brain station course curriculum

DIGITAL MARKETING

Evenings6:45pm - 9:45pmTOTAL: 36 hours

BrainStation Overview

Our Partners

Course Overview

What Youll Learn

Students

How Youll Learn

Roadmap

Terms & Conditions

FAQ

BrainStation Alumni

Contact

Testimonials

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Digital Marketing 2 BrainStation Inc. 2015

Table of Contents

An ecosystem that fostersinnovation requires a foundation of relevant and accessible education.

Founded in 2012 by a community of thinkers and builders, BrainStation is a progressive educational institution that is

powering the next generation of creators. Fuelled by Konrad Group, a global leader in the consumer and enterprise

technology space, BrainStations curriculum is developed and iterated in real-time based on whats trending in the industry.

Konrad Group has delivered digital solutions in use by over 20 million people in 50 different countries around the world for

brands such as McDonalds, Deloitte and MTV.

BrainStations class structure combines in-person instruction with online content and an adaptive curriculum. Small class sizes

are led by industry professionals and an active, hands-on education engages students to ask questions, challenge themselves,

and build valuable new skills. BrainStation students leave empowered with the ability to solve meaningful problems and the

confidence to shape their own future.


BrainStation Overview

BrainStations courses and workshops, through its unique partnership with Konrad Group, are designed and built using the same innovative approach used to architect solutions for brands across the globe.


Our Partners

I would have never been able to achieve what I have without the

hands on teaching at BrainStation.

- Paige Cunningham


Testimonial

Digital MarketingMarketing has gone digital. This isnt happening, it has already happened. This course touches on the major topics

that are relevant if you are trying to make a transition from traditional to digital. Whether its a startup, small business

or large corporation, this course will teach you the fundamentals of digital marketing and provide you with the tools

needed to succeed.


Course Overview Digital Marketing

Branding

Learn to define and position

a brand or product.

Search

Leverage all major search engines

and networks, such as Google,

Yahoo, and Bing.

Segmentation

Truly understand your customers, and

how to communicate with them.

Social

Reach billions of potential customers

across Facebook, Twitter, Instagram,

LinkedIn, Pinterest and more.

Email

Design and build scalable, measurable

email marketing campaigns.

Analysis

Measure the results from a digital

marketing campaign, and optimize

based on those findings.


Digital Marketing What Youll Learn

Professional DevelopmentBecome more technical. By the end of the course you will be able to communicate with all stakeholders and authentically manage a technical team.

EntrepreneursBring your ideas to life. By the end of the course, students will have the ability to create working prototypes of their business ideas.

Aspiring FreelancersStart your journey as a freelancer by learning the foundations of business, design and development.

CreatorsBeing a creator in the digital era can simply be about expressing your creativity at a scalable level. Share your talent with the world!


Students

The BrainStation student experience can be summed up in three words: empowering,

collaborative and challenging.

- Alexandra Meyer


Testimonial

How Youll LearnBrainStations class structure combines in-person instruction with online content and an adaptive curriculum.

Small class sizes are led by industry professionals and an active, hands-on education engages students to ask

questions, challenge themselves, and build valuable new skills through projects.


How Youll Learn


Week 1Introductions

Student Handbook

Course Overview

Digital Marketing Introduction

Traditional vs. Digital

Week 2A New P - People

Digital Marketing Funnel

Business, Brand and Marketing Strategy

Segmentation

Targeting

Positioning

De nitions & Terminology

Strategy vs. Tactics

De ning Your Objectives & Building Your Online Strategy

Tool Kit

Perceptual Map

Brand Ladder

Brand Voice

Week 3Paid, Owned and Earned

Website Best Practices and Analytics

Content Strategy

The Digital Advertising Mix (Using Each and

Measuring Impact):

Search

Display

Email

Video

Social

Roadmap: Digital Marketing 1 BrainStation Inc. 2015

Roadmap Digital Marketing


Week 4Paid Social Best Practices

Building Buzz and Online Tra c

Listening and Monitoring

Metrics, ROI, and Optimizations

Week 5Social Channels

Week 6Audience

Community

In uencers

Week 7Content

Management Tools

Cross Platform

Week 8Social Analytics

Email Marketing

Week 9AdWords

A/B Testing

Ad Optimization

Week 10SEO

Week 11Analytics


Roadmap Digital Marketing Contd


Week 12Building a Portfolio

Snapshot of a Digital Marketer

Next Steps

Presentations

Celebration!


Roadmap Digital Marketing Contd

BrainStation has re-shaped the way I view the world, think and problem solve within it.

- Rocco Marinaccio


Testimonial

We do not o er a certi cate or any other form of accreditation for completing one of our courses. We stand behind the quality of our product and want all of our students to leave happy and empowered. In the case that things dont work out, here are some things you should know:

TUITION DEPOSIT

Upon acceptance into the program, we take a non-refundable deposit to secure your seat in the class. For part-time courses, the tuition deposit is $150 and for full-time it is $500.

FINANCING OPTION(S)

After paying your deposit you have two options when paying the remainder of your tuition;

1. The remainder of your tuition is paid two weeks prior to the course start date,

2. The remainder of your tuition is paid in three instalments, the rst is paid two weeks prior to the start date of the course, the second is paid before week three begins and the third is paid before week seven begins. For part-time courses the nancing option is +$100 and for full-time its +$300.

