brainpop identity standards

BrainPOPIdentityStandards

© 1999–2011 BrainPOP. All rights reserved.


2

Introduction 3

LOGOS 4

BrainPOP logo 5

BrainPOP Jr. logo 10

BrainPOP ESL logo 15

BrainPOP Español logo 19

BrainPOP Educators logo 23

Formatting multiple logos 28

BRANDING 29

Tagline 30

CHARACTERS 31

Moby 32

Tim 33

Annie 34

Ben 36

Contents

1

2

3

Fighter 38

Relative size 39

LEGAL GUIDELINES 42

Graphics 43

Text 48

STATIONERY 49

Email signature 50

Mobile email signature 51

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This document is intended to maintain the integrity of BrainPOP® as a brand, by providing guidelines for consistency throughout the graphics of the company and its products.

Web pages are provided within this guide that link to relative graphic files. Graphics are provided for an assortment of media. Below are guidelines for general use:

FOR WEB: JPG (lo res), PDF (RGB), EPS (RGB), FLA

FOR PRINT: PDF (CMYK), EPS (CMYK), TIFF

FOR SPOT-COLOR PRINTING: PDF (Pantone), EPS (Pantone), PDF (CMYK), EPS (CMYK), TIFF

This guide’s reference images have been formatted for the web, unless specifically identified as

printable examples. Therefore, color values among different color modes (e.g. RGB vs. Pantone)

will not appear uniform. This is to demonstrate the importance of choosing the correct color

mode for each instance of a graphic. Be assured that colors will appear correct in the proper

media.

Introduction

4

Logos

All relative files can be found at www.brainpop.com/branding/logos.

www.brainpop.com/branding/logos


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BrainPOP logo / Size

The BrainPOP logo is designed to reproduce at a minimum height of 24 pixels or 0.33 inches.

There is no maximum size.

Do not stretch or distort the logo.

24 px / 0.33 in

The trademark symbol remains proportional

to the logo; it never changes size.


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BrainPOP logo / Isolation area

Do not crop the logo in any way.

In order for the BrainPOP logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP — not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.)

The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left).

The isolation area is a minimum; increased space is always preferable.

Use the logo on black or in a circle for blue or

dark backgrounds.


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MIDTONEPMS 297

SHADOWPMS 299

TEXTPMS Black

RGB (web)

MIDTONER 165 – G 255 – B 255#A5FFFF

SHADOWR 51 – G 204 – B 255#33CCFF

TEXTR 0 – G 0 – B 0#000000

CMYK (print)

MIDTONEC 35 – M 0 – Y 0 – K 0

SHADOWC 75 – M 15 – Y 0 – K 0

TEXTC 0 – M 0 – Y 0 – K 100

BrainPOP logo / Color

Pantone (print) Grayscale (print)

MIDTONEK 20

SHADOWK 40

TEXTK 100

The grayscale version of this logo should only

be used for printing purposes, when color

printing is unavailable.


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Single color (print)

TEXTK 100

BrainPOP logo / Color

The single color version of this logo should

only be used for printing purposes, and as a

last option, when color or grayscale printing

is unavailable.


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With tagline Should the logo with tagline need to appear at a small size, the type should be adjusted for readability. If the tagline can not be easily made readable, it should not be included.

The logo with tagline looks best when centered within a square area. that maintains the BrainPOP logo’s regular isolation area.

When appearing with the logo, the tagline is set in Interstate Bold Condensed.

The tagline’s width is 1.33 times larger than the width of BrainPOP, and centered under the BrainPOP text, with space equal to one and a half times the tagline’s cap height between.

On black

The logo on black may be used in any instance in which the logo must appear on a dark color.

BrainPOP logo / Variations

In a circle

The logo in a circle may be used in any instance in which the logo must appear on a dark color.

The BrainPOP text is used to center the logo within a white circle, measuring 1.66 times larger than the width of the logo. (Because of the prominent surrounding shape, the usual isolation area of the BrainPOP logo is reduced.)


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BrainPOP Jr. logo / Size

The BrainPOP Jr. logo is designed to reproduce at a minimum height of 26 pixels or 0.36 inches.





