brad korner | dealervault | vice president of sales | the seven “must-ask” questions regarding...

Brad Korner | DealerVault | Vice President of Sales | [email protected]

THE SEVEN “MUST-ASK” QUESTIONSREGARDING YOUR DEALERSHIP’S DATA

BRAD KORNER

When speaking with CFOs, CEOs, and legal counsel for major dealer groups, there are certain questions that arise frequently…

THE SEVEN “MUST-ASK” QUESTIONS REGARDING YOUR DEALERSHIP’S DATA


1. Do you have visibility of where your data is going?


2. Are you indemnified from your third-party solution providers?


3. Do you have any form of cyber liability protection?


4. Are your vendors being charged to access your data? And if so, how much?


5. Can you activate and de-activate your feeds?


6. Do you have granular control of your data?


7. Do you have an audit trail of the exact data being sent?


When thinking about data strategy, it is critically important to know the answers to these questions and set plans for the management of

dealership data!


INDUSTRY BELIEFS• Ownership of DMS data belongs to

dealers

• Dealers need the ability to move data to providers

• Dealers should be able to do so in a protected manner


A RECENT CONVERSATION…

• I asked a dealer how data fits in to the everyday operations of his business.

• His response: The data being entered in to his data management system powers each and every single department at the dealership.

• “Data is the fuel to nearly every vendor and program my dealership uses. Without the continuous and uninterrupted flow of data, my dealership would suffer in ways I cannot calculate.”


THE MORE CONTROL WE HAVE, THE BETTER POSITION WE ARE IN!

We, as contributors to the automotive industry:• NEED to have a better understanding of current

processes surrounding the movement of DMS data

• NEED to have an objective idea of how those processes can be managed

• NEED to stay ahead in the wake of the digital marketing explosion


BEST PRACTICES OF LEADING DEALERSHIPS

• Taking back control of dealership data

• Starting to ask the right questions

• Viewing data as the most valuable asset

There are TREMENDOUS advantages awaiting those who follow in these footsteps!


CONTACT INFO

Full Name: Brad KornerCompany: DealerVaultJob Title: Vice President of SalesEmail: [email protected]

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brad korner | dealervault | vice president of sales | the seven “must-ask” questions regarding...

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