brainstorming 101
TRANSCRIPT
hi.
Amy LovettPeople Operations (POPs) @ HuffPost
Design school
Design school + Hip ad agency
Design school + Hip ad agency + Palo Alto
Brainstorming =
Brainstorming = Process planning +
Brainstorming = Process planning +Understanding people +
Brainstorming = Process planning +Understanding people +Public Speaking +
Brainstorming = Process planning +Understanding people +Public Speaking +Chutzpah!
Plan
Plan > Who?
The magic number is 5-10.
Plan > Who?
The magic number is 5-10.
•8 people
Plan > Who?
Know your audience.
•8 people
Plan > Who?
Know your audience.
•8 people•Editors
Plan > What?
What do you want to accomplish?
•8 people•Editors
Plan > What?
What do you want to accomplish?
•8 people•Editors•New directions for the Cats vertical
Plan > What?
What do you need?
•8 people•Editors•New directions for the Cats vertical
Plan > What?
What do you need?
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks
Plan > How?
How much time?
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks
Plan > How?
How much time?
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours
Plan > When?
When will it be?
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours
Plan > When?
When will it be?
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare
Plan > Where?
Where will it be held?
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare
Plan > Where?
Where will it be held?
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare•Conference room
Plan > The Flow
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare•Conference room
Warm Up5-10 min.
Plan > The Flow
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare•Conference room
Warm Up
•Apples to apples•Pass the ball•Bodystorming•Insert favorite icebreaker here
5-10 min.
Plan > The Flow
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare•Conference room
Warm Up
•Apples to apples•Pass the ball•Bodystorming•Insert favorite icebreaker here
5-10 min.
Activity15 min.
Plan > The Flow
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare•Conference room
Warm Up
•Apples to apples•Pass the ball•Bodystorming•Insert favorite icebreaker here
5-10 min.
Activity15 min.
•Empathy hats•Group competitive analysis
Plan > The Flow
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare•Conference room
Warm Up
•Apples to apples•Pass the ball•Bodystorming•Insert favorite icebreaker here
5-10 min.
Activity15 min.
•Empathy hats•Group competitive analysis
How Might We45 min.
Plan > The Flow
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare•Conference room
Warm Up
•Apples to apples•Pass the ball•Bodystorming•Insert favorite icebreaker here
5-10 min.
Activity15 min.
•Empathy hats•Group competitive analysis
How Might We45 min.
•Big, but not too big
Plan > The Flow
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare•Conference room
Warm Up
•Apples to apples•Pass the ball•Bodystorming•Insert favorite icebreaker here
5-10 min.
Activity15 min.
•Empathy hats•Group competitive analysis
How Might We45 min.
•Big, but not too big
Diagram!45 min.
Plan > The Flow
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare•Conference room
Warm Up
•Apples to apples•Pass the ball•Bodystorming•Insert favorite icebreaker here
5-10 min.
Activity15 min.
•Empathy hats•Group competitive analysis
How Might We45 min.
•Big, but not too big
Diagram!45 min.
Wrap Up5 min.
Plan > The Flow
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare•Conference room
Plan > A few days before
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare•Conference room
Test the activities
Plan > The Day
•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/big Post It paper, snacks•2 hours•Week to prepare•Conference room
Prepare the room
Facilitate
Facilitate
Stay calm.
Facilitate
Listen. A lot.
Facilitate
Be engaged, but objective.
Facilitate
It’s okay if something goes wrong.
Facilitate
Synthesize
Synthesize
Collect and organize.
Synthesize
Affinity diagrams are awesome.
Synthesize
Know your product.
Synthesize
Read in between the lines.
Collaborate.