26 px / 0.36 in


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BrainPOP Jr. logo / Isolation area


In order for the BrainPOP Jr. logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP — not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.)



Use the logo on black for blue or dark

backgrounds.


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SPIRAL WIREPMS 143

NOTEBOOK MIDTONEPMS 297

NOTEBOOK SHADOWPMS 299

TEXTPMS Black

SPIRAL WIRER 255 – G 153 – B 0#FF9900

NOTEBOOK MIDTONER 165 – G 255 – B 255#A5FFFF

NOTEBOOK SHADOWR 51 – G 204 – B 255#33CCFF

TEXTR 0 – G 0 – B 0#000000

SPIRAL WIREC 0 – M 40 – Y 100 – K 0

NOTEBOOK MIDTONEC 35 – M 0 – Y 0 – K 0

NOTEBOOK SHADOWC 75 – M 15 – Y 0 – K 0

TEXTC 0 – M 0 – Y 0 – K 100

Pantone (print)RGB (web) CMYK (print)

BrainPOP Jr. logo / Color

Grayscale (print)

SPIRAL WIREK 40

NOTEBOOK MIDTONEK 20

NOTEBOOK SHADOWK 60

TEXTK 100





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TEXTK 100




is unavailable.

BrainPOP Jr. logo / Color


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BrainPOP Jr. logo / Variations

On black

The logo on black may be used in any instance in which the logo must appear on a dark color.


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BrainPOP ESL logo / Size

The BrainPOP ESL logo is designed to reproduce at a minimum height of 22 pixels or 0.3 inches.


22 px / 0.3 in





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BrainPOP ESL logo / Isolation area


In order for the BrainPOP ESL logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP — not the entire logo. (If the logo must be cen-trally aligned with another object, it looks best to use the BrainPOP text as a reference point.)



Place the logo on backgrounds that contrast

well with its colors.


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GLOBE LINES / ICON BACKGROUNDPMS 299

GLOBE BACKGROUNDPMS 297

TEXTPMS Black

GLOBE LINES / ICON BACKGROUNDR 51 – G 204 – B 255#33CCFF

GLOBE BACKGROUNDR 165 – G 255 – B 255#A5FFFF

TEXTR 0 – G 0 – B 0#000000

GLOBE LINES / ICON BACKGROUNDC 75 – M 15 – Y 0 – K 0

GLOBE BACKGROUNDC 35 – M 0 – Y 0 – K 0

TEXTC 0 – M 0 – Y 0 – K 100

BrainPOP ESL / Color

GLOBE LINES / ICON BACKGROUNDK 20

GLOBE BACKGROUNDK 40

TEXTK 100




Pantone (print)RGB (web) CMYK (print) Grayscale (print)


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TEXTK 100

The single color version of this logo

should only be used for printing purposes,

and as a last option, when color or

grayscale printing is unavailable.

BrainPOP ESL logo / Color


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BrainPOP Español logo / Size

The BrainPOP Español logo is designed to reproduce at a minimum height of 26 pixels or 0.36 inches.





26 px / 0.36 in


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BrainPOP Español logo / Isolation area


In order for the BrainPOP Español logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP — not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.)






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BrainPOP Español logo / Color

MIDTONEPMS 297

SHADOWPMS 299

TEXTPMS Black

MIDTONER 165 – G 255 – B 255#A5FFFF

SHADOWR 51 – G 204 – B 255#33CCFF

TEXTR 0 – G 0 – B 0#000000

MIDTONEC 35 – M 0 – Y 0 – K 0

SHADOWC 75 – M 15 – Y 0 – K 0

TEXTC 0 – M 0 – Y 0 – K 100

MIDTONEK 20

SHADOWK 40

TEXTK 100




Pantone (print)RGB (web) CMYK (print) Grayscale (print)


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TEXTK 100

BrainPOP Español logo / Color




is unavailable.


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BrainPOP Educators logo / Size

The BrainPOP Educators logo is designed to reproduce at a minimum height of 20 pixels or 0.28 inches.