*All prices dont include applicable taxes

DISCOUNTS

The only o er that can be combined with others is our referral discount of $250 o per student, this has no cap. All other discounts can not be combined with others. Only the largest of the discounts will be applied to your remaining tuition cost.

Terms and Conditions


REFUNDS

Sometimes things come up, we get it. We have created a simple refund policy for our courses

1. The initial deposit is non refundable, this holds your spot in the course.

2. If you request a refund before the third week begins you will be refunded all but 1/3 of your tuition.

**Refund requests made after the third class unfortunately cannot be accommodated.

OWNERSHIP AND USE OF BRAINSTATION CONTENT

BrainStation or its suppliers own all that we create or make available to you as part of our Services. You have a limited license and right to use such content only for your own personal use and only in association with using our Services. BrainStation Services include content such as the following: images, design and branding features, text, video, images, logos, templates software and software code, data, audio and video les and other such content in digital and other for-mats, which is made available on our web site, in our course materials, and on the Internet and is collectively referred to as BrainStation Content. All BrainStation Content is in its components and as a compilation the copyright property of BrainStation and is protected under applicable copyright, trade-mark and other laws.

PRIVACY

All of the information you provide us will be kept con dential. If we ever require that information for anything other than giving you a great education, well ask for your permission rst. Click here to read the full privacy policy.

For a more detailed version of our terms and conditions click here.

Terms and Conditions Contd



FAQHOW MANY STUDENTS ARE IN EACH CLASS?

Small class sizes result in more interaction between students and teachers. A low student to teacher ratio

ensures that our students get the attention that is needed for project based learning.

ARE COMPUTERS PROVIDED?

BrainStation courses are BYOL (bring your own laptop). This allows you to complete

homework in the comfort of your own home and to become comfortable with your machine to continue your

learning beyond completion of the course.

DO YOU OFFER ANY ACCREDITATION OR CERTIFICATE UPON COURSE COMPLETION?

We do not o er any accreditation or certi cate. We are focused on helping students achieve a mastery of skills

they need to learn. We do not assign grades or hand out pieces of paper.

CAN I JUST LEARN ON MY OWN?

Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager

to learn as yourself. It may take you years to learn something on your own without proper guidance.

At BrainStation we have industry experts that condense years of learning into a matter of weeks and

resources to support you beyond graduation as well!

FAQ


FAQ ContinuedDO I NEED PREVIOUS PROGRAMMING EXPERIENCE OR A BACKGROUND IN TECHNOLOGY TO TAKE YOUR COURSES?

All of our course pages indicate the minimum requirements we expect students to have before classes start.

We realize that every student is starting at a di erent point so weve created an educational model that is

exible enough to accommodate everyone.

WHAT IS THE TIME COMMITMENT FOR ONE OF YOUR COURSES?

The time commitment for each course varies depending on the concepts and material we are covering.

There is no magical number because each student learns at their own pace. Our recommendation is to spend

as much time as possible practicing and applying the skills you learn to real projects but we understand that

everyone has other commitments. We work with every student to help them manage the workload and

ensure success.

WHO IS KONRAD GROUP?

BrainStation is fuelled by Konrad Group, a global leader in the enterprise and consumer technology space.

Konrad Group has delivered solutions in use by over 20 million people in 50 di erent countries around the

world to brands such as McDonalds, MTV and Deloitte. Konrad Group works with BrainStation to architect

each curriculum based on the skills needed to tackle the digital problems of the 21st century.

FAQ Continued

Alumni BenefitsOnce you take a course at BrainStation, you get permanent access to the BrainStation community.

SOME OF THE BENEFITS INCLUDE:

Alumni pricing on all other BrainStation courses and workshops Discounted prices on partner platforms such as Treehouse and CodeSchool Invitation to BrainStation socials Access to all community events hosted by BrainStation


BrainStation Alumni


GENERAL INQUIRIES

[email protected]

ADMISSIONS

[email protected]

Interested? Wed love to hear from you!

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Chicago, IL 60601, USA

OTTAWAComing Soon!

Get In Touch

Grey ThompsonMy education at BrainStation has been an extraordinary experience. Opportunities

that had previously seemed impossible because of my technical limitations now feel

within reach, and new entrepreneurial ideas are coming to me in ways I never

anticipated before I began learning to code. And thanks to BrainStation, Im just

getting started.

Olivia ViolaTaking BrainStations part-time course allowed flexibility in my schedule, and

enabled me to learn coding along side my usual university course load. The team

at BrainStation really made the difference. Each member is friendly, approachable,

knowledgeable and always there to make sure you understand. That to me means

more than anything being able to ask for one-on-one help.

Katrina McHaffieI was a little intimidated at first but the instructors created such a positive learning

environment. Our class size was small enough that we could get whatever hands

on help we needed, but large enough that we are all able to experience and learn

from the diversity of what each student was working on. Overall it was a fantastic

experience and I would recommend it to anyone interested in coding, looking for a

new learning experience, or even just wanting to do their own webpage.


Testimonials

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