith m o re than 6 0% o f the o rganiz atio ns seek ing to o u tso u rce this in so m e
f o rm o r the o ther.
W e see interest in o u tso u rcing all activities that drive ef f iciencies and ef f ectiveness, w ith a sm all b u t
signif icant po rtio n o f b u y ers seek ing gain- share arrangem ents. This is even m o re evident w hen w e ask ed
b u y ers ab o u t o w nership o f specif ic aspects o f b u siness transf o rm atio n.
Acro ss the spectru m o f activities 3 0- 4 0% o f the b u y ers are cho o sing a co llab o rative appro ach to m anaging
transf o rm atio n initiatives. A pro vider w ho can o f f er co nsu lting and adviso ry capab ilities in additio n to b eing
ab le to drive im plem entatio n co llab o ratively w o u ld m eet the need o f the ho u r.
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TCS FORE- The Right Partner for Business Transformat ion
TC addresses transf rm atio nal needs o f its cu sto er thro gh a co prehensive assessm ent m del
and a ro adm ap f o r o ptim iz ing b u siness pro cesses. F O R E drives accelerated co - transf o rm atio n thro u gh right
b alance o f scale and tim e to b enef it. Its dem o nstrated su ccess in gu aranteeing ro b u st ex ecu tio n, m itigating
risk and driving gro w th acro ss indu stries and peer gro u ps pro vides an added co m f o rt level to b u y ers.
Customer Perspective: Transformation init iat ives Ownership
0% 20% 4 0% 6 0% 8 0% 1 00%
O verall transf o rm atio n engagem ent
Techno lo gy change - design
Techno lo gy change - im plem entatio n
P r o cess change - design
P ro cess change- im plem entatio n
Third- party adviso r o r co nsu ltant O u tso u rced service pro vider
C u sto m er & pro vider co llab o ratio n C u sto m er
n=78
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Tata nsu ltancy ervices is an IT services, co nsu lting and b siness so lu tio ns o rganiz atio n that
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About TCS BPO
B u siness P ro cess S ervices ( B P O ) at TC S is ab o u t m anaging and ex ecu ting b u siness o peratio ns.
O u r do m ain e x pertise helps deliver co re b u siness pro cessing acro ss indu stries, analy tics and
insights, and su ppo r t pro cesses su ch as acco u nting, H R and su pply chain m anagem ent.
TC S partners w ith cu sto er to accelerate co transf rm atio n, and generates b siness valu e f r
cu sto m ers thro u gh delivery ex cellence, r isk m anagem ent and inno vative m o dels su ch as P latf o rm
B P O w hich delivers pro cess as a service. W ith annu al B P O revenu es o f greater than U S $ 1 b illio n,
TC S is o ne o f the largest B O pro viders w ith 3 000+ em plo ees servicing 1 75 + cu sto ers acro ss
the glo b e.