20 px / 0.28 in


24

BrainPOP Educators logo / Isolation area


In order for the BrainPOP Educators logo to stand out, it must retain a minimum area of surrounding space. This area’s size is demonstrated above, using the logo’s atom symbol, as well as the cap height of POP from the BrainPOP logo. Either element provides sufficient measurement.





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RGB (web)

ICONC 95 – M 0 – Y 25 – K 0

BRAINPOP TEXTC 100 – M 0 – Y 60 – K 40

EDUCATORS TEXTC 40 – M 0 – Y 70 – K 20

ICONR 0 – G 153 – B 153#009999

BRAINPOP TEXTR 17 – G 89 – B 60#11593C

EDUCATORS TEXTR 109 – G 153 – B 0#6D9900

BrainPOP Educators logo / Color

CMYK (print)


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With tagline

Use the logo with tagline when it is used prominently. Do not use it at very small sizes, or when it is featured with other logos.

BrainPOP Educators logo / Variations

With URL

Use the logo with URL primarily for printed material. It may used for the web, but not when the BrainPOP Educators homepage is indicated in close proximity, or when the logo itself is linked. For example, an email letterhead would be an appropriate web application.


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BrainPOP Educators logo / Variations

With tagline and URL

Use the logo with tagline and URL when it should appear most prominent.

Use the logo primarily for printed material. It may used for the web, but not when the BrainPOP Educators homepage is indicated in close proximity, or when the logo itself is linked. For example, an email letterhead would be an appropriate web application.

When BrainPOP® logos appear on the same screen or page, the BrainPOP text of the logos must be scaled equally. The BrainPOP Educators text should be scaled to the entire height of the BrainPOP text.

If the logos must be lined up, then the baselines or side boundaries of the BrainPOP text must align. As always, the logos must retain their minimal isolation area.


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Formatting multiple logos

Branding

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The tagline must remain as one line. It may

not be split up between lines or pages.

Use only the specified letter case, and

punctuation.

The tagline is a registered trademark, and

requires the appropriate symbol.

Tagline

By default, the tagline should be set in Interstate Bold Condensed, while the ® symbol should be set in Interstate Bold. Its type treatment may be altered to appear more cohesive in a given layout.

See the BrainPOP logo with tagline, regarding the tagline’s

appearance with the BrainPOP logo.

Characters

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OUTLINER 0 – G 0 – B 0#000000PMS BlackC 0 – M 0 – Y 0 – K 100

ORANGE HIGHLIGHT*R 255 – G 153 – B 0#FF9900PMS 143C 0 – M 40 – Y 100 – K 0

ORANGE MIDTONE*R 204 – G 102 – B 0#CC6600PMS 1385C 0 – M 50 – Y 100 – K 10

ORANGE SHADOW*R 153 – G 51 – B 0#993300PMS 1675C 20 – M 70 – Y 100 – K 0

YELLOW HIGHLIGHT*R 255 – G 255 – B 204#FFFFCCPMS 7499C 0 – M 0 – Y 25 – K 0

YELLOW MIDTONE*R 255 – G 204 – B 0#FFCC00PMS 123C 0 – M 20 – Y 100 – K 0

YELLOW SHADOW*R 204 – G 153 – B 0#CC9900PMS 1255C 10 – M 30 – Y 100 – K 15

METAL MIDTONER 153 – G 153 – B 153#999999C 0 – M 0 – Y 0 – K 40

METAL HIGHLIGHTR 204 – G 204 – B 204#CCCCCCPMS Black 20%C 0 – M 0 – Y 0 – K 20

METAL SHADOWR 102 – G 102 – B 102#666666PMS Black 60%C 0 – M 0 – Y 0 – K 60

Moby / Color

LIGHT MIDTONER 0 – G 0 – B 51#000033C 100 – M 98 – Y 5 – K 6

LIGHT HIGHLIGHTR 0 - G 0 - B 153#000099C 94 – M 88 – Y 43 – K 65

When converting from the character’s

original RGB color mode to CMYK, the CMYK

values must be manually changed. This is to

achieve overall consistency of the character’s

appearance, between web and print media.

(The automatic conversion values should

remain for any value without an asterisk.)

