brain sensing technology with trevor coleman
DESCRIPTION
Presented at SCREENS 2013 in Toronto. Details at fitc.ca/screens InteraXon is bringing wearable technology and EEG – technology until only recently available in medical labs – to the consumer space with Muse: a flexible light 6 sensor brain sensing headband and software platform. Peek underneath the hood of a brain-sensing device like Muse, and you’ll find an innovate process for evaluating, validating and executing user experience into the product design. In this talk InteraXon CPO and co-founder Trevor Coleman will discuss how his company’s technology is also changing (and challenging) UX and product design conventions. Why this is mission critical to address consumer needs; and how this builds a superior quality product in a still emerging market. When you’re creating the future of technology you can’t work using outdated methodologies. Peek underneath the hood of Muse, and you’ll find not just the next generation of user interfaces but a cutting edge approach to determining what that exactly is.TRANSCRIPT
Jay Vidyarthi [email protected]
@jayvidyarthi
Trevor Coleman [email protected]
@trevorcoleman
Brain Sensing Technologies
Our Unique Challenges
Bright Ideas
Where is it today? Examples of current TCC applica9ons (Demonstrate spectrum of) 1 Asimo Robo9cs 2 Matel Gaming / Entertainment 3 Sleep Trainer – health + Wellness 4 ….
2.0 (and beyond)
First Generation Technology first Possibilities HW, Algorithm, App all separate Goal: advance technology
Humans first Real use cases Holistic approach to development
Goal: Improve lives
Core Values
Open
Responsible
Compassion
Human Focused
Inspiring
A new approach to UX
Human-centered design is not about technology, and it’s not about aesthetics.
It’s about empathy.
Define the following term in your own words. Be casual and truthful. What do you really think?
Design
“Form ever follows function.”
- Louis Sullivan, 1896
“If people are made safer, more comfortable, more eager to purchase, more efficient, or just happier, the designer has succeeded.”
- Henry Dreyfuss, 1951
“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”
- Herbert Simon, 1969
Computer technology may be strictly logical…
…but our irrational minds are in control
of these rational tools!
The human mind is irrational.
Logical Conclusions + Emotional State + Social Circumstance + Perceptual Biases + etc.
= Decision / Attribution / Action
A good technological interface connects irrational minds to logical
computers…
Logical Symbol
Manipulator
Irrational User Interface Tailored to
Irrational Mind
Controls
“Usability” is all about optimizing this interface.
Logical Symbol
Manipulator
Irrational User Interface Tailored to
Irrational Mind
Controls
“Norman Doors”
Norman’s book is from 1988!
The old view of the “system”
CPU
Memory
etc…
Software
Display (output)
Touchscreen / buttons (input)
A sample engineering problem…
CPU
etc…
Software
Display (output)
Touchscreen / buttons (input)
ERROR
Memory
The holistic “system”
Irrational User
CPU
etc…
Software
Display (output)
Touchscreen / buttons (input)
Memory
A sample usability problem.
Irrational User
CPU
Memory
etc…
Software
Display (output)
Touchscreen / buttons (input)
ERROR
We can estimate, but we cannot truly predict the behaviour of the irrational human mind...
We can estimate, but we cannot truly predict the behaviour of the irrational human mind...
...how could we empathize without
feedback from our audience?
Usability Methodology:
Implement
Evaluate
Release
Validating usability was only the beginning.
...it doesn’t capture the
real context of life.
Validating usability was only the beginning.
Now we design for experience.
User Experience (UX) :Ensuring our application is not only
usable / functional, but also that it cultivates certain subjective experiences in people.
P. Morville’s UX Honeycomb
Designing for “experience”
§ Motivations
Why people interact with your application
§ Expectations How people think it should work
§ Perceptions How the application influences their senses
§ Abilities How able they are to interact with the product or the service
§ Context Where and when do people engage with it? What’s on their mind?
§ Culture Manners, language, behavioral norms, social norms, expectations, etc.
Designing for “experience”
Usability Methodology:
Implement
Evaluate
Release
SUCCESS
FAILURE
?
Implement
Evaluate
Release
Usability Methodology:
Usability evaluation isn’t enough, because re-development can be costly.
User Experience Methodology:
Observe / Analyze
(Re)-Design
Wireframe / Prototype
Evaluate
Implement + Release
Good enough?
User Experience Methodology:
Observe / Analyze
(Re)-Design
Wireframe / Prototype
Evaluate
Implement + Release
COGNITIVE / PERCEPTUAL PSYCHOLOGY
Good enough?
Good enough?
COGNITIVE / PERCEPTUAL PSYCHOLOGY
User Experience Methodology:
Observe / Analyze
(Re)-Design
Wireframe / Prototype
Evaluate
Implement + Release
A FULL DESIGN PROCESS BEFORE IMPLEMENTING
While the up-front research and design seemed like the ideal approach...
It doesn’t account for the evolving
nature of real projects (pivots).
Sprint # 1
Sprint # 2
Sprint # 3
Etc....
Agile
Sprint # 1
Sprint # 2
Sprint # 3
Agile UX
Etc....
Sprint # 1
Sprint # 2
Sprint # 3
Agile UX
Design Wireframe Evaluate
Design Wireframe Evaluate
Design Wireframe Evaluate
Etc....
Sprint # 1
Sprint # 2
Sprint # 3
Up-‐front User Research w/ Med-‐fidelity Prototype
Design Wireframe Evaluate
Design Wireframe Evaluate
Design Wireframe Evaluate
Etc....
Empathic, Aspira4onal
Informa4on Architecture
+ Interface Design
Our Unique Approach
How did we get here?
Human-centered design is not about technology, and it’s not about aesthetics.
It’s about empathy.
Empathic, Aspira4onal
Informa4on Architecture
+ Interface Design
Sprint # 1
Sprint # 2
Sprint # 3
Etc....
Our Unique Approach
Up-‐front User Research w/ Med-‐fidelity Prototype
Design Wireframe Evaluate
Design Wireframe Evaluate
Design Wireframe Evaluate
Empathic human-centered design should be skeptical of
technological marvels.
Be a skeptic.
Be empathic.
Champion the people.
No Problem Is Unique
More Info: www.findyourmuse.com [email protected] Twitter: @interaxon
Hey Developers: We’re hiring! http://interaxon.theresumator.com