Synthesize
Synthesize
Synthesize
Synthesize
Synthesize
3$57���7KHPHV�)RFL�
Ɣ 3HUVRQDOL]DWLRQż 8VH�JHRORFDWLRQ�WR�SHUVRQDOL]H�IHDWXUHV��SXVK�QRWLILFDWLRQV��HWF�
Ɣ 6RFLDO�LQWHUDFWLRQż 3DUWQHU�ZLWK�)%�7ZLWWHUż 0DNH�VKDULQJ�WKH�SULPDU\�LQWHUIDFHż +DYH�UHDGHUV�TXDOLI\�VWRULHV�ZLWK�PRRG
Ŷ 6RUW�VWRULHV�E\�PRRG���KDSS\��VDG��HWF�Ŷ ,QIOXHQFH�ZRUOG�PRRG�WKURXJK�WKH�XVH�RI�QHZV�VWRU\�HPRWLRQDO�TXDOLILFDWLRQV
Ɣ &LWL]HQ�MRXUQDOLVPż %XLOG�RXU�EORJ�QHWZRUN
Ɣ 6WXII�QRERG\�KDV�GRQH�EHIRUHż 8VH�WKH�*\URVFRSH���1HZV�0HHWV�0DJLF���%DOOż 8VH�WKH�0DJQHWRPHWHUż $XJPHQWHG�UHDOLW\
Ŷ )LQGLQJ�RWKHU�+XII3RVW�UHDGHUV�QHDU�\RXŶ 329���LQWHJUDWLQJ�DQG�UHFUHDWLQJ�QHZV�VWRULHV�EDVHG�XSRQ�DOO�VXEPLWWHG�YLHZV��
3KRWRV\QWK�IRU�QHZV�6XJJHVWHG�)HDWXUHV�
Ɣ $ELOLW\�WR�LQYLWH�SHRSOHƔ 6RFLDO�UHDGLQJ�LQWHJUDWLRQƔ %XPS�WR�VKDUH
ż VKDUH�DUWLFOHV�E\�EXPSLQJ�SKRQHVƔ ³6KDNH�WKH�1HZV´Ɣ 8VH�WKH�DSS�DV�DQ�DJJUHJDWRU�IRU�RWKHU�DSSV
ż OLYH�+361�VWUHDPż 0DJD]LQH��HWF�ż DSSV�ZLWKLQ�DQ�DSS
Ɣ /LYH�VHFWLRQ�ZLWK�EUHDNLQJV�QHZV�YLGHRż DOORZ�SHRSOH�WR�VHQG�LQ�WKHLU�FRQWULEXWLRQV�LQ�UHDO�WLPH�ż $�EUHDNLQJ�QHZV�KXE�
Ɣ $ELOLW\�WR�VHW�XS�PRELOH�HPDLO�DOHUWV�IURP�WKH�DSSƔ 5HDO�OLYH�EORJ�H[SHULHQFH�LQ�DSSƔ /LYH�+361�VWUHDPƔ $3,�IRU�WKLUG�SDUW\�GHYHORSHUVƔ :KR�LV�P\�1HPHVLV"��:KR�FRPPHQWV�OLNH�PH"�
ż PDWFKLQJ�UHDGHUV�XS�WR�HDFK�RWKHU�ż FRPPHQWV�DOJRULWKP
Ɣ $ELOLW\�WR�5HDG�/DWHUƔ ,QVWDQW�QHZV�JDWKHULQJ�IHDWXUHƔ $UWLVW�FROOHFWLYH���HDVLO\�XSORDG�SKRWRV�YLGHRV���EXLOGLQJ�D�QHWZRUN
ż ,QYROYH�SKRWRMRXUQDOLVWV�LQ�VRPH�ZD\Ɣ )OLS�WKURXJK�VSODVKHV���YLVXDO�PRGH��NHHS�WUDFN�RI�ZKLFK�ZHUH�FOLFNHG�WKH�PRVW�Ɣ 6SOLW�FRQWHQW�LQWR�WLPH�EDVHG�VQLSSHWV�����PLQXWHV����PLQXWHV�����PLQXWHV
ż 6WXPEOHXSRQ�YLHZ
Examples
Examples > Warm Ups
Bodystorming
Examples > Activity
Many Hats.
Examples > HMW
How might we revolutionize gaming on the tablet?
How might we motivate our employees?
How might we use motorcycles in our logo to improve our brand?
Examples > HMW
How might we revolutionize gaming on the tablet?
How might we motivate our employees?
How might we use motorcycles in our logo to improve our brand?
Examples > Diagram
Examples > Matrix
Examples > Flow
Examples > Resources
http://www.hcdconnect.org/methods/
Examples > Resources
http://www.jpb.com/creative/act.phphttp://en.wikipedia.org/wiki/Brainstorming