*


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OUTLINER 0 – G 0 – B 0#000000PMS BlackC 0 – M 0 – Y 0 – K 100

HAIR*R 102 – G 51 – B 0#663300C 40 – M 80 – Y 100 – K 25

FLESH MIDTONE*R 255 – G 204 – B 153#FFCC99C 0 – M 15 – Y 30 – K 3

FLESH SHADOW*R 204 – G 153 – B 102#CC9966C 0 – M 20 – Y 40 – K 15

T-SHIRTR 255 – G 255 – B 255#FFFFFFC 0 – M 0 – Y 0 – K 0

T-SHIRT SHADOW /PANTS CUFF / SHOELACESR 204 – G 204 – B 204

#CCCCCCPMS Black 20%C 0 – M 0 – Y 0 – K 20

PANTS*R 153 – G 204 – B 255#99CCFFC 35 – M 10 – Y 0 – K 0

PANTS SHADOW*R 102– G 153 – B 255#6699FFC 50 – M 15 – Y 0 – K 15

PANTS CUFF SHADOWR 153 – G 153 – B 153#999999PMS Black 40%C 0 – M 0 – Y 0 – K 40

SHOE CANVAS*R 204 – G 204 – B 153#CCCC99C 10 – M 10 – Y 35 – K 0

SOCK SHADOWR 102 – G 153 – B 0#669900

Tim / Color

SHOE CANVAS SHADOWR 153 – G 153 – B 102#999966

SHOE SOLER 102 – G 102 – B 51#666633








*


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OUTLINE/HAIRR 0 – G 0 – B 0#000000PMS BlackC 0 – M 0 – Y 0 – K 100

HAIR HIGHLIGHT*R 102 – G 51 – B 0#663300C 40 – M 80 – Y 100 – K 25

HAIR TIE OUTLINER 102 – G 0 - B 0#660000C 34 – M 98 – Y 96 – K 53

HAIR TIE HIGHLIGHT / NECKLACE*R 204 – G 0 – B 0#CC0000C 0 – M 100 – Y 80 – K 0

HAIR TIE SHADOW / GLASSES / BRACELETS*R 153 – G 0 – B 0#990000C 20 – M 100 – Y 100 – K 0

FLESH SHADOW*R 172 – G 108 – B 45#AC6C2DC 0 – M 40 – Y 80 – K 20

FLESH MIDTONE*R 220 – G 151 – B 82#DC9752C 0 – M 35 – Y 70 – K 10

FLESH HIGHLIGHT*R 228 – G 179 – B 129#E4B381C 0 – M 25 – Y 50 – K 5

GLASSES GRADIENT GREEN*R 201 – G 192 – B 154#C9C09AC 5 – M 0 – Y 20 – K 20Two linear gradients appear as the lens of

Annie’s glasses, ranging evenly from her

flesh midtone to the above green color.

The angle of the gradient is based on the

given light source.

TEETH / SOCK / SHOE SOLER 255 – G 255 – B 255#FFFFFFC 0 – M 0 – Y 0 – K 0

Annie / Color

SHIRT BLUE / SHORTS HEM*R 0 – G 102 – B 153#006699C 95 – M 25 – Y 0 – K 0

SHIRT YELLOW*R 255 – G 194 – B 53#FFC235C 0 – M 25 – Y 95 – K 0

SHIRT YELLOW SHADOW*R 234 – G 164 – B 0#EAA400C 0 – M 35 – Y 100 – K 10

SHIRT YELLOW SHADOW DARKR 153 – G 102 – B 0#996600C 33 – M 57 – Y 100 – K 18

SHIRT BLUE SHADOW / SHORTS MIDTONE / SHORTS HEM SHADOW*R 0 – G 67 – B 100#004364C 100 – M 60 – Y 0 – K 20


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SHORTS SHADOWR 0 – G 56 – B 83#003853

SOCK SHADOWR 212 – G 212 – B 212#D4D4D4PMS Black 17%C 0 – M 0 – Y 0 – K 17

SHOE CANVASR 102 – G 102 – B 102#666666PMS Black 60%C 0 – M 0 – Y 0 – K 60

SHOE CANVAS DARKR 41 – G 41 – B 41#292929PMS Black 84%C 0 – M 0 – Y 0 – K 84

Annie / Color








*


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OUTLINE / HAIR SHADOWR 0 – G 0 – B 0#000000PMS BlackC 0 – M 0 – Y 0 – K 100

