DSTILLEDMOTHER’S DAY

Dstillery is the marketing & advertising industry's leading applied data science company, helping Fortune 500 companies and brands unlock their growth potential by finding and targeting their highest value prospective customers.

It’s almost time to celebrate the biggest holiday for long distance phone calls, Mother’s Day! There’s no bouquet or greeting card that adequately shows our gratitude towards moms enough. For some of us, it’s taken years to fully appreciate all that moms do. We leveraged Audience Studio to get a tiny glimpse into motherhood over the years. Read on to see what we’ve uncovered, share with your mom and get her thoughts. Afterall, mother knows best.

NINE MONTHS TO GOThe journey to pregnancy is a deeply personal one. Whether it’s searching through Pregnancy Resources or eventually thumbing through a book of Baby Names, new and expecting parents are embarking on a life changing journey.

FEED, BURP, DIAPER, REPEATThe first few months are a blur. Between endless trips to the Pediatrician and Buy Buy Baby, new parents are just trying to keep it together. Before they know it, they’ll reach the end of parental leave and discuss Daycare or Stay At Home options. When a baby turns one, it feels monumental and is a time to celebrate with Cakes and Sweets.

THE BACKPACK IS BIGGER THAN THEM!Sending your child off to their first day of school can be an anxious time...until they run into the classroom without turning around and waving goodbye! A bittersweet moment for Hands-On Parents as their child develops independence and starts to make friends. Weekends become filled with Toys shopping, Clipping Coupons for the next week’s groceries, and researching Food Allergies for class birthday parties. Some parents opt to Homeschool their children and bring Child Development into the home.

NOT LIKE A REGULAR MOMBraces, maybe glasses, puberty, acne...teenage years are a rite of passage we all must go through. Parents of High School Students are in the home stretch but these are arguably some of the hardest years for kids and parents alike. Arguments around curfew, whether or not they can date or sleepover at friends’ houses can be enough for Wine Loving Parents to shop for Alcohol Delivery!

EMPTY NESTERSParents of Teens Going to College focused so hard on raising their child for 18 years that they have to take some time and reconnect with each other. Some parents tap into their love for animals and adopt a dog. Other Mature Parents take up hobbies like Gardening or volunteering for Charities.

AUDIENCES TO ACTIVATEMOTHER’S DAY

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Babies R UsBaby NamesBaby Products BuyersBig YBuy Buy BabyCakes and SweetsCanada Shopping - Lifestyle and Mommy BlogsCharitable DonorsChild Car Seat ResearchersChild DevelopmentChocolate LoversCook at Home ParentsCoupons & FamilyCruise VacationersCub & Girl ScoutsCustom GiftsDay Care UsersDivorceesDog LoversFertility Treatment ResearchersFlower & Gift Basket ShoppersFlower ShoppingFood Allergies ResearchersFragrance ShoppersGift Givers

WHERE TO ACTIVATE OUR AUDIENCES

Godiva Chocolate FansGourmet Food & Wine ResearchersHands-On ParentsHealth Conscious Expecting ParentsHealthy EatersHealthy Snack ShoppersHigh-End Kids Furniture and Clothes ShoppersHoliday GiftsHomemade Gift CraftersHomeschoolingInvolved ParentsLuxury Retail ResearchersMattress WarehouseMature ParentsMommy BloggersNew & Expecting ParentsNew ParentsNutrition Conscious EatersOnline Alcohol ShoppersParenting & Children's ActivitiesParenting & Healthy EatingParenting & NutritionParenting & Pregnancy ResourcesParenting BlogsParents of High School Students

Parents of Teenagers Going to CollegeParents with KidsParents with ToddlersPediatriciansPeloton CyclePersonalized Gift ShoppersPet ForumsPlants & GardeningPregnancy Resources ResearchersRecipe ResearchersRomanticsSave MartStay at Home MomStay-at-Home ParentsSweet ToothsTech-Savvy MomsTeen Girl Clothing ShoppersToys ShoppingWine LoversWorking ParentsYoung Boomers