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Bedford Research: Your Visual Research Solution [email protected] 404-242-2926

Visual ResearchThe Bedford Difference

Your Research DepartmentWe will transform your Media data into Revenue!

Bedford Research helps media decision makers make sense of theirratings and qualitative data for management, programming, promotion, andsales.

We are experts at transforming large databases of data (such as Nielsen,Comscore, Arbitron, Qualitative Data, etc.) into meaningful visual reports.

We will mold and integrate your data into easily digestible formats that areclear, easy to understand and enable you to instantly make better and moreinformed decisions.

Think of us as your in-house Research Department.

Data Analysis Creation of Dynamic $ales Sheets and $ales Presentations Online Survey Management (Questionnaire Design,Hosting & Reporting)

Enjoy the many benefits of an outsourced Research Director, with more experience, less expense, faster turnaround,and no employee turnover or training. The following pages show some samples of our work.Contact us today to see how we can help you.

Marcella Nelson [email protected] 404-242-2926

Services



Visual Analysis Better Decision Making

We are Bedford Research, experts at Visual Analysis – which is the process of transforming large databases of data intomeaningful visual reports.

We mold and integrate your data into easily digestible formats that are clear, easy to understand and will enable you toinstantly make better and more informed decisions.

Transform Linear Data into Multi-Dimensional ViewsStatic linear reports such as pie and line graphs display data in onlyone or two dimensions and cannot show relationships with data inother reports. We can combine data from a single or multiple sourcesinto one dynamic multidimensional perspective that can demonstratehigh-level overviews as well as the lowest levels of detail.

Whether you need to analyze syndicated data or website analytics orsales/revenue or geographic data, we can provide the data in a formatthat will provide invaluable insight at-a-glance.

BenefitsBedford Research can help you to: Easily recognize patterns Make better decisions: make more-informed, more-confident decisions faster Identify and solve business problems Increase the overall competitiveness of your company Increase the ROI of your data management



K E Y M E T R IC S K E Y M E T R IC S K E Y M E T R IC S K E Y M E T R IC S

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Creative Media Analysis – Audience composition of internet visitors



Dynamic Media Analysis – Radio listener qualitative data



Creative Media Analysis – Analyze global internet reach



Creative Data Analysis – Analyze sales data



Informative Media Analysis – Analyze radio data



Identify Opportunity & Threats Instantly – Analyze web analytic dataOur Visual Analysis Solution helps clients identify and understand relationships that would be otherwise difficult to see with largevolumes of linear data.



Insightful Media Analysis – Analyze radio (in-car listening) data



Dynamic DashboardsEvaluate your data easily with a dashboard. A dashboard condenses your key metrics into a dynamic bird’s eye view. Use it to easilyget regular updates on the state of your business at a glance.



Insightful Survey Analysis – Create/Deploy/Analyze Online Surveys



About UsMy name is Marcella Nelson and I am a Freelance Researcher with over 20 years experience in thefield of media research.

I have held Research Director positions within Viacom-owned KNX-AM and KFWB-AM radio stations inLos Angeles and have served on the board of the MRC – Media Research Club of Los Angeles.

Additionally, I have held senior research posts at Nielsen Online, Turner Broadcasting, ForbesMagazine, Entrepreneur Magazine and DMB&B advertising agency.

I have hands on experience with managing large volumes of media, sales, web analytics and marketingdata, working with a variety of environments including advertising agency, magazine, newspaper,television, cable, radio, online research, medical education, & expos/conventions.

“With the current climate of reduced staffs and efficiencies itis even more important to make your data tell a story – a storythat will improve your competitiveness and maximize yourdata ROI.”Marcella Nelson, Managing Director, Bedford Research

Email: [email protected]: 404.242.2926

Marcella holds a B.A. in Marketing from Pace University in New York and has served as aBoard Member of the Media Research Council of Los Angeles.

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