HAIR / SHIRT HIGHLIGHT*R 51 – G 102 – B 102#336666C 80 – M 5 – Y 25 – K 25

FLESH SHADOW*R 153 – G 102 – B 51#996633C 0 – M 35 –Y 70 – K 35

FLESH MIDTONE*R 204 – G 153 – B 102#CC9966C 0 – M 25 – Y 50 – K 15

EYES / NOSE / SHOE HIGHLIGHT*R 102 – G 51 – B 0#663300C 40 – M 80 – Y 100 – K 25

PURPLE STRIPE SHADOW*R 51 – G 51 – B 102

#333366C 20 – M 20 – Y 0 – K 60

PURPLE STRIPE*R 102 – G 102 – B 255#6666FFC 60 – M 35 – Y 0 – K 0

YELLOW STRIPE SHADOW*R 255 – G 153 – B 0#FF9900C 0 – M 40 – Y 100 – K 0

YELLOW STRIPE*R 255 – G 204 – B 0#FFCC00C 0 – M 20 – Y 100 – K 0

RED STRIPE SHADOW*R 204 – G 0 – B 0#CC0000C 20 – M 100 – Y 100 – K 0

RED STRIPE*R 255 – G 0 – B 0#FF0000C 0 – M 100 – Y 100 – K 0

T-SHIRT SHADOWR 153 – G 153 – B 153#999999PMS Black 20%C 0 – M 0 – Y 0 – K 20

SHIRT SHADOW*R 0 – G 51 – B 51#003333C 100 – M 0 – Y 30 – K 60

SHORTS*R 133 – G 109 – B 69#856D45C 30 – M 35 – Y 70 – K 10

SHORTS SHADOW*R 77 – G 62 – B 40#4D3E28C 70 – M 80 – Y 100 – K 15

SHORTS ZIPPERR 153 – G 153 – B 153#999999PMS Black 40%C 0 – M 0 – Y 0 – K 40

SOCKSR 204 – G 204 – B 204

Ben / Color


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#CCCCCCPMS Black 20%C 0 – M 0 – Y 0 – K 20

SHOE MIDTONER 51 – G 0 – B 0#330000C 70 – M 100 – Y 100 – K 30

SHOE SOLER 26 – G 0 – B 0#1A0000

Ben / Color








*


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OUTLINE / DARK SPOTS*R 51 – G 0 – B 0#330000C 70 – M 100 – Y 100 – K 30

FUR HIGHLIGHT*R 204 – G 102 – B 51#CC6633C 0 – M 40 – Y 60 – K 5

EYES / NOSE / COLLAR OUTLINER 0 – G 0 – B 0#000000PMS BlackC 0 – M 0 – Y 0 – K 100

FUR MIDTONE*R 153 – G 51 – B 0#993300PMS 1675C 20 – M 70 – Y 100 – K 0

NOSE HIGHLIGHT*R 0 – G 102 – B 102#006666C 70 – M 0 – Y 25 – K 25

TONGUE OUTLINE*R 102 – G 0 – B 0#660000C 10 – M 100 – Y 100 – K 30

TONGUE SHADOWR 204 – G 102 – B 102#CC6666C 17 – M 72 – Y 54 – K 2

TONGUE MIDTONER 255 – G 153 – B 153#FF9999C 0 – M 50 – Y 27 – K 0

COLLAR HIGHLIGHT*R 102 – G 153 – B 153#669999C 25 – M 0 – Y 5 – K 20

COLLAR MIDTONE*R 51 – G 102 – B 102#336666C 80 – M 5 – Y 25 – K 25

COLLAR SHADOW*R 0 – G 51 – B 51#003333C 100 – M 0 – Y 30 – K 60

BELLY*R 255 – G 153 – B 102#FF9966C 0 – M 35 – Y 40 – K 0

Fighter / Color








*


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Characters / Relative size

Moby Tim Annie Ben


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Moby Cassie Rita Bob the Ex-Lab Rat


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Moby Ed Nikki Fighter Lucky

Legal guidelines

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25m

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60°

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40°

20°

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Graphics

If a graphic contains original BrainPOP® content, it should be marked with “© 1999–[current year] BrainPOP. All rights reserved.”

It is at the designer’s discretion to make legal copy as discreet as possible, while still being readable. Generally, legal copy for the web looks best at a size of 8 points, while legal copy for printed material looks best at 4 points. Also, the type may be set at a transparent opacity to appear less obtrusive — especially when appearing over web graphics.


44

Graphics / Logos

The following BrainPOP® logos require legal marks:

• BrainPOP logo ®

• BrainPOP Jr. logo ®

• BrainPOP ESL logo ™

• BrainPOP Español logo ®

Each legal mark has been designed as a part of each logo. The marks should never be altered

individually, and should always be scaled proportionally to their respective logos.


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Graphics / Logos

No form of the BrainPOP Educators logo requires a legal mark.

®


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Graphics / Characters / Moby

The character Moby® is a registered trademark of BrainPOP®. Solo images of Moby should appear with the ® symbol in close proximity. However, if Moby is featured with other BrainPOP illustrated content (e.g. in a costume, in front of a background, or with other characters), the entire graphic should instead be marked with “© 1999–[current year] BrainPOP. All rights reserved.”

®

The character Annie is an unregistered trademark of BrainPOP®. Solo images of Annie should appear with the ™ symbol in close proximity. However, if Annie is featured with other BrainPOP illustrated content (e.g. in a costume, in front of a background, or with other characters), the entire graphic should instead be marked with “© 1999–[current year] BrainPOP. All rights reserved.”

™


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Graphics / Characters / Annie


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Text

Below are BrainPOP®-related items that require a legal mark when they appear in text:

• BrainPOP ®

• BrainPOP Jr. ®

• BrainPOP Español ™

• BrainPOP ESL ™

• Moby ®

• The more you know, the more you know! ®

URLs containing any of the above names do not require a legal mark.

To maintain visual integrity, it is recommended that legal marks do not appear in any sort of headline or subheading, and only with an item’s first appearance in body copy. (See the example to the right.)

Stationery

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Stationery / Email signature

When formatting your email signature, please use the company’s standard format below, and adhere to the following guidelines:

-- [Name*] • [Title*] • [Company*][Email address*] • [Twitter username] • [Most relevant BrainPOP URL*] t. XXX.XXX.XXXX • c. XXX.XXX.XXXX • f. XXX.XXX.XXXX 71 West 23rd Street, 17th Floor • New York, NY 10010

[Varying footer message]

-- John Doe • Creative Director • [email protected] • http://www.brainpop.com • t. 212.555.1234 71 West 23rd Street, 17th Floor • New York, NY 10010

-- Jane Doe • Director of Outreach • BrainPOP [email protected] • @brainpop • http://www.brainpop.com/educators t. 212.555.1234 • c. 646.555.1234 • f. 212.555.5678 71 West 23rd Street, 17th Floor • New York, NY 10010

New on BrainPOP: GameUp! Play. Seriously.

EXAMPLES

• Set text in Arial, Helvetica, or your email client’s default font. It is best to have the text of your message match your signature.

• Set text at a reasonable size. 10 pt is recommended for most fonts, (or 13 pixels if you’re using Mac Mail).

• Set text color to black.• Your name and footer message are the only items that should appear bold.• Use two hyphens followed by a space as a separator above your contact

information.• Use soft returns (keyboard shortcut: Shift+Return) between lines, to avoid

large paragraph spacing in some email clients.• If the second and third lines of your information contain three or less

items, they should be condensed to one line.• Your signature should contain only one BrainPOP URL, which is most

relevant to your area of work.

*Required info.

• Use “http://www.” at the beginning of each URL, so it is likely to be linked in the viewer’s message.

• Only include the footer message as it is dictated by our marketing team.


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Stationery / Mobile email signature

When formatting your mobile email signature, please use the format below as a guide:

-- [Name][Company]XXX.XXX.XXXX

EXAMPLE

-- John DoeBrainPOP718.555.1234

brainpop identity standards

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